0
Blogs and Facebook
                                  and Twitter
                                    Oh My!
              ...
To Begin With...




Wednesday, October 21, 2009                      2
It’s Not About
                               Technology...


Wednesday, October 21, 2009                    3
...but Technology Makes
                         it Happen


Wednesday, October 21, 2009                4
The Internet has lowered
                  the barrier to participation
                    for people, companies,
       ...
It’s Never Been
                                        Cheaper
                   •          http://www.howmanypeoplearei...
Wednesday, October 21, 2009   7
Wednesday, October 21, 2009   8
Benefits of Social Media
                  • Cost-effective
                  • Quick
                  • Viral
           ...
What to do?

                  • Start listening
                  • Connections, not content
                  • Be conve...
Be Human



Wednesday, October 21, 2009              11
Social Media is People
Wednesday, October 21, 2009                   12
Wednesday, October 21, 2009   13
Social Media is Free...



Wednesday, October 21, 2009                      14
...but It’s Not Cheap



Wednesday, October 21, 2009                       15
There is no market
                                for messages


Wednesday, October 21, 2009                        16
Things To Do
                                     Right Now
                   • Protect Your Brand
                   • B...
Let’s Get To Work



Wednesday, October 21, 2009                       18
Building Blogs


                   • Hosted or Not
                   • Wordpress, Blogger, TypePad


Wednesday, October ...
Social Networking

                   • Facebook, MySpace
                   • Know your audience and where they are
     ...
Social Sharing
                   • ShareThis, digg, Delicious, Stumble Upon,
                              etc.
         ...
Google SideWiki
Wednesday, October 21, 2009                     22
News Sharing
Wednesday, October 21, 2009                  23
Microblogging


                   • Twitter - 140 characters or less
                   • Tumblr


Wednesday, October 21,...
Mobile Services

                   • Mobile Applications for blogging, Facebook,
                              etc.
     ...
Other Things To
                                Consider
                   • Wikipedia
                   • Video Sharing...
Case Studies

                   • Friday’s on Facebook
                   • Skittles
                   • Ford
          ...
TGI Fridays
Wednesday, October 21, 2009                 28
‘Friend’ Woody and get a
                              free burger
Wednesday, October 21, 2009                       29
Free Burger!
Wednesday, October 21, 2009                  30
Skittles Web Interface
Wednesday, October 21, 2009                    31
Ford


                   • http://www.slideshare.net/scottmonty



Wednesday, October 21, 2009                           ...
AMP FAIL!


                   • http://itunes.apple.com/WebObjects/
                              MZStore.woa/wa/viewSoft...
#badcitibank


                   • http://twitter.com/search?q=%23badcitibank



Wednesday, October 21, 2009             ...
Let’s Discuss
Wednesday, October 21, 2009                   35
Twitter




Wednesday, October 21, 2009             36
Give Visitors Something
Wednesday, October 21, 2009               37
Some Links
                   • http://www.interactiveinsightsgroup.com/
                              blog1/social-media-...
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Streetmarc Presentation

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Transcript of "Streetmarc Presentation"

  1. 1. Blogs and Facebook and Twitter Oh My! October 21, 2009 Wednesday, October 21, 2009 1
  2. 2. To Begin With... Wednesday, October 21, 2009 2
  3. 3. It’s Not About Technology... Wednesday, October 21, 2009 3
  4. 4. ...but Technology Makes it Happen Wednesday, October 21, 2009 4
  5. 5. The Internet has lowered the barrier to participation for people, companies, organizations, anyone. Wednesday, October 21, 2009 5
  6. 6. It’s Never Been Cheaper • http://www.howmanypeopleareinspacerightnow.com/ • http://istwitterdown.com/ • http://cakewrecks.blogspot.com/ • http://www.peopleofwalmart.com/ Wednesday, October 21, 2009 6
  7. 7. Wednesday, October 21, 2009 7
  8. 8. Wednesday, October 21, 2009 8
  9. 9. Benefits of Social Media • Cost-effective • Quick • Viral • Feedback • Credibility/Thought Leadership • Community/Halo Effect • SEO • Constant Marketing Wednesday, October 21, 2009 9
  10. 10. What to do? • Start listening • Connections, not content • Be conversationalists • Stop chasing ‘the next big thing’ • Stop thinking in terms of mass audiences Wednesday, October 21, 2009 10
  11. 11. Be Human Wednesday, October 21, 2009 11
  12. 12. Social Media is People Wednesday, October 21, 2009 12
  13. 13. Wednesday, October 21, 2009 13
  14. 14. Social Media is Free... Wednesday, October 21, 2009 14
  15. 15. ...but It’s Not Cheap Wednesday, October 21, 2009 15
  16. 16. There is no market for messages Wednesday, October 21, 2009 16
  17. 17. Things To Do Right Now • Protect Your Brand • Be Wherever Your Customers Are • Remember It’s About Conversation, Don’t Shout and Don’t Forget To Listen Wednesday, October 21, 2009 17
  18. 18. Let’s Get To Work Wednesday, October 21, 2009 18
  19. 19. Building Blogs • Hosted or Not • Wordpress, Blogger, TypePad Wednesday, October 21, 2009 19
  20. 20. Social Networking • Facebook, MySpace • Know your audience and where they are • Integrate Facebook into your site and vice versa with Facebook Connect • Tools like ShareThis Wednesday, October 21, 2009 20
  21. 21. Social Sharing • ShareThis, digg, Delicious, Stumble Upon, etc. • Social Shopping • Users share recommendations • SlideShare for business • The birth of tags Wednesday, October 21, 2009 21
  22. 22. Google SideWiki Wednesday, October 21, 2009 22
  23. 23. News Sharing Wednesday, October 21, 2009 23
  24. 24. Microblogging • Twitter - 140 characters or less • Tumblr Wednesday, October 21, 2009 24
  25. 25. Mobile Services • Mobile Applications for blogging, Facebook, etc. • Location Aware Services • Geo-tagging Wednesday, October 21, 2009 25
  26. 26. Other Things To Consider • Wikipedia • Video Sharing • Photo Sharing • Ning • BlogTalkRadio Wednesday, October 21, 2009 26
  27. 27. Case Studies • Friday’s on Facebook • Skittles • Ford • The Amp App FAIL Wednesday, October 21, 2009 27
  28. 28. TGI Fridays Wednesday, October 21, 2009 28
  29. 29. ‘Friend’ Woody and get a free burger Wednesday, October 21, 2009 29
  30. 30. Free Burger! Wednesday, October 21, 2009 30
  31. 31. Skittles Web Interface Wednesday, October 21, 2009 31
  32. 32. Ford • http://www.slideshare.net/scottmonty Wednesday, October 21, 2009 32
  33. 33. AMP FAIL! • http://itunes.apple.com/WebObjects/ MZStore.woa/wa/viewSoftware? id=327620139&mt=8 Wednesday, October 21, 2009 33
  34. 34. #badcitibank • http://twitter.com/search?q=%23badcitibank Wednesday, October 21, 2009 34
  35. 35. Let’s Discuss Wednesday, October 21, 2009 35
  36. 36. Twitter Wednesday, October 21, 2009 36
  37. 37. Give Visitors Something Wednesday, October 21, 2009 37
  38. 38. Some Links • http://www.interactiveinsightsgroup.com/ blog1/social-media-examples-superlist-17- lists-and-tons-of-examples/ • http://www.marketingbeginsathome.com • http://www.web-strategist.com • http://www.communityguy.com • http://www.gapingvoid.com Wednesday, October 21, 2009 38
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