• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media for Customer Connections
 

Social Media for Customer Connections

on

  • 3,675 views

Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing ...

Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing - yet relatively few firms do it well. David presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. David demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve.

For more info on this, get David's book, Face2Face: Using Facebook, Twitter, and other social media tools to create great customer connections!

Statistics

Views

Total Views
3,675
Views on SlideShare
1,631
Embed Views
2,044

Actions

Likes
5
Downloads
54
Comments
0

17 Embeds 2,044

http://www.davidleeking.com 1436
http://cloud.feedly.com 195
http://libraryschool.libguidescms.com 194
http://feeds.feedburner.com 85
http://www.newsblur.com 28
http://feedreader.com 27
http://digg.com 23
http://newsblur.com 20
http://www.feedspot.com 17
http://reader.aol.com 7
http://inoreader.com 4
https://twitter.com 3
http://summary 1
http://newinfopalace.blogspot.com 1
http://feedproxy.google.com 1
http://ranksit.com 1
http://www.inoreader.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media for Customer Connections Social Media for Customer Connections Presentation Transcript

    • Social Media flickr.com/photos/94852245@N00/4338268272/ for customer david lee king | topeka & shawnee county public library | davidleeking.com connections
    • flickr.com/photos/30008935@N00/417833522/ problem: we haven’t embraced the social web
    • we have the tools flickr.com/photos/safari_vacation/6257284524/
    • not quite sure how to use them!
    • So, what do you think about our library? flickr.com/photos/10059155@N05/4712929433/
    • What's missing? flickr.com/photos/40624839@N02/3784049371/ face2face interaction
    • how online engagement works flickr.com/photos/23697075@N03/3010947232/
    • flickr.com/photos/niallkennedy/667670285/
    • 3 ways to transform into a face2face library flickr.com/photos/94852245@N00/4338268272/
    • 1. listening flickr.com/photos/94852245@N00/4338268272/
    • why listen? flickr.com/photos/58571789@N00/4519906494/
    • what to listen for flickr.com/photos/58571789@N00/4519906494/
    • responding flickr.com/photos/58571789@N00/4519906494/
    • listening in Topeka flickr.com/photos/58571789@N00/4519906494/
    • 2. basic communication (online) flickr.com/photos/94852245@N00/4338268272/
    • conversational writing
    • add pictures & video
    • add pictures & video [like this]
    • be “you” online [“you”]
    • pics of staff new stuff customers!
    • where are the people? flickr.com/photos/hackleypubliclibrary/3903700537/
    • 3. “doing” community flickr.com/photos/94852245@N00/4338268272/
    • we get this
    • flickr.com/photos/53472606@N00/2751815892/ less control here
    • respond to critics flickr.com/photos/41987260@N00/3634805732/
    • listen first flickr.com/photos/41987260@N00/3634805732/
    • admit & apologize flickr.com/photos/41987260@N00/3634805732/
    • be nice flickr.com/photos/41987260@N00/3634805732/
    • be quiet (i.e., don’t respond) flickr.com/photos/41987260@N00/3634805732/
    • develop a thick skin flickr.com/photos/41987260@N00/3634805732/
    • where to start! flickr.com/photos/94852245@N00/4338268272/
    • ask flickr.com/photos/94852245@N00/4338268272/
    • set goals & strategy flickr.com/photos/21290415@N05/3006994838/
    • who does the work? flickr.com/photos/aboutmattlaw/3673332299/
    • measure success flickr.com/photos/aboutmattlaw/3673332299/
    • flickr.com/photos/94852245@N00/4338268272/ creating great customer connections starts with you!
    • thank you! davidleeking.com