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Berrett-Koehler Publishers - New Book P&L

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This was a handout at the IBPA Publishing University Conference in San Francisco on 3-10-12 as part of David Marshall's presentation: Positioning Your Digital Strategy for Maximum Profits. #ibpau12

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Berrett-Koehler Publishers - New Book P&L

  1. 1. date editorworking title projected salesauthor 1st yr 35% 0brief description 2nd yr 25% 0pertinent data 3rd yr 15% 0 4th yr 15% 0 5th yr to oop 10% 0similar bk titles ltd ltd net units ltd net $ 100.0% 0title 1 # years units $title 2 # years units $ notes:title 3 # years units $ presented atprojected sales 1st year total units market % units $ sub-total total 0 trade 60% 0 $0.00 $0.00 $0.00 direct (-author) 30% 0 $0.00 1st year author 10% 0 $0.00 rights $0.00 $0.00projected sales communities: lifetime total units market % units $ sub-total total 0 trade 60% 0 $0.00 $0.00 $0.00 direct (-author) 30% 0 $0.00 lifetime author 10% 0 $0.00 rights $0.00 $0.00basic info info amount basic info info amount price price $0.00 format format hc, pb marketing std standard $5,000.00 $5,000.00 trim size trim size 0x0 bestseller $15,000.00 $0.00 # pages # pages 0 blockbuster $50,000.00 $0.00 special needs special needs unsold vs printed 0 #DIV/0! marketing adv standard $2,500.00 $2,500.00 interior cost interior cost need guide $0.00 profit calculation 1st year ltd bestseller $10,000.00 $0.00 cover cost standard $1,500.00 $1,500.00 blockbuster $25,000.00 $0.00 bestseller $2,500.00 $0 net revenues $0.00 $0.00 blockbuster $4,000.00 $0 IPS dist fee 1st yr 14.00% $0.00 production costs $1,500.00 $1,500.00 ltd 14.00% $0.00 1st print run 1st print run 0 $0.00 printing costs $0.00 #DIV/0! aidc dist fee 1st yr 7.0% $0.00 total reprint qty 0 distribution fees $0.00 $0.00 ltd 7.0% $0.00 avg reprint qty 0 $0.00 #DIV/0! mkting expense $7,500.00 $7,500.00 royalty expense #DIV/0! #DIV/0! miscellaneous misc $ $0.00 overhead 34.50% $0.00 miscellaneous $0.00 $0.00royalty 1st year ltd profit/loss #DIV/0! #DIV/0!range 1 (eg. 1-10,000) 10,000 royalty % 10.00% 0 #DIV/0! 0 #DIV/0! p/l per book #DIV/0! #DIV/0!range 2 (eg. 10,001 to 30,000) 30,000 royalty % 15.00% 0 #DIV/0! 0 #DIV/0! p/l % of revenue #DIV/0! #DIV/0!range 3 (eg. 30,001 and up) 30,001 royalty % 20.00% 0 #DIV/0! 0 #DIV/0!rights royalty % 50.00% $0.00 $0.00 overhead - $0.00 0 #DIV/0! 0 #DIV/0! net profit/loss - #DIV/0! net p/l % - #DIV/0! P L Worksheet 3/17/12

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