during the first six months to a year after your book comes out. This can be one of the single most important factors in driving sales of a book. Marina will arrange to have books for sale when you speak at meetings and conferences, provided she is given information on the event one month in advance. If you are planning to speak at such an event, it is a good idea to require that the host of the event buy books to be sold there, as this provides an excellent opportunity to boost sales for your book.4. Online Marketing • Arrange for fans of your book, colleagues, and friends to review the book on Amazon.com as soon as the book ships. • Link to the BK website http://www.bkconnection.com and your book page. If the customer prefers they can easily click through to buy the book from Amazon, Barnes & Noble, Powell’s, or other popular e- commerce sites from our website. The reason to come to our site first is that we will offer digital goodies on your page that can only come from the publisher. • Create a discussion guide for your book to be posted on the BK website. Guides are posted at http://www.bkconnection.com/static/discussion.asp. If you’d like a guide to be listed for your book as well, contact Bonnie Kaufman at email@example.com • Email all your contacts at pub date to let them know about the book and how they can buy it. • Promote the book online through any connections you have. • Act on the advice in our BK Author Tip Sheets to help BK authors introduce new Web 2.0 features and interactivity into their websites, plus learn how to be more effective in general sales and marketing topics. These tip sheets cover a wide variety of topics including online customer reviews, promotional book- based videos, blogs, podcasts, virtual book tours and seminars, website metrics, digital community building, how to do a great interview, grassroots marketing to your network, and Amazon.com. To access the archives go to our website: http://www.bkconnection.com and click on BK Authors Only. Also consider joining the BK author LinkedIn community. • Enroll in the BK Affiliate Program to receive a financial incentive for sales through bkconnection.com that come through you, and encourage your community to enroll as well o http://www.bkconnection.com/BK_Affiliate_Network.asp5. EndorsementsYou are responsible for obtaining endorsements for your book. We encourage you to get endorsements from peoplein a range of industries representing the key audiences for the book (professional, academic, corporate, etc.).Please also try to get at least one or two endorsements from women. In addition, you’re your book will be ofinterest to audiences outside of the U.S. it is also helpful to get some endorsements from international contacts,particularly in Canada.For advice on getting endorsements, please read the Author Tip Sheet that Michael Crowley put together on it:http://www.bkpextranet.com/tips/endorse.htmAs soon as you receive an endorsement, email it to Zoe Mackey at firstname.lastname@example.org. As a general rule,paperbacks have room for about 3 to 5 brief endorsements, hardcovers have room for 5 to 7 assuming that some ofthem are put on the inside flaps.The deadlines for endorsements are listed on the timeline.
6. Promotional Materials • Please contact Zoe Mackey (email@example.com) by the date on your timeline to discuss what type of promotional piece you would like to have made for your book. (postcard, bookmark, business card, poster, etc.)7. Distribute copies of your book to key contactsPer your publication contract, you will receive a number of free copies of your book. You should use thesepromotional books for the following purposes:• Send to the endorsers of your book with a thank you note• Send to media and other contacts to get publicity for your book• Send to other key contacts you have at corporations, organizations, or universities, particularly those that potentially would buy bulk quantities of the book or who are key contacts in the field8. Buy Prepublication Copies of Your BookYou can also buy additional copies of your book at deep discounts on the first print run to give to more key contactsor to sell. Marina Cook is the contact person you will work with to buy prepublication copies of your book asoutlined in Paragraph 6 in your Publication Agreement with Berrett-Koehler. If you want to take advantage ofthe higher discounts available to you by buying on the first printing of your book, please send your order andpayment to Marina by two months before bound book date. If you do purchase large quantities of your book, wecan store the books for you in our warehouse for $.05 per book per month of books stored in this storage area.After your book is published, you can contact our customer service department at (888) 880-0328, fax (802)864-7626, or email bkp.orders@AIDCVT.com to order your book.