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The Future of
Social Objects
Nov 10, 2010, London
<0> Warmup
<1> Nature Doesn’t Care
<2> Change
<3> Today
<4> Tomorrow
David Orban
Founder & Chief Evangelist
davidorban
Please connect, now!
<0>
Warmup
27 > 100
..., 1, 2, 4, 8, 16, 32, 64, 128
...
0.015625
0.03125
0.0625
0.125
0.5
1
...
Questions
Answers
Ignorance
Kevin Kelly - kk.org
</0>
<1>
Nature
Doesn’t Care
How it Used to Be
“Mother Nature
Is a Bitch!”
Edward A. Murphy, Jr. - 1949 ca.
</1>
<2>
Change
What Changed?
...Then Changed...
...And Changed Again
Technology Is
the Means
Barriers to Adoption
Social
Legal
...
...
Infrastructural
Economic
</2>
<3>
Today We Can Fail
"The formula for success?
Double your rate of failure."
Thomas J. Watson, IBM
“The Internet multiplied a
thousandfold our ...
<Example>
<Yesterday>
Columbus
Water Hemisphere
<Today>
Web 2.0 Startups
</Example>
William Gibson
The future is already here. It is just not evenly
distributed yet
Fred Armitage
The Open
Internet Of Things
Evolving Devices
Spime = SPace + tIME
Bruce Sterling
Spime
memory
computation
communication
location
sensor
Social Object
a spime participating
in structured groups
with humans, or
other spimes
1
Ubiquitous
Connectedness
IPv4
IPv6
Atoms
≈ 109
≈ 1038
≈ 1080
A Granular World
IPv6 & Our Cells
IF we assign a unique address to
each cell in the human body
THEN we can handle a
septillion individuals ...
Drawing Fine Lines
Wonderlane
2
Tight Feedback Loop
Necessary Autonomy
Platform Orders of magnitude
PCs ≈ 108
Mobiles ~ Humans ≈ 109
Spimes > 1010
Around Us Already
Ryan Harvey
3
Constantly
Measuring
Interaction
Network Evolution
Generation Isotropy Access
Web data knowledge
Web 2.0 applications social
Spimes sensors world
Redundancy of spimes
NASA JPL
4
Realtime Data
Changing Dialogue
Generation Bandwidth M2M Index
Industrial apps Kb/s 1%
Realtime Web Mb/s 10%
Spime Networks Gb/s 99%+
M2...
Data deluge
µµ
5
New Classes
Of Useful Objects
Not Blind Anymore
Object # sensors
Mobile phone 10
Car 50-100
Awareness
Volvo
Awareness
NYTimes
6
Common Sense Understanding
privacy
relationships
needs
emotions
Empathy
Engaget
</3>
<4>
What Will Be Next?
What’s On Your Radar
Banksy / Robbiedangerous
Originality &
Inventiveness
Work
http://www.flickr.com/photos/jimfischer/248752580/
Food & Shelter
http://www.flickr.com/photos/hamed/1552383685/#/
Democracy
http://www.flickr.com/photos/latitudes/135745767/
New Social Contract
http://www.flickr.com/photos/gsfc/4866242774/
</4>
</end>
Thank You!
widetag.com
davidorban.com
The Future of Social Objects - Internetome Conference
The Future of Social Objects - Internetome Conference
The Future of Social Objects - Internetome Conference
The Future of Social Objects - Internetome Conference
The Future of Social Objects - Internetome Conference
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The Future of Social Objects - Internetome Conference

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What are the design principles that will drive the creation of the next generation of objects? When you can safely assume that not only ubiquitous, high bandwidth networked communications are available, but also that the behaviour of people has been already primed to understand, and almost empathically relate to realtime data collection, and feedback, entirely new classes of useful objects can emerge. Couple this with rapid prototyping, and the tight feedback loop of constantly measuring interaction, with its resulting utility, and what you’ll find is a radically different way of organizing the creation, distribution, use, and re-use of the manufactured world we live in.

Published in: Technology

Transcript of "The Future of Social Objects - Internetome Conference"

  1. 1. The Future of Social Objects Nov 10, 2010, London
  2. 2. <0> Warmup <1> Nature Doesn’t Care <2> Change <3> Today <4> Tomorrow
  3. 3. David Orban Founder & Chief Evangelist
  4. 4. davidorban Please connect, now!
  5. 5. <0>
  6. 6. Warmup
  7. 7. 27 > 100
  8. 8. ..., 1, 2, 4, 8, 16, 32, 64, 128
  9. 9. ... 0.015625 0.03125 0.0625 0.125 0.5 1 ...
  10. 10. Questions Answers Ignorance Kevin Kelly - kk.org
  11. 11. </0>
  12. 12. <1>
  13. 13. Nature Doesn’t Care
  14. 14. How it Used to Be
  15. 15. “Mother Nature Is a Bitch!” Edward A. Murphy, Jr. - 1949 ca.
  16. 16. </1>
  17. 17. <2>
  18. 18. Change
  19. 19. What Changed?
  20. 20. ...Then Changed...
  21. 21. ...And Changed Again
  22. 22. Technology Is the Means
  23. 23. Barriers to Adoption Social Legal ... ... Infrastructural Economic
  24. 24. </2>
  25. 25. <3>
  26. 26. Today We Can Fail
  27. 27. "The formula for success? Double your rate of failure." Thomas J. Watson, IBM “The Internet multiplied a thousandfold our failure rate, without increasing the cost of our success” Cory Doctorow
  28. 28. <Example>
  29. 29. <Yesterday>
  30. 30. Columbus
  31. 31. Water Hemisphere
  32. 32. <Today>
  33. 33. Web 2.0 Startups
  34. 34. </Example>
  35. 35. William Gibson The future is already here. It is just not evenly distributed yet Fred Armitage
  36. 36. The Open Internet Of Things
  37. 37. Evolving Devices
  38. 38. Spime = SPace + tIME Bruce Sterling
  39. 39. Spime memory computation communication location sensor
  40. 40. Social Object a spime participating in structured groups with humans, or other spimes
  41. 41. 1
  42. 42. Ubiquitous Connectedness
  43. 43. IPv4 IPv6 Atoms ≈ 109 ≈ 1038 ≈ 1080 A Granular World
  44. 44. IPv6 & Our Cells IF we assign a unique address to each cell in the human body THEN we can handle a septillion individuals (10^24) WITHOUT resorting to NAT! :)
  45. 45. Drawing Fine Lines Wonderlane
  46. 46. 2
  47. 47. Tight Feedback Loop
  48. 48. Necessary Autonomy Platform Orders of magnitude PCs ≈ 108 Mobiles ~ Humans ≈ 109 Spimes > 1010
  49. 49. Around Us Already Ryan Harvey
  50. 50. 3
  51. 51. Constantly Measuring Interaction
  52. 52. Network Evolution Generation Isotropy Access Web data knowledge Web 2.0 applications social Spimes sensors world
  53. 53. Redundancy of spimes NASA JPL
  54. 54. 4
  55. 55. Realtime Data
  56. 56. Changing Dialogue Generation Bandwidth M2M Index Industrial apps Kb/s 1% Realtime Web Mb/s 10% Spime Networks Gb/s 99%+ M2M index: M2M/M2H, communications among machine in proportion to those with humans
  57. 57. Data deluge µµ
  58. 58. 5
  59. 59. New Classes Of Useful Objects
  60. 60. Not Blind Anymore Object # sensors Mobile phone 10 Car 50-100
  61. 61. Awareness Volvo
  62. 62. Awareness NYTimes
  63. 63. 6
  64. 64. Common Sense Understanding privacy relationships needs emotions
  65. 65. Empathy Engaget
  66. 66. </3>
  67. 67. <4>
  68. 68. What Will Be Next?
  69. 69. What’s On Your Radar Banksy / Robbiedangerous
  70. 70. Originality & Inventiveness
  71. 71. Work http://www.flickr.com/photos/jimfischer/248752580/
  72. 72. Food & Shelter http://www.flickr.com/photos/hamed/1552383685/#/
  73. 73. Democracy http://www.flickr.com/photos/latitudes/135745767/
  74. 74. New Social Contract http://www.flickr.com/photos/gsfc/4866242774/
  75. 75. </4>
  76. 76. </end>
  77. 77. Thank You! widetag.com davidorban.com
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