Case Study Bulk SMS direct marketing campaign

Object Case study of the alternatives for the implementation of a bulk SMS marketing campaign Campaign characteristics: Promoting an electronic article The channel used for communication is SMS

Case study of the alternatives for the implementation of a bulk SMS marketing campaign

Campaign characteristics:

Promoting an electronic article

The channel used for communication is SMS

hipotesis Total target individuals: 200.000 prospects. Unit gross profit: 50 $ / per sale. Cost of contact: 0,30 $. Fixed cost per launch campaign: 2.500 $.

Total target individuals: 200.000 prospects.

Unit gross profit: 50 $ / per sale.

Cost of contact: 0,30 $.

Fixed cost per launch campaign: 2.500 $.

alternatives

return on investment analysis blind campaign scoremind 200.000 prospects 2.400 prospects target 1% 80% response rate 62.500 $ 3.076 $ total cost 100.000 $ 96.000 $ incomes 37.500 $ 92.924 $ gross profit additional profit with scoremind 55.424 $ 2,5 x improvement ratio

conclusions increased efficiency with direct marketing campaigns doubles profits over blind activities or mass campaigns do not confuse the customers / prospects are not interested in the promotion.

increased efficiency with direct marketing campaigns

doubles profits over blind activities or mass campaigns

do not confuse the customers / prospects are not interested in the promotion.

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