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Make Money with YouTube

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Many people still do not know how they can make money with YouTube. My presentation presents a number of options and case studies of how YouTube (and other video sharing websites) can be used to …

Many people still do not know how they can make money with YouTube. My presentation presents a number of options and case studies of how YouTube (and other video sharing websites) can be used to generate revenue.

Check out my blog at http://www.whatiskaizen.com

Published in Business , Technology
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Transcript

  • 1. How to Make Money With YouTube
    • David Mullings
  • 2. Fun Facts
    • About 20% of YouTube videos are in the ‘Music’ category
    • Users from the USA watch the most videos. Japan is second.
  • 3. Why YouTube?
    • Largest video-sharing website
    • Generate qualified leads
    • Create relationships for a new era
    • Get invited to the consumer conversation - social
  • 4. Ways to use YouTube
  • 5. Using YouTube
    • Marketing - music video, customer testimonials, traditional ads, YouTube-only “ads”, user submitted content, etc.
    • Tutorials - build reputation and generate leads
    • Shows - educate/entertain viewers and translate into premium offering (DVD, tv channel, etc.)
    • Advertising - advertise to users
  • 6. Marketing
  • 7. Case Studies
  • 8. Case Studies
  • 9. Case Studies
    • Mariah Carey Fan Club Remix competition
    • Original song and video
    • The RealVibez Approach
    • Results?
  • 10. Results?
    • 45,000 views in 2 weeks
    • Placed 20th out of 1,200 entries
    • Secured direct link to Nick Cannon (He likes the remix)
    • Video picked up by RE TV locally
    • Song picked up by Zip, Fame, Hot 102
    • Cezar contacted numerous times for interviews
    • Lots of blog and forum exposure
  • 11. Tutorials
  • 12. Case Studies
  • 13. Shows
  • 14. Case Studies
  • 15. Advertising
  • 16. Advertising
    • Promoted videos
    • YouTube Advertisers Guide - www.youtube.com/t/advertising
    • Google AdWords Display Network
  • 17. Direct Revenue
  • 18. Direct Revenue
    • Partner program - advertising placed against videos
    • Rentals program
  • 19. Getting Views
  • 20. Web 1.0 Strategy “ Pull” Strategy users content ads
  • 21. Web 2.0 Strategy “ Push” Strategy content your website blogs
  • 22. Sam Chadha’s Rules Director of Marketing, Deodorants, Unilever Director of Marketing, Deodorants, Unilever
  • 23. The distribution strategy is just as important as the creative strategy
  • 24. Viral is an outcome, not something you build
  • 25. Forget about ‘cool’, ‘relevance’ is what matters
  • 26. Create engaging, relevant and quality content for users in your target demographic
  • 27. Should My Company/Client be on YouTube?
  • 28. Michael Linton, SVP & CMO, eBay “ You may not need to be everywhere if it does not fit your business model”
  • 29. Final Thought
  • 30.
    • "Whether it's over the air or on the Internet, it's about content, and online it's our strategy to reach people wherever they are and bring our content to them."
    • Leslie Moonves, President and CEO, CBS Corp.
  • 31. Questions? David Mullings 407.513.2801/876.351.4038 [email_address] www.kaizenadv.com facebook.com/davi d.mullings linkedin.com/in/davidmullings