David Merzel, Microsoft <br />Country Manager Retail Sales Marketing<br />Microsoft Belux<br />
Welcome to the New Consumer Era !<br />Personalized<br />Anywhere, Anytime<br />Internet Era<br />(2000)<br />Consumer Era...
Welcome to the New Consumer Era !<br />Personalized<br />Anywhere, Anytime<br />Informed Choice<br />Connected<br />
Welcome to the New Consumer Era !<br />Personalized<br />Anywhere, Anytime<br />Internet Era<br />(2000)<br />Consumer Era...
1990								     2005<br />Gaming is more than<br />HARD CORE GAMING<br />
CHANGE THE WAY PEOPLE SEE <br />GAMING & ENTERTAINMENT<br />1990								     2005<br />
CHANGE THE WAY PEOPLE SEE <br />GAMING & ENTERTAINMENT<br />1990								     2005<br />
CHANGE THE WAY PEOPLE SEE <br />GAMING & ENTERTAINMENT<br />1990								     2005<br />
What was the Marketing Objectives ? <br />
What’s KINECT ? <br />Launch : 11 Nov 2010<br />Games<br />Interface/Entertainment<br />Recognizes: Movements, voices, fac...
What’s KINECT ? <br />
14<br />What’s KINECT ? <br />
15<br />What’s KINECT ? <br />
Kinect : Marketing Tactics<br />Influencers<br />Awareness<br />Trial<br />Engagement<br />High-engaged<br />Masses<br />
Kinect : Marketing Tactics<br />Awareness<br />Trial<br />Engagement<br />
Kinect Loft, The Big Idea for Kinect.  <br />Awareness<br />Trial<br />Engagement<br />
Kinect Loft, The Big Idea for Kinect.  <br />Awareness<br />Trial<br />Engagement<br />
The Kinect Loft Concept<br />Kinect Loft <br />Art Deco Hotel<br />Sept-Nov 2010<br />Living room experience Kinect<br />1...
Kinect Loft, The Big Idea for Kinect.  <br />Awareness<br />Trial<br />Engagement<br />
Kinect Loft, The Big Idea for Kinect.  <br />Awareness<br />Trial<br />Engagement<br />
Kinect Loft, The Big Idea for Kinect.  <br />Awareness<br />Trial<br />Engagement<br />
Kinect Loft, The Big Idea for Kinect.  <br />Awareness<br />Trial<br />Engagement<br />
Kinect Loft, The Big Idea for Kinect.  <br />
Kinect Loft, The Big Idea for Kinect.  <br />
Kinect Loft, The Big Idea for Kinect.  <br />
Kinect Loft, The Big Idea for Kinect.  <br />
Kinect Loft, The Big Idea for Kinect.  <br />
Kinect Loft, The Big Idea for Kinect.  <br />
Kinect Loft, The Big Idea for Kinect.  <br />
Kinect Loft, The Big Idea for Kinect.  <br />
Kinect Loft, The Big Idea for Kinect.  <br />
The Experience in the LOFT<br />2<br />1<br />Trial, Trial, Trial<br />3<br />Keep it simple, social, and FUN<br />3<br />...
Retail: In May week 19/20, we will have national momentum in Belgium with Kinect as incentive<br /><ul><li> Nationale intr...
Improve Society.  <br />
42<br />Improve Society.  <br />
43<br />Improve Society.  <br />
4 months since launch<br />OUR BIGGEST YEAR <br />EVER<br />
Kinect Loft, The Big Idea for Kinect.  <br />Awareness<br />Trial<br />Engagement<br />
Kinect Loft, The Big Idea for Kinect.  <br />For PressCoverage<br />
Innovative & CreativeApproach<br />
David Merzel<br />Thank YOU !<br />
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  • http://davidmerzel.wordpress.com/category/interview-press-coverage/
  • 1. Je suis country manager pour la division Retail: tous les produits vendus au consommateur dans le Retail : Console de jeux Xbox, Office, Windows.2. Je suis un homme comblé aujourd’hui : Une super femme, Des jumeaux plein d’energiePassioné du marketing, du social media, des nouvelle techlogies et de leadershipPassioné d’art martiaux (je suis ceinture noir mais ne vous inquiétez pas  Super Job : Ayant travaillé plus de 10 ans chez UL et étant maintenant chez MST depuis 4 ans.3. J’adore partager ma passion pour le marketing / social media / sur mon BLOG4. Je cherche aussi à aider à faire avancer la société mais j’y reviens.
  • Are you a WHITE belt or BLACK belt Marketer ?

    1. 1. David Merzel, Microsoft <br />Country Manager Retail Sales Marketing<br />Microsoft Belux<br />
    2. 2.
    3. 3. Welcome to the New Consumer Era !<br />Personalized<br />Anywhere, Anytime<br />Internet Era<br />(2000)<br />Consumer Era<br />(Today+)<br />PC Era<br />(1995)<br />Pre-PC Era<br />(1980)<br />Informed Choice<br />Connected<br />
    4. 4. Welcome to the New Consumer Era !<br />Personalized<br />Anywhere, Anytime<br />Informed Choice<br />Connected<br />
    5. 5. Welcome to the New Consumer Era !<br />Personalized<br />Anywhere, Anytime<br />Internet Era<br />(2000)<br />Consumer Era<br />(Today+)<br />PC Era<br />(1995)<br />Pre-PC Era<br />(1980)<br />Informed Choice<br />Connected<br />
    6. 6.
    7. 7. 1990 2005<br />Gaming is more than<br />HARD CORE GAMING<br />
    8. 8. CHANGE THE WAY PEOPLE SEE <br />GAMING & ENTERTAINMENT<br />1990 2005<br />
    9. 9. CHANGE THE WAY PEOPLE SEE <br />GAMING & ENTERTAINMENT<br />1990 2005<br />
    10. 10. CHANGE THE WAY PEOPLE SEE <br />GAMING & ENTERTAINMENT<br />1990 2005<br />
    11. 11. What was the Marketing Objectives ? <br />
    12. 12. What’s KINECT ? <br />Launch : 11 Nov 2010<br />Games<br />Interface/Entertainment<br />Recognizes: Movements, voices, facial expressions<br />Communication<br />
    13. 13. What’s KINECT ? <br />
    14. 14. 14<br />What’s KINECT ? <br />
    15. 15. 15<br />What’s KINECT ? <br />
    16. 16.
    17. 17.
    18. 18. Kinect : Marketing Tactics<br />Influencers<br />Awareness<br />Trial<br />Engagement<br />High-engaged<br />Masses<br />
    19. 19. Kinect : Marketing Tactics<br />Awareness<br />Trial<br />Engagement<br />
    20. 20. Kinect Loft, The Big Idea for Kinect. <br />Awareness<br />Trial<br />Engagement<br />
    21. 21. Kinect Loft, The Big Idea for Kinect. <br />Awareness<br />Trial<br />Engagement<br />
    22. 22. The Kinect Loft Concept<br />Kinect Loft <br />Art Deco Hotel<br />Sept-Nov 2010<br />Living room experience Kinect<br />1-1 approach<br />Celebs<br /> Media<br /> Partners<br /> Retailers<br /> Stakeholders<br /> Consumers (via media competition)<br />
    23. 23. Kinect Loft, The Big Idea for Kinect. <br />Awareness<br />Trial<br />Engagement<br />
    24. 24. Kinect Loft, The Big Idea for Kinect. <br />Awareness<br />Trial<br />Engagement<br />
    25. 25. Kinect Loft, The Big Idea for Kinect. <br />Awareness<br />Trial<br />Engagement<br />
    26. 26. Kinect Loft, The Big Idea for Kinect. <br />Awareness<br />Trial<br />Engagement<br />
    27. 27. Kinect Loft, The Big Idea for Kinect. <br />
    28. 28. Kinect Loft, The Big Idea for Kinect. <br />
    29. 29. Kinect Loft, The Big Idea for Kinect. <br />
    30. 30. Kinect Loft, The Big Idea for Kinect. <br />
    31. 31. Kinect Loft, The Big Idea for Kinect. <br />
    32. 32. Kinect Loft, The Big Idea for Kinect. <br />
    33. 33. Kinect Loft, The Big Idea for Kinect. <br />
    34. 34. Kinect Loft, The Big Idea for Kinect. <br />
    35. 35. Kinect Loft, The Big Idea for Kinect. <br />
    36. 36. The Experience in the LOFT<br />2<br />1<br />Trial, Trial, Trial<br />3<br />Keep it simple, social, and FUN<br />3<br />4<br />Make it visual, make it viral <br />Engagement & Enchantment<br />Memorable Experience<br />
    37. 37. Retail: In May week 19/20, we will have national momentum in Belgium with Kinect as incentive<br /><ul><li> Nationale introductie campagne in Belgie. - Big Bang at shop floor in ca. 700 grotere winkels via Displays, Totems, Info Points, ... - Actie ondersteund via TV tag-on (ca. 250 GRP‘s) en online bannering. - Tik unieke wincode van de can in op www.rexona.be en kijk of u één van de X Kinects heeft gewonnen. </li></ul>Mara<br />Improve, shorten content with support from Hans<br />Activatie ondersteund met TV tag-on, website, Yunomi<br />
    38. 38.
    39. 39.
    40. 40.
    41. 41. Improve Society. <br />
    42. 42. 42<br />Improve Society. <br />
    43. 43. 43<br />Improve Society. <br />
    44. 44.
    45. 45. 4 months since launch<br />OUR BIGGEST YEAR <br />EVER<br />
    46. 46. Kinect Loft, The Big Idea for Kinect. <br />Awareness<br />Trial<br />Engagement<br />
    47. 47. Kinect Loft, The Big Idea for Kinect. <br />For PressCoverage<br />
    48. 48. Innovative & CreativeApproach<br />
    49. 49. David Merzel<br />Thank YOU !<br />

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