Social Media Strategy & Goals
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Social Media Strategy & Goals

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Social media - fun to do, hard for organizations to do successfully without creating strategy and goals for each tool. This presentation discusses how 7 libraries create strategy and goals for their ...

Social media - fun to do, hard for organizations to do successfully without creating strategy and goals for each tool. This presentation discusses how 7 libraries create strategy and goals for their social media sites.

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http://www.davidleeking.com 431
http://lonewolflibrarian.wordpress.com 73
http://www.scoop.it 15
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http://ccplstaff.pbworks.com 6
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Social Media Strategy & Goals Social Media Strategy & Goals Presentation Transcript

  • flickr.com/photos/7amanito/3039338366/SocialMediaStrategy& Goals david lee king | topeka & shawnee county public library | davidleeking.com
  • gottastart #1
  • “There is noinstruction manual”
  • just start
  • just startEdmonton SkokieTopeka
  • startsmall flickr.com/photos/jdhancock/3760104591/
  • start smart flickr.com/photos/jakecaptive/3205277810/
  • strategicplanning& goals #2
  • your planswill change
  • flickr.com/photos/ramdac/373881476/
  • flickr.com/photos/sockrotation/4039832775/what goals?
  • flickr.com/photos/jonmcgovern/2698412919/develop someevil plans!
  • flickr.com/photos/loop_oh/5454534736/
  • set the directionflickr.com/photos/nicholas_t/2222229134/
  • big goal:connect withyour patrons! flickr.com/photos/sanjoselibrary/2800670513/
  • define youraudience #3
  • personas flickr.com/photos/mdxinteractiondesign/2961879717/
  • go whereflickr.com/photos/beavis/2425374221/ people gather
  • sustainit! #4
  • flickr.com/photos/markjsebastian/1264424156/who does the work?
  • let staff own it flickr.com/photos/wolflawlibrary/3636067822/
  • the process 3 ways flickr.com/photos/cayusa/431036565/
  • the process 3 ways flickr.com/photos/cayusa/431036565/
  • the process 3 ways flickr.com/photos/cayusa/431036565/
  • the process 3 ways flickr.com/photos/cayusa/431036565/
  • flickr.com/photos/transkamp/54371294/