Which Brands are Succeeding with Social and How are they Doing it? April 23, 2010
TOP 10 REASONS WHY IT HURTS TO LIVE IN A VACUUM <ul><li>Facebook and Twitter are not the only shows in town </li></ul><ul>...
AND NOW, TO INTRODUCE THE CONTENDERS <ul><li>Online Video: ABSOLUTworld </li></ul><ul><li>Ratings and Reviews: Intuit </li...
ONLINE VIDEO: ABSOLUTworld <ul><li>The Program </li></ul><ul><li>Video embodies brand image </li></ul><ul><li>Connects wit...
RATINGS AND REVIEWS: INTUIT <ul><li>The Program </li></ul><ul><li>Give the customer a voice </li></ul><ul><li>Lets custome...
CROWDSOURCING: STARBUCKS <ul><li>The Program </li></ul><ul><li>Empowers the customer </li></ul><ul><li>Keeps the customer ...
APPLICATIONS: TIMBERLAND <ul><li>The Program </li></ul><ul><li>Makes online/offline event </li></ul><ul><li>Promotes brand...
SOCIAL GAMES: ZYNGA’S FARMVILLE <ul><li>The Program </li></ul><ul><li>It’s viral (assuming game is a success) </li></ul><u...
MOBILE: GAP’S IPAD APPLICATION <ul><li>The Program </li></ul><ul><li>Inspires shoppers </li></ul><ul><li>Pushes social com...
Ning Social Networks: Spill aka MTV, BET, SPIKE <ul><li>The Program </li></ul><ul><li>Integrates all social media into one...
Questions?
Upcoming SlideShare
Loading in …5
×

Which brands are succeeding with social and how are they doing it

418
-1

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
418
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Which brands are succeeding with social and how are they doing it

  1. 1. Which Brands are Succeeding with Social and How are they Doing it? April 23, 2010
  2. 2. TOP 10 REASONS WHY IT HURTS TO LIVE IN A VACUUM <ul><li>Facebook and Twitter are not the only shows in town </li></ul><ul><li>There is life beyond social media case studies from the most popular brands </li></ul><ul><li>Not everything has been done before </li></ul><ul><li>You’ve heard of Foursquare, do you know what to do with it? </li></ul><ul><li>Think of social media trends in ripples, not waves </li></ul><ul><li>Copycat tools breed innovation </li></ul><ul><li>There is no secret sauce to social media </li></ul><ul><li>Build it and thy may not come </li></ul><ul><li>Yes, minorities are social too, more mobile </li></ul><ul><li>You can do a lot more than the tools tell you too </li></ul>
  3. 3. AND NOW, TO INTRODUCE THE CONTENDERS <ul><li>Online Video: ABSOLUTworld </li></ul><ul><li>Ratings and Reviews: Intuit </li></ul><ul><li>Crowdsourcing: Starbucks </li></ul><ul><li>Applications: Timberland </li></ul><ul><li>Social Games: Zynga’s Farmville </li></ul><ul><li>Mobile: Gap’s iPad application </li></ul><ul><li>Ning Social Networks: Spill aka MTV, BET, SPIKE </li></ul>
  4. 4. ONLINE VIDEO: ABSOLUTworld <ul><li>The Program </li></ul><ul><li>Video embodies brand image </li></ul><ul><li>Connects with audience </li></ul><ul><li>Inspires conversation </li></ul><ul><li>PR Value </li></ul><ul><li>Showcase content in pitches </li></ul><ul><li>Possibly media opportunities </li></ul>
  5. 5. RATINGS AND REVIEWS: INTUIT <ul><li>The Program </li></ul><ul><li>Give the customer a voice </li></ul><ul><li>Lets customers connect with each other </li></ul><ul><li>Builds loyalty </li></ul><ul><li>PR Value </li></ul><ul><li>Identifies brand advocates </li></ul><ul><li>Possibly media spokespersons </li></ul>
  6. 6. CROWDSOURCING: STARBUCKS <ul><li>The Program </li></ul><ul><li>Empowers the customer </li></ul><ul><li>Keeps the customer engaged </li></ul><ul><li>Creates connections </li></ul><ul><li>PR Value </li></ul><ul><li>Adds to product marketing/PR </li></ul><ul><li>Generates PR ideas for pitching </li></ul>
  7. 7. APPLICATIONS: TIMBERLAND <ul><li>The Program </li></ul><ul><li>Makes online/offline event </li></ul><ul><li>Promotes brand social responsibility </li></ul><ul><li>Shares common good among friends </li></ul><ul><li>PR Value </li></ul><ul><li>Potential PR opp </li></ul><ul><li>Builds community of like individuals </li></ul>
  8. 8. SOCIAL GAMES: ZYNGA’S FARMVILLE <ul><li>The Program </li></ul><ul><li>It’s viral (assuming game is a success) </li></ul><ul><li>Activates audiences </li></ul><ul><li>Gives back to the community </li></ul><ul><li>PR Value </li></ul><ul><li>Potential PR opp </li></ul><ul><li>Fosters community </li></ul>
  9. 9. MOBILE: GAP’S IPAD APPLICATION <ul><li>The Program </li></ul><ul><li>Inspires shoppers </li></ul><ul><li>Pushes social commerce </li></ul><ul><li>Sells brand authenticity </li></ul><ul><li>PR Value </li></ul><ul><li>Piggy back on iPad press </li></ul><ul><li>Create stories from customer experiences </li></ul>
  10. 10. Ning Social Networks: Spill aka MTV, BET, SPIKE <ul><li>The Program </li></ul><ul><li>Integrates all social media into one channel </li></ul><ul><li>Goes beyond Facebook </li></ul><ul><li>PR Value </li></ul><ul><li>Central “press room” </li></ul><ul><li>Shows community, 30K members on this one! </li></ul>
  11. 11. Questions?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×