Social Media Strategy & Goals

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Organizations are great at starting new online projects ... and then letting them quickly die. Do you know how to plan, sustain, and set goals for an online project? This session describes the planning processes used by several different libraries — how they plan, create strategy, get buy-in, and sustain a social media project.

Published in: Business

Social Media Strategy & Goals

  1. 1. flickr.com/photos/7amanito/3039338366/SocialMediaStrategy& Goals david lee king | topeka & shawnee county public library | davidleeking.com
  2. 2. gottastart #1
  3. 3. “There is noinstruction manual”
  4. 4. just start
  5. 5. just startEdmonton SkokieTopeka
  6. 6. startsmall flickr.com/photos/jdhancock/3760104591/
  7. 7. start smart flickr.com/photos/jakecaptive/3205277810/
  8. 8. gotta havestrategy& goals #2
  9. 9. your planswill change
  10. 10. flickr.com/photos/ramdac/373881476/
  11. 11. flickr.com/photos/sockrotation/4039832775/what goals?
  12. 12. flickr.com/photos/jonmcgovern/2698412919/develop someevil plans!
  13. 13. flickr.com/photos/loop_oh/5454534736/
  14. 14. set the directionflickr.com/photos/nicholas_t/2222229134/
  15. 15. big goal:connect withyour patrons! flickr.com/photos/sanjoselibrary/2800670513/
  16. 16. gottadefine youraudience #3
  17. 17. personas flickr.com/photos/mdxinteractiondesign/2961879717/
  18. 18. go whereflickr.com/photos/beavis/2425374221/ people gather
  19. 19. gottasustainit! #4
  20. 20. flickr.com/photos/markjsebastian/1264424156/who does the work?
  21. 21. let staff own it flickr.com/photos/wolflawlibrary/3636067822/
  22. 22. the process 1 person flickr.com/photos/cayusa/431036565/
  23. 23. the process larger team flickr.com/photos/cayusa/431036565/
  24. 24. the process Topeka flickr.com/photos/cayusa/431036565/
  25. 25. flickr.com/photos/transkamp/54371294/
  26. 26. Thank You!davidleeking.com

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