0
PART 1PART 1
Improving Your Web Presence on Google:
SEO, PPC and Google Places
David McBee, Internet Marketing Educator
ww...
David McBeeDavid McBee
2
•Verizon SuperPages
•Dex Yellow Pages and DexKnows
•Internet Training Manager
•Certified Google P...
AgendaAgenda
• Why your business has to be online
• Rental Search Trends
• SEO: Search Engine Optimization
• Sponsored Ads...
• 8 in 10 Adults are online. 87% use Search Engines every day.
Pew Internet & American Life Project, December 2010
• Your ...
Why Your Business Has to be OnlineWhy Your Business Has to be Online
Monthly Average Hours Spent Online per U.S. Visitor i...
What About Yellow Pages?What About Yellow Pages?
Source: enlocalonlinesolutions.com 6
Local Media Search TrendsLocal Media Search Trends
Specifically: Rental StoresSpecifically: Rental Stores
The way users fi...
Google Traffic EstimatorGoogle Traffic Estimator
December 2011
• Rental Equipment: 673,000 searches every month
• Equipmen...
Geography of a SERPGeography of a SERP
SponsoredSponsored
9
Getting into the OrganicGetting into the Organic
SponsoredSponsored
10
What is SEO?What is SEO?
Search Engine Optimization
The act of improving a
website's search engine
compatibility by more
e...
There areThere are how manyhow many ranking factors?ranking factors?
12
Include lots of Relevant Text.
Keyword Density
determines how often
a keyword is repeated
on a page. Keep
keyword density ...
Include lots of Relevant Text.
14
Title Tags and Meta DescriptionsTitle Tags and Meta Descriptions
15
Fresh ContentFresh Content
23% of most small
business websites
haven’t been
updated in 4 years.
16
Create an XML SitemapCreate an XML Sitemap
Sitemaps are an easy way for webmasters to inform search engines about
pages on...
DonDon’t Use too much Flash’t Use too much Flash
18
DonDon’t Use Black Hat Tactics’t Use Black Hat Tactics
• Include Hidden Text (Like This)
• Repeat keywords too often
• Dup...
Offsite SEOOffsite SEO
Google considers links
from other sites like
“votes”. Quantity of links
as well as quality of links...
Links and their Impact on RankingLinks and their Impact on Ranking
21
How to Acquire LinksHow to Acquire Links
• “Promote” your website through article
submission, press releases and social
me...
Authoritative sites carry more weight.Authoritative sites carry more weight.
Check your backlinks: http://www.opensiteexpl...
Getting into the Sponsored AdsGetting into the Sponsored Ads
SponsoredSponsored
24
Sponsored Links/Pay-Per-ClickSponsored Links/Pay-Per-Click
Advertisers select the terms or phrases (known
as keywords) tha...
What do keywords cost?What do keywords cost?
Google Traffic Estimator https://adwords.google.com/select/KeywordToolExterna...
What do keywords cost?What do keywords cost?
Google Traffic Estimator https://adwords.google.com/select/KeywordToolExterna...
Ad Group 1: Dentist
Dentist
Dentists
Dentistry
Dentist Office
Dentist Offices
Ad Group 2: General Dentistry
General Dentis...
The Quality Score AlgorithmThe Quality Score Algorithm
Keyword
Ad Copy
+ Landing Page
Quality Score
29
Keyword Targeting VS GEO-TargetingKeyword Targeting VS GEO-Targeting
Nationwide targeting
using geography as a
keyword.
L...
LetLet’s Conduct a Search’s Conduct a Search
Congratulations, you’ve just accepted a new job in Seattle!
Now, you have to ...
Introducing theIntroducing the “Long Tail”“Long Tail”
$10 $3 $.57
Real Estate Seattle Real Estate Affordable Quality Homes...
TheThe “Long Tail” of Rental“Long Tail” of Rental
33
Why the Paid Section?Why the Paid Section?
34
Why the Paid Section?Why the Paid Section?
It has been estimated that 85% of Google searches are
entertainment & research ...
Organic VS. PPCOrganic VS. PPC
“Last year [2008] we made over 450 improvements to the algorithm.”
Udi Manber, Google’s Pre...
Example of Advanced SEM trackingExample of Advanced SEM tracking
• Keyword Summary
37
Example of Advanced SEM trackingExample of Advanced SEM tracking
• Recorded Calls Summary
• Search Engine Ranking Summary
...
Getting into the Maps/PlacesGetting into the Maps/Places
SponsoredSponsored
39
Getting into the Maps/PlacesGetting into the Maps/Places
40
Google MapsGoogle Maps
www.maps.google.com
• Business
Description
• Address
• Phone
• Web Address
• Hours
• Email
• Photos...
Google MapsGoogle Maps
www.maps.google.com
• Business
Description
• Address
• Phone
• Web Address
• Hours
• Email
• Photos...
Do It Yourself – Get EducatedDo It Yourself – Get Educated
• Google Learning Center
• Blogs & RSS Feeds
• Podcasts
• Books...
OutsourceOutsource
• No long term commitments
• Tracking and analysis
• Access to campaign manager
• Pay attention to ROI
...
Take actionTake action
• Improve your Google Places/Maps listing.
• Start learning. Subscribe to RSS feeds,
Blogs, Tweeter...
Take actionTake action
• Use SEO strategies to optimize your site and
start building back links.
• Begin a small pay-per-c...
Take actionTake action
• Aggressively pursue SEO, SEM or both
based on results.
• Start blogging.
• Grow relationships wit...
48
Part 2Part 2
Your Online Reputation
Using Social Media Effectively and Web 2.0
David McBee, Internet Marketing Educator...
AgendaAgenda
• Why your business has to be online
• What is Social Media and Web 2.0?
• To Blog or Not to Blog
• The Value...
Social Media / Web 2.0Social Media / Web 2.0
By leaving “online footprints” you will create opportunities
for your custome...
What is Web 2.0?What is Web 2.0?
"Web 2.0" refers to the second
generation of web development and
web design that facilita...
Benefits of Social NetworkingBenefits of Social Networking
• It’s FAST. Most sites can be updated immediately 24/7.
Commun...
To blog or not to blogTo blog or not to blog
• Best way to establish
yourself as an expert in
your field.
• Sharing inform...
Value of VideoValue of Video
Video allows your
customers to look at
images of your
products, services or
team while hearin...
Create a YouTube ChannelCreate a YouTube Channel
YouTube is the second largest online search engine.
55
Yelp: The Ultimate REVIEW SiteYelp: The Ultimate REVIEW Site
56
Rental HQRental HQ
57
Rental HQRental HQ
58
Get Linked InGet Linked In
• Connect with professionals
• Personal recommendations
• Opportunities
• (Are people looking f...
FacebookFacebook
• Connect with your
customers
• Receive
recommendations
and praise
• Opportunities for
specials and
annou...
FacebookFacebook
• 50 percent of active Facebook users log on to the site in any given
day
• People spend more than 700 bi...
FacebookFacebook
• 50 percent of active Facebook users log on to
the site in any given day.
• People spend more than 700 b...
FacebookFacebook
63
FacebookFacebook
64
TwitterTwitter
Simple  Brief  Connect  Stay Top of Mind
65
If Twitter were 100 UsersIf Twitter were 100 Users
Source: David McCandles InformationIsBeautiful.net Data: sysomos.com/in...
Twitter . . . Value?Twitter . . . Value?
67
Twitter . . . Value?Twitter . . . Value?
68
Google+Google+
69
Google+ is changing so rapidly at this point,
I’ll update the slides closer to the show.
Google+Google+
70
Two Good Reasons to use Google+
1)Google integrates Google+ results into
universal search. That means th...
Monitor Social MediaMonitor Social Media
• twitter.com/search
• youropenbook.org
• bing.com/social
• spy.appspot.com
71
Google AlertsGoogle Alerts
72
http://www.google.com/alerts
Google AlertsGoogle Alerts
73
http://www.google.com/alerts
Search EngineSearch Engine
Online ReputationOnline Reputation
ManagementManagement
Pay attention to what your clients see
...
Social Apps are Mobile tooSocial Apps are Mobile too
People who use Facebook on their
mobile devices are twice as active
o...
Do It Yourself – Get EducatedDo It Yourself – Get Educated
• Follow Social Media
Leaders on Twitter
• Blogs & RSS Feeds
• ...
OutsourceOutsource
• Blogging?
• Facebook?
• Twitter?
• Google+?
Would you hire someone to
attend networking events
on you...
Take actionTake action
• Get on LinkedIn, Facebook, Yelp, Google+
and Twitter.
• Start learning. Subscribe to RSS feeds,
B...
Take actionTake action
• Start Blogging!
• Start sharing. Use your new social presence
to provide valuable content to your...
Take actionTake action
• Monitor Social Media channels.
• Add video to your online presence.
YouTube?
• Grow relationships...
QuestionsQuestions
81
LetLet’s Keep in Touch’s Keep in Touch
DavidMcBee.com
davidmcbee.com
david@davidmcbee.com
@davidmcbee
facebook.com/davidkn...
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Transcript of "Improving your online presence search, ppc and social"

  1. 1. PART 1PART 1 Improving Your Web Presence on Google: SEO, PPC and Google Places David McBee, Internet Marketing Educator www.DavidMcBee.com 1
  2. 2. David McBeeDavid McBee 2 •Verizon SuperPages •Dex Yellow Pages and DexKnows •Internet Training Manager •Certified Google Professional •LocalEdge, A Hearst Company •MediaWhiz, Inc. •Simpli.fi Director of Training •DavidMcBee.com
  3. 3. AgendaAgenda • Why your business has to be online • Rental Search Trends • SEO: Search Engine Optimization • Sponsored Ads/Pay-Per-Click • Organic VS. Pay-Per-Click • Google Places/Maps • Your Action Plan • Q & A Watch for useful tools throughout. 3
  4. 4. • 8 in 10 Adults are online. 87% use Search Engines every day. Pew Internet & American Life Project, December 2010 • Your competition is advertising online. According to CMO.com, “Web advertising is growing three times faster than the market as a whole.” CMO.com, December 2010 Why Your Business Has to be OnlineWhy Your Business Has to be Online 4
  5. 5. Why Your Business Has to be OnlineWhy Your Business Has to be Online Monthly Average Hours Spent Online per U.S. Visitor in 2010 Source: comScore Media Metrix, Average Jan 2010 – Dec 2010 Age Demographic Sources: comScore Media Metrix, Average Jan 2010 – Dec 2010 5
  6. 6. What About Yellow Pages?What About Yellow Pages? Source: enlocalonlinesolutions.com 6
  7. 7. Local Media Search TrendsLocal Media Search Trends Specifically: Rental StoresSpecifically: Rental Stores The way users find a your business changed significantly between 2001 and 2009. How has your marketing adjusted to these trends? Sources: 2001 & 2009 NFO Media Impact Study 2001 2009 7
  8. 8. Google Traffic EstimatorGoogle Traffic Estimator December 2011 • Rental Equipment: 673,000 searches every month • Equipment Rentals: 550,000 • Heavy Equipment Rental: 12,100 • Tool Rental: 368,000 • Fork Lift Rental: 12,100 • Party Rental: 823,000 • Tent Rental: 165,000 • Table Rental: 110,000 https://adwords.google.com/select/KeywordToolExternal 8
  9. 9. Geography of a SERPGeography of a SERP SponsoredSponsored 9
  10. 10. Getting into the OrganicGetting into the Organic SponsoredSponsored 10
  11. 11. What is SEO?What is SEO? Search Engine Optimization The act of improving a website's search engine compatibility by more effectively formatting site code, structure, and content to maximize keyword exposure as well as increasing the website’s “popularity” through link building. www.anduro.com/glossary.htmll Definition in context 11
  12. 12. There areThere are how manyhow many ranking factors?ranking factors? 12
  13. 13. Include lots of Relevant Text. Keyword Density determines how often a keyword is repeated on a page. Keep keyword density under 10% to be safe. http://www.webconfs.com/k eyword-density-checker.php 13
  14. 14. Include lots of Relevant Text. 14
  15. 15. Title Tags and Meta DescriptionsTitle Tags and Meta Descriptions 15
  16. 16. Fresh ContentFresh Content 23% of most small business websites haven’t been updated in 4 years. 16
  17. 17. Create an XML SitemapCreate an XML Sitemap Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. As defined from Sitemaps.org 17
  18. 18. DonDon’t Use too much Flash’t Use too much Flash 18
  19. 19. DonDon’t Use Black Hat Tactics’t Use Black Hat Tactics • Include Hidden Text (Like This) • Repeat keywords too often • Duplicate content from other sites 19
  20. 20. Offsite SEOOffsite SEO Google considers links from other sites like “votes”. Quantity of links as well as quality of links are considered. Signs of a good link: •Relevant to your content •Authoritative •Backlinks •PageRank 20
  21. 21. Links and their Impact on RankingLinks and their Impact on Ranking 21
  22. 22. How to Acquire LinksHow to Acquire Links • “Promote” your website through article submission, press releases and social media. • Webmaster outreach. • Hope that your good content gets shared. • Buy or rent links from websites relevant to your content with high authority. • Avoid Link Farms and Link Exchanges. http://davidmcbee.wordpress.com/link-building/ 22
  23. 23. Authoritative sites carry more weight.Authoritative sites carry more weight. Check your backlinks: http://www.opensiteexplorer.org/ 23
  24. 24. Getting into the Sponsored AdsGetting into the Sponsored Ads SponsoredSponsored 24
  25. 25. Sponsored Links/Pay-Per-ClickSponsored Links/Pay-Per-Click Advertisers select the terms or phrases (known as keywords) that they think their ideal customers will use to search for their products. They “bid” to have their ads appear when somebody searches using those particular keywords. Hair salon Beauty salon Nail salon Massage Hair color Manicure Pedicure Haircut Highlights Foot massage Gift certificate Saturday appts Day spa Salon and spa Shampoo Skin care 25
  26. 26. What do keywords cost?What do keywords cost? Google Traffic Estimator https://adwords.google.com/select/KeywordToolExternal 26
  27. 27. What do keywords cost?What do keywords cost? Google Traffic Estimator https://adwords.google.com/select/KeywordToolExternal 27
  28. 28. Ad Group 1: Dentist Dentist Dentists Dentistry Dentist Office Dentist Offices Ad Group 2: General Dentistry General Dentistry General Dentists General Dentist General Dental General Dentistry Services Ad Group 3: Dental Implants Dental Implants Dental Implant Implant Dentist Implant Dentistry Implants Dentist Ad Group 4: Dental Jobs Dental Jobs Dental Assistants Dentists Wanted Recruiting Dentists Help Wanted Dentists Ad Group 5: Branding & Competitors My Dentist Inc Kevin Rykard DDS Dental Depot Gental Dental William P Reville DDS Ad Groups and KeywordsAd Groups and Keywords 28
  29. 29. The Quality Score AlgorithmThe Quality Score Algorithm Keyword Ad Copy + Landing Page Quality Score 29
  30. 30. Keyword Targeting VS GEO-TargetingKeyword Targeting VS GEO-Targeting Nationwide targeting using geography as a keyword. Local City targeting.  Google reads computer’s IP address to determine location of user. 30
  31. 31. LetLet’s Conduct a Search’s Conduct a Search Congratulations, you’ve just accepted a new job in Seattle! Now, you have to find a place to live. If you were going to use the internet to look for a place to live, what would you type into the search box? 31
  32. 32. Introducing theIntroducing the “Long Tail”“Long Tail” $10 $3 $.57 Real Estate Seattle Real Estate Affordable Quality Homes in Bellevue WA The ability to bid on hundreds of keywords, which means less competition and more clicks for less money! 32
  33. 33. TheThe “Long Tail” of Rental“Long Tail” of Rental 33
  34. 34. Why the Paid Section?Why the Paid Section? 34
  35. 35. Why the Paid Section?Why the Paid Section? It has been estimated that 85% of Google searches are entertainment & research related. What about SHOPPING? 35
  36. 36. Organic VS. PPCOrganic VS. PPC “Last year [2008] we made over 450 improvements to the algorithm.” Udi Manber, Google’s President in Charge of Search Quality. 36 Counting on free ranking on the search engines is a gamble. It takes time, effort, technology, and just when you think you’ve got it, your competition gets one step ahead of you or the search engines change what they want.
  37. 37. Example of Advanced SEM trackingExample of Advanced SEM tracking • Keyword Summary 37
  38. 38. Example of Advanced SEM trackingExample of Advanced SEM tracking • Recorded Calls Summary • Search Engine Ranking Summary 38
  39. 39. Getting into the Maps/PlacesGetting into the Maps/Places SponsoredSponsored 39
  40. 40. Getting into the Maps/PlacesGetting into the Maps/Places 40
  41. 41. Google MapsGoogle Maps www.maps.google.com • Business Description • Address • Phone • Web Address • Hours • Email • Photos • Videos • Keywords • Reviews 41
  42. 42. Google MapsGoogle Maps www.maps.google.com • Business Description • Address • Phone • Web Address • Hours • Email • Photos • Videos • Keywords • Reviews 42
  43. 43. Do It Yourself – Get EducatedDo It Yourself – Get Educated • Google Learning Center • Blogs & RSS Feeds • Podcasts • Books • Google it! http://www2.webmasterradio.fm/seo-101/ 43
  44. 44. OutsourceOutsource • No long term commitments • Tracking and analysis • Access to campaign manager • Pay attention to ROI • Entry Level SEM companies • Advanced SEM companies 44
  45. 45. Take actionTake action • Improve your Google Places/Maps listing. • Start learning. Subscribe to RSS feeds, Blogs, Tweeters and Podcasts on subjects that are relevant to your business and also internet marketing. Buy a book on SEO. Do ThisDo This ASAPASAP 45
  46. 46. Take actionTake action • Use SEO strategies to optimize your site and start building back links. • Begin a small pay-per-click campaign. • Based on your expertise and time constraints, decide on DIY or outsourcing. In theIn the next 30next 30 46
  47. 47. Take actionTake action • Aggressively pursue SEO, SEM or both based on results. • Start blogging. • Grow relationships with online community and online customers. In theIn the next 60next 60 47
  48. 48. 48 Part 2Part 2 Your Online Reputation Using Social Media Effectively and Web 2.0 David McBee, Internet Marketing Educator www.DavidMcBee.com
  49. 49. AgendaAgenda • Why your business has to be online • What is Social Media and Web 2.0? • To Blog or Not to Blog • The Value of Video • Yelp, Rental HQ, LinkedIn, • Facebook & Twitter & Google+ • Monitoring Sentiment • Search Engine ORM • Your Action Plan • Q & A Watch for useful tools throughout. 49
  50. 50. Social Media / Web 2.0Social Media / Web 2.0 By leaving “online footprints” you will create opportunities for your customers to find you. Blog YouTube LinkedIn Facebook Twitter Yelp Google+ Rental HQhttp://rermag.com/business_technology/business_info_analysis/rental-companies-social-media-20110401/50
  51. 51. What is Web 2.0?What is Web 2.0? "Web 2.0" refers to the second generation of web development and web design that facilitates information sharing and collaboration on the World Wide Web. The advent of Web 2.0 led to the development and evolution of web-based communities, hosted services, and web applications. Examples include social- networking sites, video-sharing sites, wikis and blogs. 51
  52. 52. Benefits of Social NetworkingBenefits of Social Networking • It’s FAST. Most sites can be updated immediately 24/7. Communication with customers is immediate and efficient. (Other customers can view interactions cutting back on repetition.) • Large audiences already exist for YouTube, Facebook, LinkedIn and Twitter creating a large reach. • Studies have shown that social media is more effective than traditional advertising. According to a Forrester study, Proctor & Gamble found that their www.beinggirl.com community for adolescent girls was 4 times more effective than television advertising for their products. • Social Media can be used to check customer sentiment - Well known examples include Comcast, which uses Twitter to look for bad customer experiences and solve customer problems. • Social Media is AUTHENTIC – It gives customers a view of your business “Behind the curtain”. 52
  53. 53. To blog or not to blogTo blog or not to blog • Best way to establish yourself as an expert in your field. • Sharing information that helps your customer be more awesome is the quickest way to get them thinking you are awesome. • Gives your site a human touch. 53
  54. 54. Value of VideoValue of Video Video allows your customers to look at images of your products, services or team while hearing your “one-minute sales pitch.” 54
  55. 55. Create a YouTube ChannelCreate a YouTube Channel YouTube is the second largest online search engine. 55
  56. 56. Yelp: The Ultimate REVIEW SiteYelp: The Ultimate REVIEW Site 56
  57. 57. Rental HQRental HQ 57
  58. 58. Rental HQRental HQ 58
  59. 59. Get Linked InGet Linked In • Connect with professionals • Personal recommendations • Opportunities • (Are people looking for you?) 59
  60. 60. FacebookFacebook • Connect with your customers • Receive recommendations and praise • Opportunities for specials and announcements • Protect your brand 60
  61. 61. FacebookFacebook • 50 percent of active Facebook users log on to the site in any given day • People spend more than 700 billion minutes per month on Facebook • The average user is connected to 80 community pages, groups and events • More than 30 billion pieces of content, including web links, news stories, blog posts, notes and photo albums are shared each month. • There are more than 200 million active users currently accessing Facebook through their mobile devices. • People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. 61
  62. 62. FacebookFacebook • 50 percent of active Facebook users log on to the site in any given day. • People spend more than 700 billion minutes per month on Facebook. • The average user is connected to 80 community pages, groups and events. • More than 30 billion pieces of content, including web links, news stories, blog posts, notes and photo albums are shared each month. • There are more than 200 million active users currently accessing Facebook through their mobile devices. Source: Facebook 62
  63. 63. FacebookFacebook 63
  64. 64. FacebookFacebook 64
  65. 65. TwitterTwitter Simple  Brief  Connect  Stay Top of Mind 65
  66. 66. If Twitter were 100 UsersIf Twitter were 100 Users Source: David McCandles InformationIsBeautiful.net Data: sysomos.com/insidetwitter, pearanalytics.com 66
  67. 67. Twitter . . . Value?Twitter . . . Value? 67
  68. 68. Twitter . . . Value?Twitter . . . Value? 68
  69. 69. Google+Google+ 69 Google+ is changing so rapidly at this point, I’ll update the slides closer to the show.
  70. 70. Google+Google+ 70 Two Good Reasons to use Google+ 1)Google integrates Google+ results into universal search. That means that a local business with a robust Google+ page has a higher chance of ranking than one without. 2)Google hates duplicate content and will crawl Google+ pages faster than the rest of the web. Protect your original content by posting it on G+ before someone else copies and pastes it to their site. http://davidmcbee.wordpress.com/2012/01/13/two-good-reasons-to-use-googe-plus/
  71. 71. Monitor Social MediaMonitor Social Media • twitter.com/search • youropenbook.org • bing.com/social • spy.appspot.com 71
  72. 72. Google AlertsGoogle Alerts 72 http://www.google.com/alerts
  73. 73. Google AlertsGoogle Alerts 73 http://www.google.com/alerts
  74. 74. Search EngineSearch Engine Online ReputationOnline Reputation ManagementManagement Pay attention to what your clients see when they search for you by name. • Web 2.0 sites are a great way to dominate the SERP. • Consider SEO for your online properties. 74
  75. 75. Social Apps are Mobile tooSocial Apps are Mobile too People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users 75
  76. 76. Do It Yourself – Get EducatedDo It Yourself – Get Educated • Follow Social Media Leaders on Twitter • Blogs & RSS Feeds • Social Media Clubs • Podcasts • Books 76
  77. 77. OutsourceOutsource • Blogging? • Facebook? • Twitter? • Google+? Would you hire someone to attend networking events on your behalf? 77
  78. 78. Take actionTake action • Get on LinkedIn, Facebook, Yelp, Google+ and Twitter. • Start learning. Subscribe to RSS feeds, Blogs, Tweeters and Podcasts on subjects that are relevant to your business and also internet marketing. Buy a book on Social Media. Do ThisDo This ASAPASAP 78
  79. 79. Take actionTake action • Start Blogging! • Start sharing. Use your new social presence to provide valuable content to your friends, fans and followers. • Based on your expertise and time constraints, decide on DIY or outsourcing. In theIn the next 30next 30 79 Google this: “How to connect facebook, twitter, linkedin, Google+”
  80. 80. Take actionTake action • Monitor Social Media channels. • Add video to your online presence. YouTube? • Grow relationships with online community and online customers. • Keep blogging. Social Media (and Google) demand Fresh Content. In theIn the next 60next 60 80
  81. 81. QuestionsQuestions 81
  82. 82. LetLet’s Keep in Touch’s Keep in Touch DavidMcBee.com davidmcbee.com david@davidmcbee.com @davidmcbee facebook.com/davidknowssearch linkedin.com/in/davidmcbee http://gplus.to/davidmcbee 913.915.4282 82
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