ebuddy.com
Mediakit Q4 2009
One of the largest youth websites in the world
www.ebuddy.com

ebuddy.com
Mediakit Q4 2009
Welcome to the eBuddy
Q4 2009 Media Kit!
Every month www.ebuddy.com reaches over 22 Million unique visitors, 70% of whom are 13 - 24 years old. This makes eBuddy one of the largest
and fastest growing youth websites in the world.
eBuddy created the world’s rst independent, web browser-based IM service in 2003 and extended the service to mobile in June 2007. eBuddy
enables users with MSN, Yahoo!, AIM, GTalk, ICQ, MySpace and Facebook accounts to chat free of charge in one interface without having to
download or install any application on their computer. eBuddy’s mobile IM solution o ers a downloadable mobile Messenger and a browser-
based mobile Messenger.
eBuddy enables advertisers to target their key audience on gender and age. eBuddy also enables
advertisers to target their key demographic at school, work, home and outdoors where regular
messenger services are not available.
Including in the following pages you will nd details about the eBuddy audience and our unique
advertising possibilities.
Kind regards,
Rogier van den Heuvel
VP Worldwide Sales
1 www.ebuddy.com

Target Audience
eBuddy is one of the largest and fastest growing youth websites in the world. 70% of users are aged between 13 - 24, and are typically students
or young professionals. They spend the greater part of their day online and Instant Messaging is one of their key online activities.
Research shows young people are primarily interested in music, mobile phones, gadgets, movies & dvds’s, sports, clothing, travel and entertain-
ment.
If you would like to have more speci c information about your target audience in certain countries, please contact your Account Manager.
1 Females
Males
www.ebuddy.com 2
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Female Pro le Male Pro le
Name: Eveline Name: Marc
Age: 16 years Age: 20 years
City: Los Angeles City: London
“Whenever I’m at school or have some spare time, you can nd “I tend to speak my friends a lot via instant message. I use eBuddy
me behind the computer using eBuddy. I use eBuddy most of when I’m working or using my mobile on my way home. It’s very
the time during the day to chat with my friends about going convenient to login with several accounts and have all my friends
out, shopping and cool things I nd on the Internet.” together in one screen.”
Eveline represents girls in the 13-24 age bracket. She lives with Marc represents guys in the 13-24 age bracket. He lives on his own,
her parents and uses eBuddy at school and at home to stay in and uses eBuddy most of the time at work or on his mobile. He likes
touch with friends. She likes to go out, hangout with friends, to listen to music, go out with friends, talk on his mobile, play
shop and go to the cinema. games and sports.
3 www.ebuddy.com 4

User Targeting “Reach your
ideal audience
with eBuddy”
With eBuddy you can reach your ideal target audience. By targeting on di erent
criteria, the advertiser can reach the perfect audience for their product. eBuddy
o ers di erent possibilities for targeting on web and mobile.
Targeting on the Web Targeting on Mobile
• Age • Time
• Gender • Region
• Time • Handset
• Region
• Behavioral targeting
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For more information about the targeting possibilities and a proposition that ts
your wishes, please contact our sales department.
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ebuddy.com
Mediakit Q4 2009
eBuddy Mobile
Worldwide Reach
eBuddy Mobile is being used by over 7.500.000 unique users worldwide every Region Unique Reach Impressions
month and keeps users connected with their friends everywhere at any time.
eBuddy Mobile can be divided into 3 different groups: Europe 2.018.000 329.000.000
North America 1.310.000 183.000.000
• Lite Messenger (browser based version, available on every mobile device, Latin America 319.000 37.000.000
Sony PSP, iPhone and iPod Touch) Asia 3.575.000 594.000.000
• Mobile Messenger (downloadable application, available for any mobile phone)
Middle East 502.000 60.000.000
• Applications for iPhone, iPod Touch & Android available in app stores
Total 7.724.000 1.204.000.000
Key Facts
• For any mobile device with a browser
• Clean & simple user interface
• Low data usage & fast response
• Available in app store for iPhone, iPod Touch &
Android
5 www.ebuddy.com

Mobile Advertising
Lite Messenger (browser) Lite Messenger (browser) Lite Messenger (browser)
Splash screen Buddylist Log Out screen
Your ad will be visible in the center Your ad will be visible at the top of Your ad will be visible in the middle
of the splash screen - the loading the buddylist. All the contacts will be of the log out screen. The ad remains
page which leads to the buddylist. visible below the banner. here whilst the person logs out of
Your ad will be visible whilst the the messenger.
buddylist is loading.
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ebuddy.com “Reach over 7.5 million unique
Mediakit Q4 2009 users every month!”
Mobile Advertising
Mobile Messenger (application) Mobile Messenger (applicatie)
Buddylist Log out page
Your ad will be shown in the When the user logs out of the
buddylist of the user, at the bottom application, a pop-up will appear.
of the page. You can also use this Your ad will be shown beneath the
space for a text link instead of a text in this box. You can also use this
banner. spcae for a text link instead of a
banner.
7 www.ebuddy.com

Mobile Ad Speci cations
Ad Size Technical Speci cations Ad Size Technical Speci cations
X-Large • 300 x 50pix Medium • 168 x 28pix
Image Banner • .gif, .png, .jpg for still image Image Banner • .gif, .png, .jpg for still image
• Animated gif for animation * • Animated gif for animation *
• Basic: <5kB file size • Basic: <2kB file size
• Enhanced: <7.5kB file size • Enhanced: <3kB file size
Large • 216 x 36pix Small • 120 x 20pix
Image Banner • .gif, .png, .jpg for still image Image Banner • .gif, .png, .jpg for still image
• Animated gif for animation * • Animated gif for animation *
• Basic: <3kB file size • Basic: <1kB file size
• Enhanced: <4.5kB file size • Enhanced: <2kB file size
* For Lite Messenger only
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ebuddy.com
Mediakit Q4 2009
PSP Advertising
eBuddy has over 376.000 unique users per month on the Sony PSP
(PlayStation Portable), who log in an average of 13 times a month. This
makes advertising on the Sony PSP a great way to present your
message to this hard-to-reach gaming audience. Users use eBuddy for
Sony PSP to chat with their friends and co-players in between games.
Advertising on this exclusive channel ensures a high level of attention
from this engaged audience and enables advertisers to signi cantly
boost the awareness of their brands.
Ad formats for the PSP:
• PSP ad (480x270 pixels)
• Landing page, mobile web page suitable for PSP screen
(480x270 pixels)
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eBuddy Web
Top 10 Countries
Countries Unique Reach Impressions
1. Brazil 1.326.000 408.000.000
2. United Kingdom 1.285.000 256.000.000
3. Netherlands 1.276.000 266.000.000
4. Canada 1.043.000 258.000.000
5. Spain 1.042.000 154.000.000
6. Mexico 1.000.000 180.000.000
7. United States 923.000 197.000.000
8. Turkey 812.000 100.000.000
9. France 756.000 153.000.000
10. Australia 551.000 83.000.000
Key Facts
“eBuddy reaches over 19 Million
• eBuddy reaches over 19 Million unique visitors worldwide
unique visitors on the web around • Average of 57 minutes per chat session
• Multi Network: 7 IM accounts in 1 interface
the world” • 70% of eBuddy users are aged between 13-24 years
• User average of 192 buddies
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ebuddy.com
Mediakit Q4 2009
Homepage Advertising
Advertising on the eBuddy website is an e ective way to reach users and drive
tra c to your website since every user lands on the eBuddy homepage before6
logging in to their account.
The banner placements on the homepage are highly visible and are especially
suitable for branding campaigns.
Available ad formats on the homepage:
• Leaderboard (728x90 pixels)
• Rectangle (300x250 pixels)
• Button (120x90 pixels)
• Text link
• Roadblock (Leaderboard + Rectangle)
11 www.ebuddy.com 5

Homepage Takeover
The eBuddy homepage takeover provides advertisers
with a powerful means of creating high visibility for
brands and promotions.
The advertising message for all ad placements on the
homepage is displayed for 24 hours. This ensures that
the promotion will reach the largest number of 7
eBuddy users within a short period of time.
The homepage takeover includes:
• Clickable background (1268x995 pixels)
• Text links
• Rectangle (300x250 pixels)
• Button (120x90 pixels)
• Leaderboard (728x90 pixels)
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ebuddy.com
Mediakit Q4 2009
Messenger Advertising
Advertising in the chat screen means getting the message across to an engaged
audience. During the conversations, eBuddy users are highly focused on the content
on the screen.
Ad placements in this area receive a high level of attention and are e ective for
promotional campaigns.
Available ad formats in the messenger:
• Skyscraper (120x600 pixels)
• Wide Skyscraper (160x600 pixels)
• Text link
Available ad formats in the log in and log out screen:
• Rectangle (300x250 pixels)
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Branded Tabs
The eBuddy branded tab o ers excellent opportunities for integrating
brands into the eBuddy chat experience. The branded tabs are perceived
as value-added extensions to the eBuddy service and enable advertisers to
reach their target audience in a non-intrusive manner.
The tabs are an integral part of the main contact screen. A content page
will appear in the same screen after a tab is clicked. The content is
completely determined by the advertiser and allows for new and creative
ways to connect with the eBuddy audience.
Ad formats for the branded tabs:
• Tab (26x26 pixels)
• Content page (450x390 pixels)
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ebuddy.com
Mediakit Q4 2009
Rich Media
eBuddy o ers Rich Media ad formats that enable advertisers and brands to add
impact to their advertising messages and make optimal use of the creative space.
Rich Media ad formats combine animation, video and sound with interactive
features to create a vibrant brand experience.
Rich Media ad formats include:
• Expandable (Video) banners
• Layers
• Floorads
• Audio / Video banners
• Homepage Takeover XL
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Prestitial
Every user who logs in to eBuddy will see the prestitial; the loading screen
to the buddylist. The big advantage of this prestitial is that the ad size is
larger than a normal rectangle and will create a lot of awareness. The
prestitial is the perfect advertisement for branding campaigns. The width
is adjustable.
Ad formats for the prestitial:
• Prestitial (720x600 pixels)
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ebuddy.com
Mediakit Q4 2009
Banner-in-Chat
This banner is placed in the chatscreen of the messenger. The
banner will be shown at the top of the chat screen and is fully
clickable. It is also possible to place a textlink instead of a banner
in this area.
Ad format for the Banner-in-Chat:
• Banner-in-Chat (350x28 pixels)
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eBuddy Contacts EBUDDY B.V. (HQ)
Keizersgracht 585
1017 DR Amsterdam
The Netherlands
sales@ebuddy.com
+31 (0)20 514 1420
ROGIER VAN DEN HEUVEL HENRIK VAN DEN WORM
VP Worldwide Sales International Account Manager
rvandenheuvel@ebuddy.com hvandenworm@ebuddy.com
+31 (0)65 136 8013 +31 (0)64 613 9905
+31 (0)20 514 1420 (ext. 25) +31 (0)20 514 1420 (ext. 30)
TOM KLAASSEN DAVID MARET
Account Manager Mobile International Account Manager
tklaassen@ebuddy.com dmaret@ebuddy.com
+31 (0)61 131 5114 +31 (0)65 249 8303
+31 (0)20 514 1420 (ext. 91) +31 (0)20 514 1420 (ext. 30)
KEES SADEQ NIELS BERKHOUT
Ad Operations Manager Ad Operations Manager
tra c@ebuddy.com tra c@ebuddy.com
+31 (0)61 968 4142 +31 (0)62 122 3114
+31 (0)20 514 1420 (ext.83) +31 (0)20 514 1420
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ebuddy.com
Mediakit Q4 2009
One of the largest youth websites in the world
www.ebuddy.com