Social Media and Entrepreneurship <ul><li>David Mullings </li></ul>
Business Ideas <ul><li>Random Media </li></ul><ul><ul><li>Caribbean Viacom with web as hub </li></ul></ul><ul><li>Kaizen I...
Early Lessons <ul><li>Don’t spend too much time on writing the business plan </li></ul><ul><li>Bottom-up forecasting vs To...
Mistakes <ul><li>Trusting people and not realizing they were only interested in money, no passion </li></ul><ul><li>Short-...
Building Social Authority <ul><li>Focus on creating conversations </li></ul><ul><li>Participate </li></ul><ul><li>Focused ...
Create engaging, relevant and quality content for users in your target demographic Sam Chadha Director of Marketing - deod...
Building An Audience <ul><li>All about marketing - use some of the P’s </li></ul><ul><ul><li>people </li></ul></ul><ul><ul...
Building An Audience <ul><li>Represent </li></ul><ul><li>Own </li></ul><ul><li>Participate </li></ul><ul><li>Engage </li><...
Building An Audience <ul><li>Be human </li></ul><ul><li>Be accessible </li></ul><ul><li>Be helpful </li></ul><ul><li>Be re...
Building An Audience Treat others as you would want to be treated by an entrepreneur
Marketing To An Audience <ul><li>Learn from the best brands </li></ul><ul><li>Focus on building both your personal brand a...
Grand Scheme <ul><li>Social media is all about conversations that can be leveraged </li></ul><ul><li>Kaizen helps to make ...
Future? <ul><li>Before we started Kaizen I negotiated a sale in the future with an existing agency in Jamaica </li></ul><u...
Vision When I was 15, wrote down a 15-year plan broken into blocks of 5 years and at the end I would be a positive role mo...
Vision Caribbean version of...
Drive My drive comes from wanting to inspire others, especially from developing countries
Advice <ul><li>Find a few mentors </li></ul><ul><li>Read books about entrepreneurs and businesses </li></ul><ul><li>Read c...
Find Me Blog -  www.whatiskaizen.com http://bit.ly/efactordavidm
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EFactor.com - Social media for entrepreneurs

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EFactor.com - Social media for entrepreneurs

  1. 1. Social Media and Entrepreneurship <ul><li>David Mullings </li></ul>
  2. 2. Business Ideas <ul><li>Random Media </li></ul><ul><ul><li>Caribbean Viacom with web as hub </li></ul></ul><ul><li>Kaizen Interactive </li></ul><ul><ul><li>Digital marketing agency targeting Caribbean </li></ul></ul>
  3. 3. Early Lessons <ul><li>Don’t spend too much time on writing the business plan </li></ul><ul><li>Bottom-up forecasting vs Top-down </li></ul><ul><li>Investors care about IRR - Internal Rate of Return </li></ul><ul><li>Bootstrapping forces you to understand more </li></ul>
  4. 4. Mistakes <ul><li>Trusting people and not realizing they were only interested in money, no passion </li></ul><ul><li>Short-term mentality of some people </li></ul><ul><li>Completely underestimating potential advertisers </li></ul><ul><li>Believing naysayers a few times </li></ul>
  5. 5. Building Social Authority <ul><li>Focus on creating conversations </li></ul><ul><li>Participate </li></ul><ul><li>Focused on building positive opinion of my personal brand, not just awareness </li></ul><ul><li>Relevance matters </li></ul>
  6. 6. Create engaging, relevant and quality content for users in your target demographic Sam Chadha Director of Marketing - deodorants Unilever Building Social Authority
  7. 7. Building An Audience <ul><li>All about marketing - use some of the P’s </li></ul><ul><ul><li>people </li></ul></ul><ul><ul><li>place </li></ul></ul><ul><ul><li>promotion </li></ul></ul><ul><ul><li>price </li></ul></ul>
  8. 8. Building An Audience <ul><li>Represent </li></ul><ul><li>Own </li></ul><ul><li>Participate </li></ul><ul><li>Engage </li></ul>R.O.P.E. Model
  9. 9. Building An Audience <ul><li>Be human </li></ul><ul><li>Be accessible </li></ul><ul><li>Be helpful </li></ul><ul><li>Be respectful </li></ul>
  10. 10. Building An Audience Treat others as you would want to be treated by an entrepreneur
  11. 11. Marketing To An Audience <ul><li>Learn from the best brands </li></ul><ul><li>Focus on building both your personal brand and your company’s brand </li></ul><ul><li>Position yourself as a thought leader </li></ul>
  12. 12. Grand Scheme <ul><li>Social media is all about conversations that can be leveraged </li></ul><ul><li>Kaizen helps to make more countries in the Caribbean aware of social media uses </li></ul><ul><li>Random Media leverages social media to connect with customers </li></ul>
  13. 13. Future? <ul><li>Before we started Kaizen I negotiated a sale in the future with an existing agency in Jamaica </li></ul><ul><li>Random Media will be acquired by a larger entity and continue to grow </li></ul>
  14. 14. Vision When I was 15, wrote down a 15-year plan broken into blocks of 5 years and at the end I would be a positive role model for young people and help to finance startups
  15. 15. Vision Caribbean version of...
  16. 16. Drive My drive comes from wanting to inspire others, especially from developing countries
  17. 17. Advice <ul><li>Find a few mentors </li></ul><ul><li>Read books about entrepreneurs and businesses </li></ul><ul><li>Read case studies of failures </li></ul><ul><li>Ignore the naysayers </li></ul><ul><li>Have a purpose greater than making money </li></ul><ul><li>Keep friends who are real </li></ul>
  18. 18. Find Me Blog - www.whatiskaizen.com http://bit.ly/efactordavidm
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