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Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
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Adding Value In Open Culture

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  • 1. Adding Value In Open Culture Commerce of un-altered content can’t compete More Than Zero Festival - Milano 28 March 2008 David Orban www.davidorban.com
  • 2. 1: Old way
  • 3. 2: New way
  • 4. 3: Examples
  • 5. 1>
  • 6. Old way
  • 7. Friction
  • 8. =
  • 9. cost
  • 10. →
  • 11. Distribution
  • 12. =
  • 13. Business
  • 14. →
  • 15. Benefit
  • 16. or
  • 17. Necessary Evil?

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