Strategic Marketing Evolves
by David Orban, CEO at Dotsub, Inc. on Feb 06, 2008
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Strategic Marketing Evolves - The changing role of brands in a networked world....
Strategic Marketing Evolves - The changing role of brands in a networked world.
Disintermediation is immediacy. Consequently, after a hiatus of ten thousand years, during which more and more sophisticated tools were needed to overcome the lack of contact between the producers and consumers, today, with the new opportunities that the network gives us, we can go back to rely on reputation as the surest guide on which to base our transactions.
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