An overview of how to choose a trademark for entrepreneurs, business people, and creative professionals. "How Do I Choose a Strong Trademark?" includes the following:
When should I ask this question?
The Trademark Spectrum: Generic, Descriptive, Suggestive, Fanciful, and Arbitrary marks.
What is "Secondary Meaning?"
Avoiding trademark conflicts.
A few things to avoid when choosing a trademark.
For more information, please go to LizerbramLaw.com
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