Practical and Ethical Use of Social Media for Lawyers

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Practical and Ethical Use of Social Media for Lawyers

  1. 1. Using Social Media Tools in a Practical and Ethical Way David WhelanUsing Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  2. 2. Identifying Social Media to Use THE SOCIAL MEDIA ECO-SYSTEMUsing Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  3. 3. http://www.businessinsider.com/this-ridiculous-graphic-shows-how-the-insanely-complicated- world-of-mobile-marketing-works-2012-5Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  4. 4. Where are Your Clients? Statcounter.com: http://gs.statcounter.com/#social_media-CA-monthly-201111-201204Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  5. 5. 7th Annual Solo and Small Firm Conference and ExpoUsing Social Media Tools in a Practical and Ethical Way Where are the Lawyers? 2011 American Bar Association Legal Technology Survey Report, Vol. IV: Web and Communications Technology [Question 25, p. IV-28 “Does your firm have Antonin Pribetic & David Whelan a weblog/blog?”; Question 28, p. IV-29, “Do you personally maintain a legal topic blog for professional purposes?” ]
  6. 6. 7th Annual Solo and Small Firm Conference and ExpoUsing Social Media Tools in a Practical and Ethical Way Where are the Lawyers? 2011 American Bar Association Legal Technology Survey Report, Vol. IV: Web and Communication Technology [Question 27, p. IV-28 “Does your firm maintain a presence on Twitter or similar microblog services?”; Question 35, p. IV-33, “Do you personally use or maintain a presence on Antonin Pribetic & David Whelan Twitter or similar microblog services for professional purposes?” ]
  7. 7. Where are the Lawyers? 2011 American Bar Association Legal Technology Survey Report, Vol. IV: Web and Communication maintain a presence in?”; Question 31, p. IV-31, “Which online communities / social networks do Technology [Question 26a, p. IV-29 “Which online communities / social networks does your firm • LinkedIn is most popular professional profile you personally use or maintain a presence in for professional purposes?” ] site – 37% of law firms are on LinkedIn – 84.8% of lawyers are on LinkedIn • May or may not be client-facing • May or may not also reflect activity by lawyers • Can raise same issues as Facebook, other profile sitesUsing Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  8. 8. 7th Annual Solo and Small Firm Conference and ExpoUsing Social Media Tools in a Practical and Ethical Way What are Marketers Doing? Infographic courtesy of Vizibility Inc. Represents data from survey conducted by Vizibility and LexisNexis of Legal Marketing Association members in late 2011. Full infographic available at http://vizibility.net/blog/social-media-in-the-legal- Antonin Pribetic & David Whelan sector-infographic/
  9. 9. Define What You Are Going to Do and How SOCIAL MEDIA STRATEGYUsing Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  10. 10. Create Connections, Not Money http://mashable.com/2012/05/23/social-marketing-infographicUsing Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  11. 11. 7th Annual Solo and Small Firm Conference and ExpoUsing Social Media Tools in a Practical and Ethical Way Create a Social Media Policy Infographic courtesy of Vizibility Inc. Represents data from survey conducted by Vizibility and LexisNexis of Legal Marketing Association members in late 2011. Full infographic available at Antonin Pribetic & David Whelan http://vizibility.net/blog/social-media-in-the-legal-sector-infographic/
  12. 12. Measure: Blog RSS FollowersUsing Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  13. 13. Measure: JetPack for WordPressUsing Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  14. 14. Measure: Google AnalyticsUsing Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  15. 15. Measure: Bitly.com Links Add a + sign to any bit.ly link to see the statistics: bit.ly/about-david-whelan+Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  16. 16. Search Engine Optimization • Improve the visibility of your Web site, blog, or social media accounts in search engines • Basics – Create unique, accurate page titles – Use “friendly” Web page names: http://thetrialwarrior.com/2012/05/11/i-hate-rss- scrapers-who-breach-my-copyright/ – Offer quality content from the Google SEO Starter Guide: http://bit.ly/google-seo-starter-2010Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  17. 17. Search Engine Optimization • Promote yourself appropriately – Make your Web site / blog easy for search engines to index – Contribute comments to other blogs (usually provides way to link to your own) – Don’t over-re-use other people’s content – Integrate your activity so that, for example, blog visitors can find you on Twitter and LinkedInUsing Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
  18. 18. Questions? • Antonin Pribetic @APribetic • David Whelan @DavidPWhelanUsing Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo

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