How To REALLY Turn Your Blog  Into A Marketing Powerhouse [NMX 2014]
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How To REALLY Turn Your Blog Into A Marketing Powerhouse [NMX 2014]

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How To REALLY Turn Your Blog Into A Marketing Powerhouse [NMX 2014] Presentation Transcript

  • 1. The Next Level How To REALLY Turn Your Blog Into A Marketing Powerhouse www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 2. What blogging usually looks like... www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 3. Content quotas www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 4. Questionable ROI www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 5. No Sales www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 6. • The constant pressure to post more content • No idea if it is paying off • Very little audience response • Flatlined traffic • Frustration www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 7. What it CAN look like... www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 8. Blog Marketing • Content isn't a stressful thing. Little pressure. • Your blog is a key component your marketing • Your blog generates leads and classifies them automatically. • Expanding traffic, more sales. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 9. Hi, Iʼm David. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 10. What We'll Cover • How to ensure that every post you create has a strategic reason to exist. • How to never have to wonder what you should be posting - and when. • How to have your blog "listen" to your readers' activities and respond automatically. • How to magnify your blog’s marketing power beyond what most people do. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 11. Let's get movin' www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 12. Call to Action www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 13. Never forget the call to action. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 14. Make your own call to action map. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 15. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 16. CTA Map • Include all optin offers • Include social share campaigns (i.e. Social Locker) • Include any products you sell (your own or affiliate) • OPTIONAL: Categorize CTAs based on category or type of content www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 17. Magic Action Box www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 18. LeadPages www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 19. Ten Minute Pages www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 20. But, what do your write? www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 21. Do you think TV show producers wonder what's going on the air tomorrow? www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 22. Content Planning Planning is one of the key factors which differentiates a professional from a “newb". www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 23. Editorial Calendar www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 24. What Mine Looks Like www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 25. Editorial Calendar Data • Type • Title / Headline • Due Date • Publish Date • Transcript? Created (Y or N) • • • Published (Y or N) • Syndicated (Y or N) Feature Image • Campaign • Channels • Keyword? • Call to Action www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 26. Why do this? • Reduces the worries about what you should write and when • Gives each piece of content a reason to exist. • To promote something • To act as a lead magnet • Pre-launch content • To further along a story (which itself is a marketing campaign) www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 27. How? • List any campaigns or launches you intend to do. • List any general ideas you want to do. • Look at upcoming holidays or events you may want to do a campaign around. • Use call to action map. • Plan content around the campaigns you come up with. • Fill in the “gaps” with content which builds the community, builds new leads, and serves as a long-term asset. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 28. Planning Tips • Don’t limit yourself to writing blog posts. • Videos, webinars, podcasting, etc. • You can have “themes” to the week or month. • Have one piece lead into another. Think about “24”. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 29. Next up… Making your blog into the ultimate lead builder. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 30. The #1 goal of your blog is to build your list. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 31. The #2 goal of your blog is to segment your list. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 32. Segmentation allows you to send the right message at the right time, to the right person. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 33. How Your Blog Segments • When somebody opts into a different opt-in form, segment them based on the BEHAVIOR that opt-in represents. • Hook up your blog to your lead database so that your blog will “listen” to what your prospect does onsite. • Different lists vs. tagging www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 34. Tools Standard email list providers: Full CRMs with tagging and ability to “listen”: www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 35. Blog + CRM • Auto-tag prospects based on blog posts they read • Automatically follow up with an email (or offer) after they have read a blog post • With lead scoring, automatically rank subscribers based on how often they visit your blog. • Based on interest, email them hand-picked stuff from your archives which is more relevant to them. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 36. Let’s wrap up… www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 37. What I Hope You’ll Get From This • Your blog is a very powerful marketing tool… when used in the right way. • Never, ever forget to tell your readers their next move. • Real results come with planning. • Build - and segment - your list, thereby magnifying the power of your blog substantially. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  • 38. For more information… • Download these slides • Links to relevant tools • Links to further reading • Download my editorial calendar template • Ask me followup questions www.blogmarketingcademy.com/nmx2014/ www.BlogMarketingAcademy.com Saturday, January 4, 2014