Strategic Marketing Evolves - The changing role of brands in a networked world. Disintermediation is immediacy. Consequently, after a hiatus of ten thousand years, during which more and more sophisticated tools were needed to overcome the lack of contact between the producers and consumers, today, with the new opportunities that the network gives us, we can go back to rely on reputation as the surest guide on which to base our transactions.

1. Strategic Marketing Evolves
The changing role of brands in the network age
California School of International Management - San Diego, Lipari - Second Life
6 February 2008
David Orban
www.davidorban.com

2. Brands are intermediaries

3. Disappearing Company Man

4. The birth of the Company

5. Value as trust

6. Encounters of the first kind

7. Disintermediation: immediacy

8. Face of the new/old values

9. Face of the new/old values

10. Networks of relationships

11. Blogs and social networks

12. Idea-flows in a flat world

13. What are the next steps?

14. Thanks,
credits,
contacts:
Thanks to: Image credits: David Orban
Larry Lessig dashboard: dawnhops
Gianni Degli Antoni donkey, cola, face: Meanest sl ‘Davidorban Agnon’
Indian
Michele Leidi
malcomx: spcoon skype davidorban
Wikipedia
Flickr
ship: mikebaird
david@davidorban.com
coins: mc559
Google
market: Lucas Jans www.davidorban.com
clouds: Pear Biter
contacts: luc legay