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Dn capabilities web

  1. 1. Dave Nichols Experiential Marketing & Branding Professional
  2. 2. Capabilities <ul><li>Experiential Marketing Long-Range Planning </li></ul><ul><li>Non-Traditional Marketing Strategies Copywriting </li></ul><ul><li>Budget Preparation & Management Brand Development </li></ul><ul><li>Profit & Loss Accountability Vendor/Team Mgmt. </li></ul><ul><li>Account Management Proposal Development & </li></ul><ul><li>Creative Development Presentation </li></ul><ul><li>Consumer Promotional Campaigns Contract Negotiations </li></ul><ul><li>Corporate Events Private & Public Events Mgmt. </li></ul><ul><li>Mobile Marketing Guest Speakers/Entertainment/Talent </li></ul><ul><li>Video & Film Production Mgmt. </li></ul><ul><li>Production Management Interactive & Digital Design Mgmt. </li></ul><ul><li>Consumer Packaged Goods </li></ul><ul><li>Retail Marketing </li></ul>
  3. 3. <ul><li>25 th Anniversary Celebration </li></ul><ul><li>Year-long campaign celebrating The Home Depot’s 25 th Anniversary </li></ul><ul><li>Welcome Reception for 6000 associates and spouses </li></ul><ul><li>Business Sessions utilizing wide-screen HDTV video elements </li></ul><ul><li>Final Night Celebration including seated dinner for 6000 & concert featuring headliner talent </li></ul>
  4. 4. <ul><li>25th Anniversary Celebration </li></ul>
  5. 5. <ul><li>25th Anniversary Celebration </li></ul>
  6. 6. Examples of other shows Produced
  7. 7. Examples of other shows Produced
  8. 8. Mobile Marketing - Publix Super Markets, Inc. Publix Premium Certified Beef Tailgate Tour We created an experiential “tailgating” campaign that complemented the upcoming ad campaign for Publix’ new line of certified beef. <ul><li>Toured the Southeast stopping at 10 top markets during NFL and college games </li></ul><ul><li>Live cast toured with the experience engaging the crowd through interactive games, live product sampling and giveaway’s. </li></ul>
  9. 9. Mobile Marketing - Publix Super Markets, Inc. Publix Premium Certified Beef Tailgate Tour
  10. 10. Mobile Marketing - The Home Depot The Home Depot Experience <ul><li>Traveled to 26 NASCAR races </li></ul><ul><li>Direct to consumer marketing campaign that showcased product and services found </li></ul><ul><li>in a Home Depot store </li></ul><ul><li>Developed over 30 different live presentations that featured do-it-yourself demonstrations, interactive games and contests that our live touring cast staged during each event </li></ul>
  11. 11. Mobile Marketing - The Home Depot The Home Depot Experience
  12. 12. Video Production Directing, writing copy, interviewing, you name it, I’ve probably done it. I love video, it’s one of my favorite things to work on. I love seeing it’s evolution from the scripting concept through the post production stage and then in to a final finished piece.
  13. 13. Set Design Management <ul><li>From Render…. </li></ul>To Reality
  14. 14. About Me <ul><li>Dave brings to your project a level of excitement, talent and professionalism rare in the industry today.  Dave will coordinate the day-to-day operation of the production team and carefully monitor the development of each </li></ul><ul><li>creative element. He will work closely with the team to ensure the flawless execution of each stage of your project.  </li></ul><ul><li>Dave has an impressive background and a “nothing is impossible” attitude that his clients appreciate. It’s his professionalism and attention to detail that his clients look for time and time again when assembling a team. His background includes production experience with a variety of projects such as corporate meetings and events, video & film, live entertainment, mobile marketing tours, themed events and multi-city events. </li></ul><ul><li>Dave earned a Bachelor of Science degree in communications with an emphasis on broadcasting from Georgia Southern University.  In his thirteen years in the Experiential Marketing industry, Dave has worked on projects for such clients as AirTran Airways, Amgen Biotechnical, Aramark, BellSouth, Carraba’s Italian Grill, Checkers Quick Service Restaurants, Covidien (formerly US Surgical), Eli Lilly and Company, Ethicon Endo-Surgery, Hatteras Yachts, Hyundai Motor Manufacturing, International Truck and Engine Corporation, Johnson and Johnson, M&M Mars, Publix Super Markets, Solvay Advanced Polymers, Sony Computer Entertainment , Srixon Golf Equipment, The Coca-Cola Company , The Home Depot, The Hands On Network , Vistakon (makers of ACUVUE ® brand contact lenses), Jack in the Box </li></ul>
  15. 15. Dave Nichols Experiential Marketing & Branding Professional 404-931-1021 [email_address]