Smart Shopper – Home Appliance Alert               AgendaIntroduction (Hypothesis & Original Model)Test MethodTest Results...
Smart Shopper – Home Appliance AlertBusiness Opportunity HypothesisFor shoppers to purchase home applianceswho dont have t...
Smart Shopper – Home Appliance Alert                           Original ModelTarget Location: Calgary, AB, CanadaDemograph...
Smart Shopper – Home Appliance Alert            Test MethodTested hypothesis with 14 peopleUsed in-person interviews and o...
Smart Shopper – Home Appliance Alert                                      Test ResultsCurrent Shopping Behavior●   Shopper...
Smart Shopper – Home Appliance Alert                            ConclusionsCollected data aligns with the initial hypothes...
Smart Shopper – Home Appliance Alert            Opportunity ModificationsModifications required based on feedback & furthe...
Smart Shopper – Home Appliance AlertModified Business IdeaTarget Location: CanadaDemographics: Males and Females, 20-34Tar...
Upcoming SlideShare
Loading in …5
×

OAP Presentation

165 views
151 views

Published on

OAP Presentation for Stanford Technology Entrepreneuship course.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
165
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

OAP Presentation

  1. 1. Smart Shopper – Home Appliance Alert AgendaIntroduction (Hypothesis & Original Model)Test MethodTest ResultsConclusionsOpportunity Modifications
  2. 2. Smart Shopper – Home Appliance AlertBusiness Opportunity HypothesisFor shoppers to purchase home applianceswho dont have time to read newspaper flyers every week,the "Smart Shopper Home Appliance Alert" is a servicethat reviews weekly flyers from local stores andsends you information about appliance salesand promotions.
  3. 3. Smart Shopper – Home Appliance Alert Original ModelTarget Location: Calgary, AB, CanadaDemographics: Males and Females, 20-34Target Population: 261,265 (Statistics Canada)Estimated target population looking for appliances: 20,000 (7.7% or Total target population)Estimated customers: 1,000 (5% of appliance shoppers aged 20-34 in Calgary)Pricing of service: $10 for 3 month subscriptionTarget Revenue = $10 x 4 (quarters in a year) x 1,000 (customers) = $40,000 annual salesExpandable Canadian market based on success in Calgary
  4. 4. Smart Shopper – Home Appliance Alert Test MethodTested hypothesis with 14 peopleUsed in-person interviews and online surveyQuestions divided in the following categories:1) Current Shopping Behavior2) Shopping Problems3) Solution Value4) Product Definition5) Market Potential
  5. 5. Smart Shopper – Home Appliance Alert Test ResultsCurrent Shopping Behavior● Shoppers use a combination of online and offline methods to collect price information● As expected for appliance shopping, only 16.7% use flyers to shop for appliances● Shoppers are willing to search harder when the value of the product purchase is highShopping ProblemsMore than 60% of people are unsatisfied with the way they receive price information in flyers today.Solution Value40% of the people would pay at least $5 for an appliance price alerting service that saved them $100 or moreProduct DefinitionThe service must deliver information using the following technologies in prioritized order:1) Web, 2) Smart-phone, 3) Tablet and 4) EmailMarket Potential85% of the respondents would be interested in an appliance sale price alerting service
  6. 6. Smart Shopper – Home Appliance Alert ConclusionsCollected data aligns with the initial hypothesesSome people would even pay as high as 10%-20% of received savingsNot all respondents would pay for the service, but a significant portion (40%)would pay $5 or moreTherefore, we will pursue this opportunity in the next phase of the course!!!!
  7. 7. Smart Shopper – Home Appliance Alert Opportunity ModificationsModifications required based on feedback & further research:1) Broaden Market: From Calgary to All of Canada2) Lowered Service Price: From $10 to $5 for three month subscription3) Partner with Retailers: Offer retailers access to highly motivated appliance shoppers for a price
  8. 8. Smart Shopper – Home Appliance AlertModified Business IdeaTarget Location: CanadaDemographics: Males and Females, 20-34Target Population: 6.3 Million (Statistics Canada)Estimated target population looking for appliances: 315,000 (5% of total population)Estimated customers: 15,750 (5% of appliance shoppers aged 20-34 in Canada)Pricing of service: $5 for 3 month subscriptionTarget Revenue = $5 x 4 (quarters in a year) x 1,000 (customers) = $315,000 annual salesTarget Calgary for minimal viable product testing

×