2. DAVID
ROGERS
PORTFOLIO
Part One: Content Development
For my client Sage Audio, I embarked on a content strategy designed to build the Sage brand as the
online authority of the audio mastering industry. This began with a focus on rewriting the web
copy to focus on achieving high rankings for a number of broad keywords.
Source link: SageAudio.com
3. DAVID
ROGERS
PORTFOLIO
Part One: Content Development
From there, I began to focus on long-tail keywords searched for by those in the audio industry in a
blogging strategy designed to further elevate visibility of the site while providing relevant and
informative content. The blogging is an ongoing strategy, with an average of 2-3 blogs posted each
week.
Source link: Is Mastering Necessary?
4. DAVID
ROGERS
PORTFOLIO
Part One: Content Development
As Associate Editor at Mind Over Media, I am primarily responsible for working with
ScrubsMag.com, a lifestyle magazine for nurses. In addition to writing articles and maintaining the
site and its Wordpress CMS, I also help brainstorm, research and implement new content types
that will raise the engagement of visitors to not only the site, but also its social media properties.
Source link: ScrubsMag.com
5. DAVID
ROGERS
PORTFOLIO
Part One: Content Development
The following are aspects of the site that I am solely responsible for. On the left is the Scrubs
Caption Contest, where a different photo is added weekly for visitors to provide their own caption.
This feature has proven particularly popular on Facebook, as well.
Source links: Scrubs Caption Contest, Caption Contest Facebook
6. DAVID
ROGERS
PORTFOLIO
Part One: Content Development
Two of the types of content that we have also developed is the Code Happy Mobile app that acts
as a mobile social network for nurses, and the Nurses Guides to Hospitals. The latter is a Yelp-like
guide where nurses can find information about different workplaces around the country, and see
ratings and reviews from nurses that have worked in the facility.
Source link: The Nurse’s Guide to Hospitals
7. DAVID
ROGERS
PORTFOLIO
Part Two: Writing
Throughout my career I’ve done a variety of different writing, including journalism and web
copywriting on a multitude of topics. Here I’ll provide links to selections that illustrate this variety.
I contribute news on mobile technology to MadMobileNews.com. One of my most popular posts
there is on the future of mobile payments, which you can read here.
I also contribute content marketing news to ContentStandard.com. You can read this full article here.
8. DAVID
ROGERS
PORTFOLIO
Part Two: Writing
Throughout my career I’ve done a variety of different writing, including journalism and web
copywriting on a multitude of topics. Here I’ll provide links to selections that illustrate this variety.
When AsianBrushpainter.com decided to target an online American audience in addition to their existing
customers in China, I was brought onboard to write creative product descriptions for hundreds of products they
sell. On the following slide is an example of this writing.
9. DAVID
ROGERS
PORTFOLIO
Part Two: Writing
Throughout my career I’ve done a variety of different writing, including journalism and web
copywriting on a multitude of topics. Here I’ll provide links to selections that illustrate this variety.
Since ancient times, seals have been used as a “signature” on calligraphy documents, as well as paintings, to identify the owner of the document. Beauty Seal
Paste with Gift Box is a red seal paste, the traditional color paste seals are dipped in before being transferred to the artwork by a seal stone.
Seal carving, or the making of these seals, is a very important art form. The craft is often put into the same group of elite Chinese art forms as calligraphy,
painting and poetry because of its combination of calligraphy and engraving. Seal carving has quite an extensive history in China.
Initially emerging in ancient times during the Qin Dynasty (221-210 B.C.), seals at first were used only by royalty. When the emperor put his seal onto a
document, it meant that he approved the particular document. At the time, the royal seal was called Xi, which literally translates to “the imperial seal.”
Later, the practice evolved and non-officials began using their own stamps, which were called Yin. During the Tang Dynasty (618-907 A.D.), this name was
changed to Bao because Yin’s pronunciation was similar to that of another Chinese word meaning death.
Originally, seals usually were carved into ivory, bones and tortoise shells, though the materials often have changed throughout the years. Today, they typically
are carved in metal or semi-precious stones.
After the seals stopped being used exclusively by royalty, Chinese artists began using them to “sign” their artwork. To this day, artists take pride in developing
an identifying seal that is unique to them and their artwork.
More than just an accessory your seal stone, Beauty Seal Paste with Gift Box comes in a beautiful container and stylish gift box that also will serve as a great
decoration for you studio when you are not using the paste.
10. DAVID
ROGERS
PORTFOLIO
Part Two: Writing
Throughout my career I’ve done a variety of different writing, including journalism and web
copywriting on a multitude of topics. Here I’ll provide links to selections that illustrate this variety.
I also write blogs for my own site,
DandusMedia.com. This is one I did on
SEO.
As an example of a different type
of journalistic writing, this is a
feature I wrote on the Avett
Brothers for PasteMagazine.com
