Cc Ppt Streaming Media West Nov 18 2009

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ChinaCache streaming overview for Asia.

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Cc Ppt Streaming Media West Nov 18 2009

  1. 1. ChinaCache @ Streaming Media West Name: David Ng Title: Business Development Manager / North America Contact: [email_address] Date: 11/18/2009
  2. 2. Company Milestone Company Founded Sina.com.cn became the first customer Provide Live streaming service for CCTV Chinese news agency, netease, CCTV.com signed up ChinaCache CDN services ChinaCache provide full CDN services to Chinese government portal www.gov.cn 2008 Streaming for Beijng Olympic games 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Start CDN network deployment ChinaCache named “high tech” company by Beijing Government Provide online streaming services to Chinese users world wide 43 network nodes / Sept. 2003 Deployed first node in Taiwan Sept. 2007, 350 nodes over 80 cities in China, egress capacity reached 400Gbps
  3. 3. Network Coverage <ul><li>Over 350 network nodes covers 80 cities with total of 400G Egress bandwidth capacity </li></ul><ul><li>More than 12,000 servers deployed </li></ul><ul><li>Over 500T of storage capacity across the network </li></ul><ul><li>10G of private backbone connected eight super nodes in Beijing, Shanghai, Guangzhou etc </li></ul>
  4. 4. Global Expansion Los Angeles, San Jose, New York, Hong Kong and Taipei London, Frankfurt, Seoul, Singapore San Paulo, Tokyo and Sydney
  5. 5. EVENT 1 Linktone live streaming of MLB World Series in Korea <ul><li>FMS 3.5 </li></ul><ul><li>Origin: USA </li></ul><ul><li>2mb bitrate </li></ul><ul><li>500,000 thousand visitors (no promotion) </li></ul><ul><li>Avg 2Gbps in country Bandwidth per game </li></ul>
  6. 6. EVENT 2 Live Music Concert China Mobile's music portal 12530 Windows Media Multi Feed/Device Several 100 MB Provisioned for bursting
  7. 7. EVENT 3 2008 Beijing Olympics lessons learned China tier 1 cities ready for ‘prime time’ 100,000 concurrent users. Adobe Flash very prevalent. Best Practice Bitrate: 350-400kbps. Adaptive bitrate and higher encoding options are increasing
  8. 8. Google Music China and top 100 streaming music security Content can be restricted through DNS and IP filtering
  9. 9. Streaming into Asia considerations <ul><li>1) Does my origin have good connection/peering with Asia IDCs ? </li></ul><ul><li>2) Do I have local country specific business strategy to cover the varying bandwidth costs. China <= Japan <=Korea etc. </li></ul><ul><li>3) Is my content subject to local regulations </li></ul><ul><li>4) format? WM and FMS are most common used. Silverlight is also deployed. </li></ul><ul><li>5) Strong Country specific security. Will you require login, paid access only? </li></ul><ul><li>6) Can you get live support fluent in English? </li></ul><ul><li>7) VOD delivery? Can consider P2P assisted downloads to save costs. </li></ul><ul><li>8) Be wary of the one stop shop. Choose partners who have customers you can speak too. </li></ul>
  10. 10. Video Services with ChinaCache <ul><li>Services type </li></ul><ul><ul><li>Caching </li></ul></ul><ul><ul><li>Hosting </li></ul></ul><ul><ul><li>FMS, WM, Silverlight streaming </li></ul></ul><ul><ul><li>File Transfer (point to point connection) </li></ul></ul><ul><ul><li>NetStorage- online storage for video </li></ul></ul><ul><ul><li>Geolocation (DNS redirection) Level 3 ITM </li></ul></ul><ul><ul><li>P2SP (server assisted p2p delivery with client download) </li></ul></ul><ul><ul><li>Content Control ( DNS geo blocking and Streaming Server Layer security) </li></ul></ul><ul><ul><li>Reporting , logs and analytics (see top provinces in China etc) </li></ul></ul>
  11. 11. Thank you! Name: David Ng Email: [email_address] Phone: + 213-239-8878

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