Social Media Strategy & Goals

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Social media - fun to do, hard for organizations to do successfully without creating strategy and goals for each tool. This presentation discusses how 7 libraries create strategy and goals for their …

Social media - fun to do, hard for organizations to do successfully without creating strategy and goals for each tool. This presentation discusses how 7 libraries create strategy and goals for their social media sites.

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  • 1. flickr.com/photos/7amanito/3039338366/SocialMediaStrategy& Goals david lee king | topeka & shawnee county public library | davidleeking.com
  • 2. gottastart #1
  • 3. “There is noinstruction manual”
  • 4. just start
  • 5. just startEdmonton SkokieTopeka
  • 6. startsmall flickr.com/photos/jdhancock/3760104591/
  • 7. start smart flickr.com/photos/jakecaptive/3205277810/
  • 8. strategicplanning& goals #2
  • 9. your planswill change
  • 10. flickr.com/photos/ramdac/373881476/
  • 11. flickr.com/photos/sockrotation/4039832775/what goals?
  • 12. flickr.com/photos/jonmcgovern/2698412919/develop someevil plans!
  • 13. flickr.com/photos/loop_oh/5454534736/
  • 14. set the directionflickr.com/photos/nicholas_t/2222229134/
  • 15. big goal:connect withyour patrons! flickr.com/photos/sanjoselibrary/2800670513/
  • 16. define youraudience #3
  • 17. personas flickr.com/photos/mdxinteractiondesign/2961879717/
  • 18. go whereflickr.com/photos/beavis/2425374221/ people gather
  • 19. sustainit! #4
  • 20. flickr.com/photos/markjsebastian/1264424156/who does the work?
  • 21. let staff own it flickr.com/photos/wolflawlibrary/3636067822/
  • 22. the process 3 ways flickr.com/photos/cayusa/431036565/
  • 23. the process 3 ways flickr.com/photos/cayusa/431036565/
  • 24. the process 3 ways flickr.com/photos/cayusa/431036565/
  • 25. the process 3 ways flickr.com/photos/cayusa/431036565/
  • 26. flickr.com/photos/transkamp/54371294/