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Print Service Providers - Centripetal MarketingPresentation Transcript
A Major Revenue Opportunity ForPrint Service ProvidersOffering: Integrated Marketing Management“As a Service”
2Major Marketing TrendsProliferation of NewEngagement ChannelsIncreasing CustomerPowerImproving MarketingPerformance &Accountability Evolution of channels and technologies Improving cross-channel customer interactions Delivering exceptional “real-time” experiences More informed customers Expectations for relevancy and personalization Increasing control and influence over peers Increasing accountability for performance Doing more with less Linking activities to achieving business objectivesCHANNELSCUSTOMERSPERFORMANCESource- 2012 IBM National CMO StudyWhat are CMO’s & Marketers Wants and Needs?
2013E2007 20082009 2010 2011 2012E20061.8billionmobile devicesby 20142014ETabletsSmartphonesLaptopsDesktopMobile RevolutionSource - Gartner Research, Smartphone, Tablet, and PC Forecast - December 2011Next Generation Mobile Devices are Changing How We Access the Web and Print willbe an Important Portal3
4Media Digitalization is HUGE$76B65%+GrowthGrowthAn Opportunity that can be achieved through Print Media
6360 Degree View of CustomerPrint is the Trigger Spoke in the Hub of Integrated Marketing Mgt.
How does Integrated Marketing Management (IMM) work?IMM helps you get the most out of your marketing efforts by maintaining all content across yourorganization. Then IMM uses advanced database technologies to continuously deliver the right messages tocustomers. Here are the major elements of Integrated Marketing Management………Campaign Mgt. &Digital MarketingMarketingAnalyticsMarketingOperationsMarketingOperationsCustomerEngagementReal-timeInteractionsCustomersCustomers9
Review andRevise PlanFinance andPlanningCampaignPlanningCreateContentApproveContentProduceContentGain 100%, real-time visibility intothe companies marketing spendMedia, DigitalContent andCollateral(see next slide)Marketing OperationsReduce turnaround time forreviews by 50%Marketing OperationsMarketing Operations gives your marketing teams the tools to automate the finance, planning andcreation of timely, relevant campaigns for their customers and prospects.10
Media, Digital Content and CollateralCustomer DataWarehouseAnalyticsEmailDeliverabilityReal-timeDecisioningDialogueSegmentationData MiningCampaign Execution43% US retail salesinfluenced by the webCampaign Management & Digital MarketingReach customers using online and offline channels that are most convenient for them, includingsocial networks, web and email.11
Achieve 40-75%response ratesInbound marketingattains 10x higherconversion ratesthan outboundmarketingMobile/SMSWeb, Socialand EmailBroadcastMediaLive EventCallCenterRetailCustomersEngage with your customers using the right message at the right time, buildingrelationships by creating the best possible experience.Real-timeinteractionsCustomer EngagementReal-timeinteractions12
Confirmed first year ROI > 700%Reconcile and Optimize CustomerEngagement SpendingMarketing AnalyticsMaintain a broader view into how and where your marketing budget is beingutilized. IMM delivers the ability to adjust activities in-flight if necessary.Measuring Campaign Performance via Analytics13
Why an Integrated Marketing Management (IMM) approach?The closed-loop framework of IMM provides improved manageability, better accountability andhigher ROMI.MarketingOperationsCustomers3MarketingAnalytics4Review andRevise PlanFinanceand PlanningCampaignPlanningCreateContentApproveContentProduceContentMarketing Operations1CampaignManagement &Digital Marketing2Media, Digital Content and CollateralCallCenterLive EventBroadcastMediaWeb, Socialand EmailMobile/SMSReconcile andOptimize SpendingCustomerEngagementCustomerData WarehouseData MiningAnalyticsSegmentationDialogueEmailDeliverabilityReal-timeDecisioningReal-timeInteractionsRetail14
Yes, your Account Team can understand how to sell this solution#1 Cloud platform for employee socialapps (IDC)Automate and extend your businessProven with 100,000+ customers400% productivity improvement108% ROIhttp://www.ustream.tv/recorded/21122644Guided Selling App for Your Sales TeamExtendStart demo at 50:10
18SummaryWhy should Print Service Providers Partner to Provide Services• Print Service Providers are natural channels for enablingIntegrated Marketing Management• Print Service Providers need to protect and build upon theirexisting client investment• Centripetal Media is built to allow Print Service Providers toimprove their revenue and margin by offering IntegratedMarketing Management to their clients
19Your Customers are already exploringalternatives, why not become their solution to digitalmarketing?Contact:Centripetal MediaDavid Motheral Jr. CEOdavid.email@example.comPlease Take the Next Step