App store app_preferences_q12010

About Apptizr Apptizr is the best way to discover high quality iPhone apps that matches users’ interests Apptizr.com website beta launch Dec 2009 Apptizr iPhone App released on iPhone App Store in Jan 2010 Surpassed 10 million app recommendations served in April 2010 Copyright 2010, Third Ave Labs Page 2

Key Findings Different app categories present varied levels of opportunity for app developers Games and entertainments apps are numerous (more competition) but also popular (more demand) Despite their abundance (more competition), books and education apps are not particularly popular (low demand) Productivity, utilities, and social networking are also areas of opportunity Copyright 2010, Third Ave Labs Page 4

App Store Category Popularity (Developer) Developers so far have flocked to Books, Games and Entertainment categories Apps by Category Books 32,715 Business 4,641 Education 13,668 Entertainment 22,268 Finance 2,640 Games 28,608 Healthcare & Fitness 3,895 Lifestyle 10,441 Medical 2,578 Music 6,944 Navigation 4,476 News 4,469 Photography 3,259 Productivity 4,247 Reference 7,027 Social Networking 3,144 Sports 6,773 Travel 10,676 Utilities 11,014 Weather 721 Copyright 2010, Third Ave Labs Page 5

App Store Category Popularity (Developer) This is true for both paid and free apps. Although there are relatively more paid apps in books, education and travel Percentage of Apps by Category Books 7% 22% Business 1% 5% Education 5% 8% Entertainment 12% 13% Finance 1% 2% Games 15% 18% Healthcare & Fitness 2% 2% Lifestyle 5% 7% Medical 1% 1% Music 3% 7% Navigation 2% 3% News 2% 5% Photography 2% 2% Productivity 2% 3% Reference 3% 4% Social Networking 1% 3% Sports 3% 4% Paid Travel 4% 7% Free Utilities 6% 7% Weather 0% 0% 0% 5% 10% 15% 20% 25% Copyright 2010, Third Ave Labs Page 6

Percentage of Apps Downloaded Games, entertainment, and productivity apps get a disproportionate percentage of downloads by Apptizr users Percentage of Apps by Category Books 3% 18% Categories with the Business 1% 3% highest download per app Education 3% 7% ratio: Games, Entertainment 12% 22% 1% Entertainment, Finance 1% 29% Games Productivity Healthcare & Fitness 2% 16% 2% Lifestyle 7% 6% 1% Categories with the Medical 1% 4% Music lowest download per app Navigation 1% 2% 4% ratio: Books, Travel, News 1% 2% Sports, Education, and Photography 3% 2% Business Productivity 2% 5% Reference 3%4% Social Networking 4% 2% % of Apps Downloaded (Apptizr) Sports 1% 4% % of Apps in App Store Travel 1% 6% Utilities 6% 8% Weather 0% 0% 0% 5% 10% 15% 20% 25% 30% 35% Copyright 2010, Third Ave Labs Page 7

Percentage of Apps Rated Similar results are found by looking at percentage of apps receiving reviews on App Store (proxy for downloads) Percentage of Apps by Category Books 1% 18% Categories with the Business 1%3% highest ratings per app Education 1% 7% ratio: Games, Social Entertainment 12% 16% 1% Networking, Finance 1% 45% Games Entertainment Healthcare & Fitness 2% 16% 2% Lifestyle 4%6% 0% Categories with the Medical 1% 4% Music lowest ratings per app Navigation 1% 2% 4% ratio: Books, Education, News 1% 2% Travel, Business Photography 2% 2% Productivity 3% 2% Reference 2%4% Social Networking 6% 2% % of Apps Rated (App Store) Sports 2%4% % of Apps in App Store Travel 1% 6% Utilities 7% 6% Weather 1% 0% 0% 10% 20% 30% 40% 50% Copyright 2010, Third Ave Labs Page 8

Percentage of Apps Liked Most “liked” categories by Apptizr users are games, entertainment, productivity, and utilities Percentage of Apps by Category Books 3% 18% Categories with the Business 2% 3% highest likes per app Education 4% 7% ratio: Productivity, Entertainment 12%13% 2% Utilities, Social Finance 1% 19% Games Networking, Games Healthcare & Fitness 4% 16% 2% Lifestyle 6% 7% 1% Categories with the Medical 1% Music 4% 5% lowest likes per app ratio: Navigation 1% 2% Books, Travel, Sports, News 2% 2% Education Photography 2% 4% Productivity 10% 2% Reference 4% 5% Social Networking 5% 2% % of Apps Liked (Apptizr) Sports 1% 4% % of Apps in App Store Travel 2% 6% Utilities 6% 10% Weather 1% 0% 0% 5% 10% 15% 20% Copyright 2010, Third Ave Labs Page 9

Category Popularity by User Browse Top categories browsed by Apptizr users are utilities, games, entertainment, and productivity Percentage of Apps Browsed by Category Utiliities 24% Games 15% Entertainment 9% Productivity 8% Lifestyle 6% Music 5% Navigation 5% Photography 4% Medical 3% Social Networking 3% Business 3% Reference 3% Healthcare & Fitness 3% Books 2% Education 2% News 2% Travel 1% Finance 1% Weather 1% Sports 1% Copyright 2010, Third Ave Labs Page 10

Q1 2010 Top Liked Apps (Free) Rank App Category 1 Pandora Radio Music 2 Shazam Music 3 Google Mobile App Reference 4 Google Earth Travel 5 Remote Entertainment 6 Movies Entertainment 7 textPlus Social Networking 8 Backgrounds Entertainment 9 Bump Social Networking 10 SnapTell Lifestyle Copyright 2010, Third Ave Labs Page 12

Q1 2010 Top Liked Apps (Paid) Rank App Category Price 1 RedLaser Utilities $0.99 2 Tap Tap Revenge Classic (paid version) Games $1.99 3 Tap Tap Revenge 2.6 Games $0.99 4 Pocket God Entertainment $0.99 5 1Password Productivity $6.99 6 Star Walk ‐ 5 stars astronomy guide Education $2.99 7 Air Sharing Productivity $2.99 8 AppSniper Productivity $0.99 9 SoundHound Music $4.99 10 Things Productivity $9.99 Copyright 2010, Third Ave Labs Page 13

Q1 2010 Top Downloaded Apps (Free) Rank App Category 1 MyTown Entertainment 2 Deal or No Deal: Million Dollar Mission Lite Games 3 Tap Fish Games 4 eWiFi Utilities 5 BubbleWrap Entertainment 6 Apptizr Productivity 7 textPlus Social Networking 8 Would You Survive? Entertainment 9 EPIC FAIL Lifestyle 10 Google Earth Travel Copyright 2010, Third Ave Labs Page 14

Q1 2010 Top Downloaded Apps (Paid) Rank App Category Price 1 Fingerzilla Games $1.99 2 1Password Productivity $6.99 3 Night Stand Utilities $0.99 4 Star Walk ‐ 5 stars astronomy guide Education $2.99 5 Pocket God Entertainment $0.99 6 The Moron Test Entertainment $0.99 7 iHandgun Entertainment $0.99 8 AppSniper Productivity $0.99 9 SoundHound Music $4.99 10 RedLaser Utilities $0.99 Copyright 2010, Third Ave Labs Page 15

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App store app_preferences_q12010

by David Li on Apr 21, 2010

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