flickr.com/photos/7amanito/3039338366/SocialMediaStrategy& Goals david lee king | topeka & shawnee county public library | ...
gottastart        #1
“There is noinstruction manual”
just start
just startEdmonton       SkokieTopeka
startsmall        flickr.com/photos/jdhancock/3760104591/
start smart          flickr.com/photos/jakecaptive/3205277810/
gotta havestrategy& goals        #2
your planswill change
flickr.com/photos/ramdac/373881476/
flickr.com/photos/sockrotation/4039832775/what goals?
flickr.com/photos/jonmcgovern/2698412919/develop someevil plans!
flickr.com/photos/loop_oh/5454534736/
set the                                          directionflickr.com/photos/nicholas_t/2222229134/
big goal:connect withyour patrons!          flickr.com/photos/sanjoselibrary/2800670513/
gottadefine youraudience         #3
personas           flickr.com/photos/mdxinteractiondesign/2961879717/
go whereflickr.com/photos/beavis/2425374221/                                      people gather
gottasustainit!    #4
flickr.com/photos/markjsebastian/1264424156/who does the work?
let staff own it              flickr.com/photos/wolflawlibrary/3636067822/
the process        1 person              flickr.com/photos/cayusa/431036565/
the process     larger team              flickr.com/photos/cayusa/431036565/
the process         Topeka             flickr.com/photos/cayusa/431036565/
flickr.com/photos/transkamp/54371294/
Thank You!davidleeking.com
Social Media Strategy & Goals
Social Media Strategy & Goals
Upcoming SlideShare
Loading in …5
×

Social Media Strategy & Goals

4,494 views
4,448 views

Published on

Organizations are great at starting new online projects ... and then letting them quickly die. Do you know how to plan, sustain, and set goals for an online project? This session describes the planning processes used by several different libraries — how they plan, create strategy, get buy-in, and sustain a social media project.

Published in: Business

Social Media Strategy & Goals

  1. 1. flickr.com/photos/7amanito/3039338366/SocialMediaStrategy& Goals david lee king | topeka & shawnee county public library | davidleeking.com
  2. 2. gottastart #1
  3. 3. “There is noinstruction manual”
  4. 4. just start
  5. 5. just startEdmonton SkokieTopeka
  6. 6. startsmall flickr.com/photos/jdhancock/3760104591/
  7. 7. start smart flickr.com/photos/jakecaptive/3205277810/
  8. 8. gotta havestrategy& goals #2
  9. 9. your planswill change
  10. 10. flickr.com/photos/ramdac/373881476/
  11. 11. flickr.com/photos/sockrotation/4039832775/what goals?
  12. 12. flickr.com/photos/jonmcgovern/2698412919/develop someevil plans!
  13. 13. flickr.com/photos/loop_oh/5454534736/
  14. 14. set the directionflickr.com/photos/nicholas_t/2222229134/
  15. 15. big goal:connect withyour patrons! flickr.com/photos/sanjoselibrary/2800670513/
  16. 16. gottadefine youraudience #3
  17. 17. personas flickr.com/photos/mdxinteractiondesign/2961879717/
  18. 18. go whereflickr.com/photos/beavis/2425374221/ people gather
  19. 19. gottasustainit! #4
  20. 20. flickr.com/photos/markjsebastian/1264424156/who does the work?
  21. 21. let staff own it flickr.com/photos/wolflawlibrary/3636067822/
  22. 22. the process 1 person flickr.com/photos/cayusa/431036565/
  23. 23. the process larger team flickr.com/photos/cayusa/431036565/
  24. 24. the process Topeka flickr.com/photos/cayusa/431036565/
  25. 25. flickr.com/photos/transkamp/54371294/
  26. 26. Thank You!davidleeking.com

×