Purchase Funnel Design

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Connecting to customers with a digital marketing strategy.

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Purchase Funnel Design

  1. 1. Agenda Introductions Problem - Connecting with Customers Solution - How to Create a Purchase Funnel Questions David Mackey Modshopper dbmackey@modshopper.com
  2. 2. Who Are You? David Mackey Modshopper dbmackey@modshopper.com
  3. 3. Who Am I? Geek ● B.Math in Computer Science with Electrical Engineering Electives Honours, Co-op, University of Waterloo ● 23 years of work experience in Telecommunications at Nortel/Avaya - Programmer/Architect, Manager & Customer Support/Service Digital Marketing Consultant ● Solution Architect who makes it easy for customers to connect with businesses ● Twitter: 77 Followers Frustrated Shopper & Entrepreneur ● Modshopper website ● Twitter: 185 followers David Mackey Modshopper dbmackey@modshopper.com
  4. 4. Marketing 101 Unique Value Proposition Customer* Customer Relationships Channels* * Technology disruption forces business innovation David Mackey Modshopper dbmackey@modshopper.com
  5. 5. Connecting with Customers Smart businesses work hard to make it easy for their customers to do business with them, but it requires investment in technology. New Consumer Devices Desktop Laptop Tablet Smartphone New Channels Website Social Media Responsive Mobile Design & Mobile Apps Email Infrastructure Data Analytics David Mackey Modshopper dbmackey@modshopper.com
  6. 6. David Mackey Modshopper dbmackey@modshopper.com Demand Generator Purchase Funnel or Conversion Funnel Data Analytics Customer Business Owner Connecting with Customers
  7. 7. David Mackey Modshopper dbmackey@modshopper.com Customer Business Owner Purchase Funnel or Conversion Funnel $ Leads Website - Graphics - Copy - Structure SEO Email DB Social Media Participation Demand Generator Paid Advertising Affiliate Marketing Email Marketing Content Marketing Connecting with Customers
  8. 8. David Mackey Modshopper dbmackey@modshopper.com Purchase Funnel (Wikipedia) http://en.wikipedia.org/wiki/Purchase_funnel Conversion Funnel (Wikipedia) http://en.wikipedia.org/wiki/Conversion_funnel References
  9. 9. Slides David Mackey Modshopper dbmackey@modshopper.com http://www.slideshare.net/davidmackey351/presentations
  10. 10. Questions David Mackey Modshopper dbmackey@modshopper.com
  11. 11. Thank You David Mackey Modshopper dbmackey@modshopper.com

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