Why We Need To
Listen To Our Things
FaceMePLS

@
David Orban
Chief Evangelist

Who?

Where?

http2007
gutter
Rdesai

When?

Spreading the Idea. Involve people.
First Quarter Action Plan

What?

The Open Internet Of Things

Shaping The Vocabulary
Open Internet of Things
Earth Monitoring
Social Hardware
P2Pscience
SpimeTalk
Bruce Sterling
Vernor Vinge

SP ace + t IME
A new category of objects
aware of their surroundings
GPS positioning
Memory
Communication
Sensing
Bruce Sterling 15

Example 1.

CO2 Spime
Collects CO2 levels
Communicates wirelessly
Visualizes collected data online

CO2 sensor based mobile phone
Available in ‘09
FOR IMMEDIATE RELEASE
Blue Telephony, and CPS Group Italia collaborate on a new range of
environmentally aware mobile phones based on the OpenSpime technology platform
Consumers who want to learn about their environment are targeted
with the creation of a new category of devices for a greener future
London, United Kingdom
San Francisco, CA, USA
Milan, Italy
June 18, 2008
Blue Telephony, creator of the Onyx line of innovative mobile phones, and CPS Group Italia a leading system integrator
for mobile solutions, announce the development of a new generation of green phones, capable of sensing, and
displaying CO2 concentrations.
Blue Telephony, and CPS Group Italia announced today their joint initiative to collaborate on a new range of mobile
phones, and accessories, attuned to the needs of those consumers who are concerned about the quality of the
environment surrounding them. The collaboration focuses on the development of integrated sensor technologies,
starting with CO2 concentration sensing, and the visualization techniques that make the data collected easily
understandable by non-technical users.
\"We are very excited to be able and extend our Onyx product line with these innovative devices,\" said Zafar Mirza,
CEO of Blue Telephony, \"offering them to our customers who are very sensitive to the quality of their environment!\"
\"Once again, our cooperation with Blue Telephony is strengthened by the addition of leading solutions, well integrated
into the Onyx product line.\" added Fabio Salierno, CEO of CPS Group Italia.
The phones' sensor data management functionality will be based on the OpenSpime technology platform developed by
WideTag, Inc., the infrastructure company for an Open Internet Of Things. \"OpenSpime is an enabling technology
platform, and we are glad that CPS Group Italia and Blue Telephony chose us for providing value to their customers\"
added Leandro Agro, CEO of WideTag, Inc.
About:
Blue Telephony designs, develops, CPS Group Italia is a leading WideTag, Inc. develops and
and manufactures the finest mobile provider and integrator of innovative promotes the OpenSpime technology
phones with Style, Elegance, and technological solutions in the areas platform to enable the Infrastructure
It is not just a CO2 detection, it is a social
Technology. of IT and Networking. for an Open Internet Of Things.
http://onyx-innovation.com http://www.cps-group.it http://www.openspime.com
enhancement of your phone...
For more information please contact:
Zafar Mirza, CEO Fabio Salierno, CEO David Orban, Chief Evangelist
Blue Telephony CPS Group Italia WideTag, Inc.
zafar@bluetelephony.com fabio.salierno@cps-group.it david.orban@openspime.com
www.bluetelephony.com +39 (02) 4550-6136 +1 (650) 419-2686
onyx-innovation.com

Example 2.

Social Energy Meter

Example 3.

Exclusive SHiFT 08 Announcement!

WideNoise

An OpenSpime
iPhone Application

Shipping Nov ’08
on the Apple AppStore

Why
Do We Need To Listen To Our Things?
FaceMePLS

Nite Owl

Seamus Murray

Marcin Wichary

The Alieness

.EVO.

bazusa

2 7 > 100

Necessary Autonomy
Platform Order of magnitude
PCs ≈ 108
Mobiles ~ Humans ≈ 109
Spimes > 1010

Ryan Harvey

Deep Knowledge

• http://farm1.static.flickr.com/
88/215983612_eecaa930f4_b.jpg
Gaspa

aussiegirl

Wolfgang Staudt

How?

Signal To Noise

Signal To Signal

µµ

Dependability

Aggregation

rachel thecat

Second Order
Knowledge

Jason Hutchens

Jason Hutchens

www.openspime.com