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In which we present the conjecture that current approaches to 'Big Data' are rubbish: referenced in a number of dimensions as to why. Then, in the context of digital marketing, we discuss some emerging goodness that will lead to being able to make use of 'piles of seemingly useless rubbish'.
Originally presented at Like Minds, London (28NOV2013) with a light dose of sarcasm and a degree of exploding mythology...
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