Strategic Marketing Evolves

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David Orban, Entrepreneur at davidorban.com, added this to the group Second Life
David Orban, Entrepreneur at davidorban.com, added this to the group Second Life
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Strategic Marketing Evolves The changing role of brands in the network age California School of International Management - San Diego, Lipari - Second Life 6 February 2008 David Orban www.davidorban.com
Brands are intermediaries
Disappearing Company Man
The birth of the Company
Value as trust
Encounters of the ﬁrst kind
Disintermediation: immediacy
Face of the new/old values
Face of the new/old values
Networks of relationships
Blogs and social networks
Idea-ﬂows in a ﬂat world
What are the next steps?
Thanks, credits, contacts: Thanks to: Image credits: David Orban Larry Lessig dashboard: dawnhops Gianni Degli Antoni donkey, cola, face: Meanest sl ‘Davidorban Agnon’ Indian Michele Leidi malcomx: spcoon skype davidorban Wikipedia Flickr ship: mikebaird david@davidorban.com coins: mc559 Google market: Lucas Jans www.davidorban.com clouds: Pear Biter contacts: luc legay