Ubiquitous bit-trickling connectivity Scalable. Currently serving over 200,000 devices. Scalable to over 10 billion devices. Vast coverage. Data-casts currently cover over 90% of US population. Largest footprint of any wireless messaging network. Cost eﬀective. Like a radio for Internet data, so no mandatory subscription fees.ambient
Ambient Information ChannelsFinance Travel Outdoors Health Messaging News Enterprise Other Shopping DOW Traffic Weather Air Quality Email Election Sales Web Traffic eBay Forecast Waiting Polls Trends FTSE Commute Ski Pollen IM Buddy Opinion Customer Online Time Index Status Polls sat Transactions NASDAQ Frequent Surf Mobile plan NewsFutures Inventory Homeland Flyer Miles minutes Security My Portfolio Sailing Next Profit Meeting Margins Bank Golf Employee Developer* Balance Utilization Credit Card Competition Balance ambient
The opportunity for Ambient Devices is 10x larger than handsets, because people spread multiple devices around their living environments. Investment trends Co-worker availability Weather forecasts Sales trends Family budget monitor Online marketing eﬀectiveness Health tracker Balanced scorecard Media minder Security status Home Oﬃce Car Person Traﬃc congestion Golﬁng/Sailing conditions Family whereabouts Buddy status In-touch social reminders Meeting countdown Sports betting odds
Ambient datacasting system Online content Web Personalization eBook Umbrella Bulb Meter Mirror 8000 towers Post-it 90% of US GPS Watch Pillbox Fridgeambient
New York Times Magazine, December 2002November,2002
All devices are conﬁgured via web or (800) number 27
Developer* Open platforms have delightful serendipity, people currently use Ambient Devices to track: Call center metrics: customer satisfaction, wait time Salesforce.com sales performance Real-time energy pricing for Southern California Edison Build status for at Microsoft’s development center Google Adword conversion rates Visitors to my companies web site Firewall status My Book’s position on Amazon’s best seller list Hot or Not rating Betting odds for the next Yankee’s game Friends online now ebay bids Blood sugar trends for diabetics Steps walked for weight watchers 34
Deﬁning Ambient: a new consumer electronics category Design Characteristics Technology characteristics Pre-attentive Tiny computational footprint Glance-able, no cognitive load little local processing or power required. requirements Calm Browser-less interface Non-intrusive, seamless with requires no navigation, zero-training, or environment. Evergreen. Friendly. lag-to-information. Universal Persistent connection No language, characters or numbers. information is continuously updated. Bit-trickled. Open Able to represent multiple types of Decision-driven data data, coded, private. sophisticated algorithms on the server- side personalize and summarize data feeds.
Behavioral feedback loopsaddress some billion dollar problems:Glanceable portfolio makes you trade 3x moreGlanceable traﬃc makes you spend less timestuck in traﬃc jamsGlanceable steps makes you walk 2x moreGlanceable energy pricing makes you conserve30% moreGlanceable nextbus predictions makes youtrust public transport and ride the bus 20%moreGlanceable bloodsugar levels makes you testyourself more often and better control yourdiabetes
Precise information, in precisely the wrong location
Exposing customers to energy prices ﬂattens the demand curve.SCE Implementation: Off-Peak ------------------------- ----------------- Event Planned / Active C A IS O D a t a This saves a utility from buying energy on the spot market, laying new lines and building new plants 56
Vitality Watch • Stress is measured via galvanic skin response and pulse rate variability (shining a light into the arm under the wrist to get pulse rate) • Activity is measured via accelerometers • Sleep quality is also calculated • Schedule is presented on the face of the watch
Vitality Card • Tracks steps and uploads wireless to the Vitality hub • Local display shows progress with an e-ink fillbar • Couples activity with financial incentives
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