Streetmarc Presentation

937
-1

Published on

Presentation to Streetmarc

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
937
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Streetmarc Presentation

  1. 1. Blogs and Facebook and Twitter Oh My! October 21, 2009 Wednesday, October 21, 2009 1
  2. 2. To Begin With... Wednesday, October 21, 2009 2
  3. 3. It’s Not About Technology... Wednesday, October 21, 2009 3
  4. 4. ...but Technology Makes it Happen Wednesday, October 21, 2009 4
  5. 5. The Internet has lowered the barrier to participation for people, companies, organizations, anyone. Wednesday, October 21, 2009 5
  6. 6. It’s Never Been Cheaper • http://www.howmanypeopleareinspacerightnow.com/ • http://istwitterdown.com/ • http://cakewrecks.blogspot.com/ • http://www.peopleofwalmart.com/ Wednesday, October 21, 2009 6
  7. 7. Wednesday, October 21, 2009 7
  8. 8. Wednesday, October 21, 2009 8
  9. 9. Benefits of Social Media • Cost-effective • Quick • Viral • Feedback • Credibility/Thought Leadership • Community/Halo Effect • SEO • Constant Marketing Wednesday, October 21, 2009 9
  10. 10. What to do? • Start listening • Connections, not content • Be conversationalists • Stop chasing ‘the next big thing’ • Stop thinking in terms of mass audiences Wednesday, October 21, 2009 10
  11. 11. Be Human Wednesday, October 21, 2009 11
  12. 12. Social Media is People Wednesday, October 21, 2009 12
  13. 13. Wednesday, October 21, 2009 13
  14. 14. Social Media is Free... Wednesday, October 21, 2009 14
  15. 15. ...but It’s Not Cheap Wednesday, October 21, 2009 15
  16. 16. There is no market for messages Wednesday, October 21, 2009 16
  17. 17. Things To Do Right Now • Protect Your Brand • Be Wherever Your Customers Are • Remember It’s About Conversation, Don’t Shout and Don’t Forget To Listen Wednesday, October 21, 2009 17
  18. 18. Let’s Get To Work Wednesday, October 21, 2009 18
  19. 19. Building Blogs • Hosted or Not • Wordpress, Blogger, TypePad Wednesday, October 21, 2009 19
  20. 20. Social Networking • Facebook, MySpace • Know your audience and where they are • Integrate Facebook into your site and vice versa with Facebook Connect • Tools like ShareThis Wednesday, October 21, 2009 20
  21. 21. Social Sharing • ShareThis, digg, Delicious, Stumble Upon, etc. • Social Shopping • Users share recommendations • SlideShare for business • The birth of tags Wednesday, October 21, 2009 21
  22. 22. Google SideWiki Wednesday, October 21, 2009 22
  23. 23. News Sharing Wednesday, October 21, 2009 23
  24. 24. Microblogging • Twitter - 140 characters or less • Tumblr Wednesday, October 21, 2009 24
  25. 25. Mobile Services • Mobile Applications for blogging, Facebook, etc. • Location Aware Services • Geo-tagging Wednesday, October 21, 2009 25
  26. 26. Other Things To Consider • Wikipedia • Video Sharing • Photo Sharing • Ning • BlogTalkRadio Wednesday, October 21, 2009 26
  27. 27. Case Studies • Friday’s on Facebook • Skittles • Ford • The Amp App FAIL Wednesday, October 21, 2009 27
  28. 28. TGI Fridays Wednesday, October 21, 2009 28
  29. 29. ‘Friend’ Woody and get a free burger Wednesday, October 21, 2009 29
  30. 30. Free Burger! Wednesday, October 21, 2009 30
  31. 31. Skittles Web Interface Wednesday, October 21, 2009 31
  32. 32. Ford • http://www.slideshare.net/scottmonty Wednesday, October 21, 2009 32
  33. 33. AMP FAIL! • http://itunes.apple.com/WebObjects/ MZStore.woa/wa/viewSoftware? id=327620139&mt=8 Wednesday, October 21, 2009 33
  34. 34. #badcitibank • http://twitter.com/search?q=%23badcitibank Wednesday, October 21, 2009 34
  35. 35. Let’s Discuss Wednesday, October 21, 2009 35
  36. 36. Twitter Wednesday, October 21, 2009 36
  37. 37. Give Visitors Something Wednesday, October 21, 2009 37
  38. 38. Some Links • http://www.interactiveinsightsgroup.com/ blog1/social-media-examples-superlist-17- lists-and-tons-of-examples/ • http://www.marketingbeginsathome.com • http://www.web-strategist.com • http://www.communityguy.com • http://www.gapingvoid.com Wednesday, October 21, 2009 38
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×