the world is changing
CHANGE THE WAY PEOPLE SEE GAMING & ENTERTAINMENT
CAPTURE A BROADER CASUAL GAMING AUDIENCE
WITHOUT LOSING OUR CORE
advertiser ?
Impact: Advertising on Xbox LIVE has great results             Over 20 campaigns were studied                             ...
2011 Beetle / Volkswagen - USA                            Going beyond the TV copy                                       ...
Thank you for your time    David Merzel    Country Manager    Retail Sales Marketing    Microsoft BeLux    Blog : davidmer...
The Entertainment Story
The Entertainment Story
The Entertainment Story
The Entertainment Story
The Entertainment Story
The Entertainment Story
The Entertainment Story
The Entertainment Story
The Entertainment Story
The Entertainment Story
The Entertainment Story
The Entertainment Story
The Entertainment Story
The Entertainment Story
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The Entertainment Story

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What the future of gaming & entertainment

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The Entertainment Story

  1. 1. the world is changing
  2. 2. CHANGE THE WAY PEOPLE SEE GAMING & ENTERTAINMENT
  3. 3. CAPTURE A BROADER CASUAL GAMING AUDIENCE
  4. 4. WITHOUT LOSING OUR CORE
  5. 5. advertiser ?
  6. 6. Impact: Advertising on Xbox LIVE has great results Over 20 campaigns were studied 1 18 18
  7. 7. 2011 Beetle / Volkswagen - USA  Going beyond the TV copy 19
  8. 8. Thank you for your time David Merzel Country Manager Retail Sales Marketing Microsoft BeLux Blog : davidmerzel.wordpress.com Twitter : @davidmerzel

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