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EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
EFactor.com - Social media for entrepreneurs
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EFactor.com - Social media for entrepreneurs

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Transcript

  • 1. Social Media and Entrepreneurship
    • David Mullings
  • 2. Business Ideas
    • Random Media
      • Caribbean Viacom with web as hub
    • Kaizen Interactive
      • Digital marketing agency targeting Caribbean
  • 3. Early Lessons
    • Don’t spend too much time on writing the business plan
    • Bottom-up forecasting vs Top-down
    • Investors care about IRR - Internal Rate of Return
    • Bootstrapping forces you to understand more
  • 4. Mistakes
    • Trusting people and not realizing they were only interested in money, no passion
    • Short-term mentality of some people
    • Completely underestimating potential advertisers
    • Believing naysayers a few times
  • 5. Building Social Authority
    • Focus on creating conversations
    • Participate
    • Focused on building positive opinion of my personal brand, not just awareness
    • Relevance matters
  • 6. Create engaging, relevant and quality content for users in your target demographic Sam Chadha Director of Marketing - deodorants Unilever Building Social Authority
  • 7. Building An Audience
    • All about marketing - use some of the P’s
      • people
      • place
      • promotion
      • price
  • 8. Building An Audience
    • Represent
    • Own
    • Participate
    • Engage
    R.O.P.E. Model
  • 9. Building An Audience
    • Be human
    • Be accessible
    • Be helpful
    • Be respectful
  • 10. Building An Audience Treat others as you would want to be treated by an entrepreneur
  • 11. Marketing To An Audience
    • Learn from the best brands
    • Focus on building both your personal brand and your company’s brand
    • Position yourself as a thought leader
  • 12. Grand Scheme
    • Social media is all about conversations that can be leveraged
    • Kaizen helps to make more countries in the Caribbean aware of social media uses
    • Random Media leverages social media to connect with customers
  • 13. Future?
    • Before we started Kaizen I negotiated a sale in the future with an existing agency in Jamaica
    • Random Media will be acquired by a larger entity and continue to grow
  • 14. Vision When I was 15, wrote down a 15-year plan broken into blocks of 5 years and at the end I would be a positive role model for young people and help to finance startups
  • 15. Vision Caribbean version of...
  • 16. Drive My drive comes from wanting to inspire others, especially from developing countries
  • 17. Advice
    • Find a few mentors
    • Read books about entrepreneurs and businesses
    • Read case studies of failures
    • Ignore the naysayers
    • Have a purpose greater than making money
    • Keep friends who are real
  • 18. Find Me Blog - www.whatiskaizen.com http://bit.ly/efactordavidm

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