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What’s Vamos?
The team, product & mission
The Team




Luis-Daniel Alegría      David Prentell      Jens Dressler    Erik Collinder
       CEO            Chief Growth Officer       CTO         Creative Director
The dilemma
How do you know what’s going on in a city
 famous for it’s rich culture and nightlife?
Solving the problem today




Phone & Texts               Facebook                 Collective knowledge          Plan ahead                 Search

+ Relevant information      + Relevant information   + Personal experience         + Comprehensive database + Relevant information
+ Realtime                  + Personal network       + Group consensus             + Localized information  + Localized content
-   Limited availability    -   Event visibility     -   Preferences discussions   -   Static                 -   Poor results
-   Time critical           -   Limited mobile app   -   Limited know              -   Outdated information   -   Hard to query
The mission
   “Bringing Friends Together”




A product that helps the user to find what she wants and drives
    foot-traffic to advertising partners and/or events hosts.
The insight
Friends usually make plans to meet up in
advance, but the decision on what to do is
often made on the same day.
The target audience




 Spontaneous smartphone users, young at heart, with the
    desire to explore urban cities all around the world.
The promise




Vamos brings friends together by making event discovery social. Explore today's
most interesting local events and where the people you hang-out with are going.
The product today




Vamos makes it easy to get an idea of when an event starts, its location and who will be there.
http://vimeo.com/47001995
The difference between Facebook and Vamos




       Vamos is fully dedicated to make event discovery a better experience
        compared to other apps that are acting in multiple spaces at once.
Vamos is a social product in its core




              http://vimeo.com/38858276
120 beta testers
Early market validation
   Berlin                    Amsterdam

   London                    Barcelona

   Oslo                      San Francisco

   Stockholm                 Singapore

   New York                  Sao Paulo
Around the world




Sao Paulo   New York    London   Paris   Berlin   Barcelona   Stockholm
The PR



 “Vamos already has plenty to        “1/10 app ideas that can    “Currently, the Internet scene
 offer in the way of suggesting      potentially disrupt daily    seems particularly curious
things to do. It’ll be fascinating          urban life”             about an app: Vamos.”
    to see the traction it can
   attract when it goes live”.
The next steps
• App store launch in August
• Official launch partner at Tech Open Air Berlin
• Roll it out in key global markets
• Press and media coverage
• Generate organic growth (from in-app features)
• Reach the 1m user milestone within 12 months
• Analyze key performance indicators and optimize the product
Let’s disrupt event discovery.

       Who’s in?

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What is Vamos?

  • 1. What’s Vamos? The team, product & mission
  • 2. The Team Luis-Daniel Alegría David Prentell Jens Dressler Erik Collinder CEO Chief Growth Officer CTO Creative Director
  • 3. The dilemma How do you know what’s going on in a city famous for it’s rich culture and nightlife?
  • 4. Solving the problem today Phone & Texts Facebook Collective knowledge Plan ahead Search + Relevant information + Relevant information + Personal experience + Comprehensive database + Relevant information + Realtime + Personal network + Group consensus + Localized information + Localized content - Limited availability - Event visibility - Preferences discussions - Static - Poor results - Time critical - Limited mobile app - Limited know - Outdated information - Hard to query
  • 5. The mission “Bringing Friends Together” A product that helps the user to find what she wants and drives foot-traffic to advertising partners and/or events hosts.
  • 6. The insight Friends usually make plans to meet up in advance, but the decision on what to do is often made on the same day.
  • 7. The target audience Spontaneous smartphone users, young at heart, with the desire to explore urban cities all around the world.
  • 8. The promise Vamos brings friends together by making event discovery social. Explore today's most interesting local events and where the people you hang-out with are going.
  • 9. The product today Vamos makes it easy to get an idea of when an event starts, its location and who will be there.
  • 11. The difference between Facebook and Vamos Vamos is fully dedicated to make event discovery a better experience compared to other apps that are acting in multiple spaces at once.
  • 12. Vamos is a social product in its core http://vimeo.com/38858276
  • 13. 120 beta testers Early market validation Berlin Amsterdam London Barcelona Oslo San Francisco Stockholm Singapore New York Sao Paulo
  • 14. Around the world Sao Paulo New York London Paris Berlin Barcelona Stockholm
  • 15. The PR “Vamos already has plenty to “1/10 app ideas that can “Currently, the Internet scene offer in the way of suggesting potentially disrupt daily seems particularly curious things to do. It’ll be fascinating urban life” about an app: Vamos.” to see the traction it can attract when it goes live”.
  • 16. The next steps • App store launch in August • Official launch partner at Tech Open Air Berlin • Roll it out in key global markets • Press and media coverage • Generate organic growth (from in-app features) • Reach the 1m user milestone within 12 months • Analyze key performance indicators and optimize the product
  • 17. Let’s disrupt event discovery. Who’s in?