Managing relationshipsin an online sociallyconnected world                    David Olsen - Winning Group                 ...
ABOUT.ME/DAVIDOLSENDavid Olsen - Winning Group                              2
David Olsen - Winning Group                              3
David Olsen - Winning Group                              4
Customers are reaching outDavid Olsen - Winning Group                                5
They are doing it IN STOREDavid Olsen - Winning Group                                6
They EXPECT a responseDavid Olsen - Winning Group                              7
They are TALKING about YOU             *Sensis Yellow Social Media Report 2012David Olsen - Winning Group                 ...
Don’t    Spam your customers    Delete legitimate comments    Just pay lip service to socialDavid Olsen - Winning Group...
NO.David Olsen - Winning Group                              10
Nielsen 2012 Australian Online                              Consumer ReportDavid Olsen - Winning Group                    ...
David Olsen - Winning Group                              12
Customers connect with their peersDavid Olsen - Winning Group                                        13
Track your key indicatorsDavid Olsen - Winning Group                               14
Listen and analyse topic trendsDavid Olsen - Winning Group                                     15
Listen and analyse topic trendsDavid Olsen - Winning Group                                     16
Be alert, but not alarmedDavid Olsen - Winning Group                               17
Encourage Sharing and Participation         Include “Retweet This!” Snippet in EmailDavid Olsen - Winning Group           ...
Encourage Sharing and Participation         Create opportunities to share interactions with your brandDavid Olsen - Winnin...
Create Social ContentDavid Olsen - Winning Group                                                      20
Practical Steps      1) Allocate enough resources      2) Integrate social with existing customer service channels      3)...
David Olsen - Winning Group                              22
Upcoming SlideShare
Loading in...5
×

ADMA Forum 2012 - Managing Relationships in an Online Socially Connected World

1,751

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,751
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ADMA Forum 2012 - Managing Relationships in an Online Socially Connected World

  1. 1. Managing relationshipsin an online sociallyconnected world David Olsen - Winning Group 1
  2. 2. ABOUT.ME/DAVIDOLSENDavid Olsen - Winning Group 2
  3. 3. David Olsen - Winning Group 3
  4. 4. David Olsen - Winning Group 4
  5. 5. Customers are reaching outDavid Olsen - Winning Group 5
  6. 6. They are doing it IN STOREDavid Olsen - Winning Group 6
  7. 7. They EXPECT a responseDavid Olsen - Winning Group 7
  8. 8. They are TALKING about YOU *Sensis Yellow Social Media Report 2012David Olsen - Winning Group 8
  9. 9. Don’t  Spam your customers  Delete legitimate comments  Just pay lip service to socialDavid Olsen - Winning Group 9
  10. 10. NO.David Olsen - Winning Group 10
  11. 11. Nielsen 2012 Australian Online Consumer ReportDavid Olsen - Winning Group 11
  12. 12. David Olsen - Winning Group 12
  13. 13. Customers connect with their peersDavid Olsen - Winning Group 13
  14. 14. Track your key indicatorsDavid Olsen - Winning Group 14
  15. 15. Listen and analyse topic trendsDavid Olsen - Winning Group 15
  16. 16. Listen and analyse topic trendsDavid Olsen - Winning Group 16
  17. 17. Be alert, but not alarmedDavid Olsen - Winning Group 17
  18. 18. Encourage Sharing and Participation Include “Retweet This!” Snippet in EmailDavid Olsen - Winning Group 18
  19. 19. Encourage Sharing and Participation Create opportunities to share interactions with your brandDavid Olsen - Winning Group 19
  20. 20. Create Social ContentDavid Olsen - Winning Group 20
  21. 21. Practical Steps 1) Allocate enough resources 2) Integrate social with existing customer service channels 3) ‘Be social’ 1) Monitor 2) Analyse 3) Engage 4) Report 4) FEED SOCIAL BACK INTO YOUR BUSINESSDavid Olsen - Winning Group 21
  22. 22. David Olsen - Winning Group 22
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×