Your SlideShare is downloading. ×
How content marketing can be useful
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How content marketing can be useful

118
views

Published on

Content marketing is the publication of material designed to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising.

Content marketing is the publication of material designed to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising.

Published in: Social Media, Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
118
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How Content Marketing can be useful If you asked 50 digital marketing professionals to finish this statement, “Content Marketing is…” you might get as many different definitions. Content marketing is the publication of material designed to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising.
  • 2. Content Marketing & SEO If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts. Although a good content marketer has a different skill set than a good SEO does, it doesn’t mean they should be working separately. By combining your content marketing efforts with your SEO efforts, you’ll find that you are able to increase your qualified search traffic at a faster pace.
  • 3. Benefits Of Content Marketing – Content marketing works with any industry. – Content marketing makes you money. – Content marketing generates sales more efficiently. – Content marketing pulls in unexpected customers.
  • 4. Benefits Of Content Marketing – Content marketing establishes yourself as a thought leader. – Content marketing is cheaper compared to alternative forms of marketing. – Content marketing increases sales. – Content marketing builds valuable relationships with your audience.
  • 5. Benefits Of Content Marketing – Content marketing helps make a personal connection. – Content marketing positions you as a helpful resource. – Content marketing helps beat your competition. – Content marketing attracts people with real interest in your brand.
  • 6. Benefits Of Content Marketing – Content marketing improves employee attitudes and confidence levels. – Content marketing helps grow a long-term audience. – Content marketing gives you the opportunity to experiment. – Content marketing gives you the opportunity to find out what’s important to your customers.
  • 7. Benefits Of Content Marketing – Content marketing helps in market research. – Content marketing generates positive buzz. – Content marketing helps you manage your online reputation. – Content marketing helps counter negative reviews.
  • 8. Benefits Of Content Marketing Effective use of content marketing is key for any size business. But knowing what your business has to offer and using the tools at hand to get the right message in the right hands at the right time is what will make your business stand out in the crowd.