Introducing the Motivational MapPresentation Transcript
Pervasive is persuasive
A single pixel browser
Exposing customers to energy prices
flattens the demand curve
CA ISO Data
Off-Peak ------------------------- ----------------- Event Planned / Active
Customer satisfaction index
Vitality addresses each of the root causes of non-adherence
This is what non-adherence looks like...
Each row is person, each column is a day. Red indicates a missed dose.
This is what adherence looks like with GlowCaps
Existing studies have quantified the cost-savings
of high medication adherence:
Low adherence High adherence savings per
care costs care costs year
Diabetes $8,867 $4,570 $4,297 48%
$6,888 $3,924 $2,964 43%
$10,916 $6,752 $4,164 38%
$16,498 $8,886 $7,612 46%
Medical Care, 2005, vol. 43, no6, pp. 521-530 SOKOL Michael C. ; MCGUIGAN Kimberly A. ; VERBRUGGE Robert R. ; EPSTEIN Robert S.
1) Pharmacist deliver medication in a GlowCap
“The smart pill cap will help you to remember with
light, sound, and if you want, a reminder call.”
2) At home, you plug in the reminder light.
3) Every day, the GlowCap and reminder light
flash for an hour, then play a ring tone every few
minutes until you open the cap.
4) If you forget, Vitality can call to remind you.
5) Weekly emails show which days you did,
or didn’t, take a medication.
6) Every month you receive a printed
progress report in the mail.
F1 F2 S1 S2
F3 F4 S3 S4
D1 D2 C1 C2
D3 D4 C3 C4
Corresponding services each come at a cost...
$.01 $10 $10 $250
...the persuasive effect is quantified and an ROI calculated.
Motivational Map Questions
Which of the 16 segments fold together? What’s
How effective is tailoring over a randomized
If the survey is spread over time and modalities,
is it perceived as less arduous, less intrusive?
How portable is this framework to other
behavioral health goals? Let’s find out!
email me to make your map: