EMAIL: SOCIAL MEDIA’S BACKDOOR TO ROI
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EMAIL: SOCIAL MEDIA’S BACKDOOR TO ROI

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EMAIL: SOCIAL MEDIA’S BACKDOOR TO ROI EMAIL: SOCIAL MEDIA’S BACKDOOR TO ROI Presentation Transcript

  • EMAIL MARKETING:SOCIAL MEDIA’S BACKDOOR TO ROI David Olsen - Winning Group 1
  • ABOUT.ME/DAVIDOLSENDavid Olsen - Winning Group 2
  • David Olsen - Winning Group 3 View slide
  • AGENDA  Social Media isnt a sales channel  Email: The Trojan horse of social media ROI  Adding tricks to this ponyDavid Olsen - Winning Group 4 View slide
  • *Sensis Yellow Social Media Report 2012David Olsen - Winning Group 5
  • SALES MESSAGES ON SOCIAL MEDIA CAUSE CUSTOMERS TO:  Disengage with your brand  Break up the relationship  Start seeing your competitorsDavid Olsen - Winning Group 6
  • NO.David Olsen - Winning Group 7
  • Nielsen 2012 Australian Online Consumer ReportDavid Olsen - Winning Group 8
  • David Olsen - Winning Group 9
  • YOUR CUSTOMERS ARE TALKING *Sensis Yellow Social Media Report 2012David Olsen - Winning Group 10
  • David Olsen - Winning Group 11
  • FACEBOOK DRIVES EMAIL REVENUE TROJANDavid Olsen - Winning Group 12
  • THE MODEL 1) Use campaigns (giveaways) on Facebook to: 1) Increase your fan base 2) Drive eDM subscriber growth 2) Offer discounts via eDM 3) ? 4) Profit! Why isn’t everyone doing this??David Olsen - Winning Group 13
  • ADDING TRICKS TO THE PONYDavid Olsen - Winning Group 14
  • WORD OF MOUTH (MOUSE...) CAMPAIGNSDavid Olsen - Winning Group 15
  • CREATE SOCIAL REVIEW CONTENTDavid Olsen - Winning Group 16
  • ENCOURAGE SHARING Include “Retweet This!” Snippet in EmailDavid Olsen - Winning Group 17
  • QUESTIONS?David Olsen - Winning Group 18