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Blog Monetization Overview - What are All The Ways To Make Money With A Blog

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There are a lot of ways to make money with a blog. Advertising might be the most obvious, but there are many more. And understanding your opportunities is VERY important to figuring out your way …

There are a lot of ways to make money with a blog. Advertising might be the most obvious, but there are many more. And understanding your opportunities is VERY important to figuring out your way forward. This session is an overview of your options for monetizing your blog. We’ll cover 11 different ways to make money with a blog – and go into details on each to help you determine your next steps.

Key Points
1. A much better understanding of how they can use their blog to actually generate revenue.
2. An understanding that advertising is only one of MANY ways to do it.
3. Specific action steps for each monetization model so they can move forward.

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Transcript

  • 1. Blog Monetization Overview What are your options to make money with a blog? David Risley (Monetization Track Leader)
  • 2. The “Who The Heck” Slide
  • 3. I’m not a pro-speaker.You’re not here to be swept offyour feet. You just want $$$$. (hopefully)
  • 4. Lots to pack in, so this will be fast moving. (You’ve been warned) ;-)
  • 5. Does a blog alone make any money?
  • 6. A blog, alone, doesn’t make a dime.A BUSINESS Makes Money.
  • 7. All businesses have a product. They all sell/produce something.
  • 8. The most important task is...Identifying Your TRUE Product.
  • 9. What is the OUTCOME thatyou’re looking to produce in the lives of others? What OUTCOME do THEY want?
  • 10. Valuable Final Product.Valuable to others and exchangeable. You get paid to produce it.
  • 11. Identifying your realVFP serves to orient everything else.
  • 12. Examples• Blog Marketing Academy --> Successful bloggers.• TechCrunch.com --> “Happy Advertisers who are making sales.”• Health Care Industry --> “Healthy patients living healthy lives.”• Auto Mechanic --> “A Fully-Functioning Car”
  • 13. Basics• Clear identify your real valuable final product. • Where one can’t be identified, you go off the rails and stay broke.• Orient your blogging and your monetization methods around delivery of the VFP.• The blog is a marketing vehicle for this delivery of a result.
  • 14. What is Blog Marketing?Attract attention.Foster relationships.Getting the reader to take action so that you candeliver your VFP to them.
  • 15. “Monetization” is BS. ...says the track leader ;-)
  • 16. 11 Monetization ModelsBut, let’s begin thinking of this with a real VFP in mind.
  • 17. #1 - Ad NetworksVFP: Eyeballs on advertiser’s website.PROs: Easy. Low-hanging fruit.CONs: Requires a lot of traffic. You lose the reader. Increases on-site noise. Low payout.
  • 18. #1 - Ad NetworksSolutions: • Google Adsense • Chitika - www.chitika.com • AdBrite - www.adbrite.com • Tribal Fusion - www.tribalfusion.com • 500K impressions monthly minimum. • Kontera - www.kontera.com • InfoLinks.com - www.infolinks.com
  • 19. #2 - Direct Ad SalesVFP: Eyeballs on advertiser’s website.PROs: No middle man. You control who advertises on your site.CONs: Requires a lot of traffic. You lose the reader. You tend to become a commodity.
  • 20. #2 - Direct Ad SalesSolutions: • OIO Publisher • CrankyAds.comAdvice: What they need/want is ROI. Think “outside the box”, consider all assets. Email list? Social media? Youtube? Assemble a package offer that gets their attention.
  • 21. Advertising is a crappy way to make money with a blog. VFP’s don’t line up.
  • 22. #3 - Affiliate Marketing Based on the VFP you determine.VFP: Recommendations must align.PROs: Potentially higher payout. You don’t create product. No fulfillment. No customer support.CONs: Some markets harder than others.
  • 23. #3 - Affiliate MarketingAdvice: Don’t use banner ads. Always use real, helpful content. Find a “hook” (shortcoming?)
  • 24. #4 - Info Products Based on the VFP you determine.VFP: Product must deliver that VFP effectively.PROs: YOUR product. 100% Revenue. Can customize to your specific VFP. Increases authority.CONs: Takes time and effort to make it. Logistics.
  • 25. #4 - Info ProductsSolutions: • Paypal.com • Clickbank.com • E-Junkie.com • DigitalDeliveryApp.com • Nanacast.com
  • 26. #4 - Info ProductsAdvice: Product doesn’t need to be huge, just effective. Clearly identify market pain points, needs and wants BEFORE trying to create a product. Build it with marketing in mind, too.
  • 27. #5 - Membership ProgramsVFP: Based on the VFP you determine.PROs: Sell once, get paid over and over. Build a predictable revenue stream.CONs: Requires a commitment. Can be harder to sell.
  • 28. #5 - Membership ProgramsAdvice: Consider all options. Paid newsletter? Autoresponder course? Digital magazine? Curation. Access, group interaction.
  • 29. #6 - Freelancing / CoachingVFP: What outcome is your client hiring you for?PROs: Fastest path to business and $$$. Establishes expertise.CONs: Time for money. Seems to violate the “internet lifestyle”.
  • 30. #6 - Freelancing / CoachingAdvice: Don’t hold back info. “Done for you” is what you’re providing. Use clients to learn common problems, frustrations, solutions. Then, productize.
  • 31. #7 - Speaking GigsVFP: Happy audiences, butts in the seats.PROs: Lucrative (potentially)CONs: Not for everyone. Expertise and reputation must be built first.
  • 32. #7 - Speaking GigsAdvice: Practice speaking at events whenever you can. Record it if possible.
  • 33. #8 - Ecommerce, Product Sales VFP: Informed, happy customers and prospects. PROs: Blogs are great for SEO. Attract traffic, refer into your store. CONs: Need a store, and stuff to sell in it.
  • 34. #8 - Ecommerce, Product Sales Advice: Build a buyer’s list. Email them to your blog in order to keep relationship alive.
  • 35. #9 - Paid PostsVFP: Positive reviews that create buyers for your clients.PROs: It is possible. :-)CONs: Skating the ethical line.
  • 36. #9 - Paid PostsSolutions: ReviewMe.com Advice: Always disclose. Realize that you’re basically whoring yourself out here.
  • 37. #10 - Job BoardsVFP: Happy placers of ads. Can build an incremental revenue sourcePROs: if you have adequate traffic.CONs: Hard to get anybody to care.
  • 38. #10 - Job BoardsSolutions: SimplyHired.com
  • 39. #11 - Build and Sell Independent, functioning, self-contained,VFP: automatic web-based businesses.PROs: Can generate decent income. You get good at building valuable properties quickly.CONs: Not for everybody. Harder than it looks.
  • 40. #11 - Build and SellAdvice: Flippa.com A blog isn’t worth much alone. It is traffic and income that sells. 2X-3X annual income. Big sales, consider website broker.
  • 41. Let’s Wrap Up (finally)
  • 42. Review• A blog isn’t a business. It is just a marketing tool.• Clearly identify your valuable final product.• Let the VFP dictate the form of your product.• Focus on delivery of a desirable outcome.
  • 43. 30 Day Blog Transformation Challenge www.blogtransformation.comwww.blogmarketingacademy.com