Social Media Strategy & Goals

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Social media - fun to do, hard for organizations to do successfully without creating strategy and goals for each tool. This presentation discusses how 7 libraries create strategy and goals for their social media sites.

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Social Media Strategy & Goals

  1. 1. flickr.com/photos/7amanito/3039338366/SocialMediaStrategy& Goals david lee king | topeka & shawnee county public library | davidleeking.com
  2. 2. gottastart #1
  3. 3. “There is noinstruction manual”
  4. 4. just start
  5. 5. just startEdmonton SkokieTopeka
  6. 6. startsmall flickr.com/photos/jdhancock/3760104591/
  7. 7. start smart flickr.com/photos/jakecaptive/3205277810/
  8. 8. strategicplanning& goals #2
  9. 9. your planswill change
  10. 10. flickr.com/photos/ramdac/373881476/
  11. 11. flickr.com/photos/sockrotation/4039832775/what goals?
  12. 12. flickr.com/photos/jonmcgovern/2698412919/develop someevil plans!
  13. 13. flickr.com/photos/loop_oh/5454534736/
  14. 14. set the directionflickr.com/photos/nicholas_t/2222229134/
  15. 15. big goal:connect withyour patrons! flickr.com/photos/sanjoselibrary/2800670513/
  16. 16. define youraudience #3
  17. 17. personas flickr.com/photos/mdxinteractiondesign/2961879717/
  18. 18. go whereflickr.com/photos/beavis/2425374221/ people gather
  19. 19. sustainit! #4
  20. 20. flickr.com/photos/markjsebastian/1264424156/who does the work?
  21. 21. let staff own it flickr.com/photos/wolflawlibrary/3636067822/
  22. 22. the process 3 ways flickr.com/photos/cayusa/431036565/
  23. 23. the process 3 ways flickr.com/photos/cayusa/431036565/
  24. 24. the process 3 ways flickr.com/photos/cayusa/431036565/
  25. 25. the process 3 ways flickr.com/photos/cayusa/431036565/
  26. 26. flickr.com/photos/transkamp/54371294/

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