1. Manitoba Bar AssociationLegal Research Section MeetingSocial Media Research for Employment Cases David Whelan Manager, Legal Information The Law Society of Upper Canada dwhelan@lsuc.on.ca • @davidpwhelan

2. Walnuts

3. Narrow the field Wrangling the Possibilities

4. What are Canadians Visiting? Individual is author, personal content Posting links to content, less scope for personal info StatCounter, Top 7 Social Media Sites in Canada, October 2010 to September 2011 http://gs.statcounter.com/#social_media-CA-monthly-201010-201109-bar

5. Who Uses Social Media? 50% of Canadians have social profile Ipsos Reid Inter@ctive Reid Report April 2011 http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5286

6. What Social Media? < Ipsos Reid Inter@ctive Reid Report April 2011 http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5286

7. Getting a handle E-mail and Web Site Address As Starting Point

8. Google Social

9. Personalized Google Turn off personalization to start with Type in your search Click your into the location box URL after the ?http://www.google.com/search?q=%22david+whelan%22&hl... Add pws=0&to the search URLhttp://www.google.com/search?pws=0&q=%22david+whelan%22&hl... Hit ENTER to resubmit your search query with personalization turned off

10. Personalized Google Personalized (pws=1) De-Personalized (pws=0)

11. Look for Related Sites @gmail.com

12. Domain Names

13. Search Handles

14. Focus Google and Bingyour search terms site:targetsite.com Examples:“brian bowman” site:twitter.comdavidpwhelansite:google.com

15. Site Specific Search

16. E-mail @ & #hashtags ignored Special Characters DO Upset Us

17. Site Specific Search - Google

18. Search Engines Ignore Special Characters Web search engines often ignore @ sign in e-mail addresses

19. Avatars You Never Forget a Face

20. Search for Pictures

21. Compare Pictures Online Tineye.com compares photos; is avatar on multiple sites?

22. Getting access Public and Private Profiles

23. Getting Access PUBLIC – No Account Required PUBLIC –Account Required PRIVATE

24. Getting Access Don’t be creepy “Public” information what you’re looking for Research is often untraceable and fake account won’t hide it if it’s not Don’t friend or follow to gain access Lock down your own accounts Avoid leaving traces (LinkedIn) Block unintended following, friends, tagging

25. Hard to Track You Facebook Pages have Insights; profiles do not

26. Easier to Track Web Site Visitors Other Web sites and blogs may have own tracking analytics (screenshot of David Whelan’s Google Analytics map)

27. Think About What Trail You Are Leaving

28. Try the Site’s own Search

29. Linkedin Public Results Public search results on LinkedIn.com

30. Linkedin Private Results LinkedIn.com advanced search form (requires account)

31. Location Checkin Sites Location services: low usage, but time/day aware if content exists

32. Access Twitter’s Search Search Google for a Twitter user ON Twitter davidpwhelansite:twitter.com 2. Click on any result to a tweet (posting) and you will see the Twitter interface 3. Search!

33. Advanced Search on Twitter http://twitter.com/#!/search-advanced

34. Advanced Search on Twitter

35. Search on Facebook

36. There’s an app for that Use Facebook’s Internal Apps For Better Search

37. Better Search on Facebook - Apps

38. External Search

39. Firehose is Very Expensive

40. Bing and Google Have Social Search

41. Topsy Retrieves Blogs and Twitter

42. Topsy Retrieves Blogs and Twitter

43. Alternative Facebook Search

44. Alternative Facebook Search

45. Alternative Facebook Search

46. Relationships Friends, Followers, Lend Me Your Clicks

47. Who is Talking to Whom?

48. Relationships Matter Facebook users can tag people in their photos Can be tagged from OUTSIDE own profile Tagged photos as evidence: see Lalonde v. Lalonde, unpublished Kentucky Court of Appeals case, 2/25/2011

49. Saving What You Find Images: right-click and SAVE IMAGE AS Twitter Click on the DATE to get single posting Visitmix.com Archivist Other sites Screen capture (ALT + PRTSCN) and paste Screen capture into video (Screencast-o-matic.com, similar) to capture entire process

50. Pull Up Just One Twitter Post

51. Create a Twitter Archive http://www.visitmix.com/labs/archivist-desktop/

52. Conclusion Identify sources and names/handles Facebook most likely source but look around Use search and browsing on social media sites Use search from outside the social media sites to uncover additional information Consider social relationships as possible locations of relevant information

53. Questions? Thank you David Whelan dwhelan@lsuc.on.ca @davidpwhelan