Social Media for Customer Connections

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Talking person to person is easy in social media. But when you start sharing as an organization, it suddenly feels different. This presentation gives ideas to make that business to person sharing feel like a person to person connection - a real, face2face conversation.

Published in: Business, News & Politics
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Social Media for Customer Connections

  1. 1. flickr.com/photos/94852245@N00/4338268272/ Soc ial M edia for customer conne ction sdavid lee king | topeka & shawnee county public library | davidleeking.com
  2. 2. problem: we haven’t embraced the social web flickr.com/photos/30008935@N00/417833522/
  3. 3. we havethe tools flickr.com/photos/safari_vacation/6257284524/
  4. 4. not quitesure howto usethem!
  5. 5. So, what do you think about our library? flickr.com/photos/10059155@N05/4712929433/
  6. 6. Whats missing? face2face interaction flickr.com/photos/40624839@N02/3784049371/
  7. 7. how onlineengagement works flickr.com/photos/23697075@N03/3010947232/
  8. 8. flickr.com/photos/niallkennedy/667670285/
  9. 9. 3 ways to transform into aface2face library flickr.com/photos/94852245@N00/4338268272/
  10. 10. 1.listening flickr.com/photos/94852245@N00/4338268272/
  11. 11. why listen? flickr.com/photos/58571789@N00/4519906494/
  12. 12. what tolisten for flickr.com/photos/58571789@N00/4519906494/
  13. 13. responding flickr.com/photos/58571789@N00/4519906494/
  14. 14. listening in Topeka flickr.com/photos/58571789@N00/4519906494/
  15. 15. 2. basiccommunication (online) flickr.com/photos/94852245@N00/4338268272/
  16. 16. conversational writing
  17. 17. add pictures & video
  18. 18. [like this] add pictures & video
  19. 19. [“you”] be “you” online
  20. 20. pics of staff new stuff customers!
  21. 21. flickr.com/photos/hackleypubliclibrary/3903700537/ where arethe people?
  22. 22. 3. “doing”community flickr.com/photos/94852245@N00/4338268272/
  23. 23. we get this
  24. 24. flickr.com/photos/53472606@N00/2751815892/ less control here
  25. 25. respondto critics flickr.com/photos/41987260@N00/3634805732/
  26. 26. listen first flickr.com/photos/41987260@N00/3634805732/
  27. 27. admit &apologize flickr.com/photos/41987260@N00/3634805732/
  28. 28. be nice flickr.com/photos/41987260@N00/3634805732/
  29. 29. be quiet(i.e., don’t respond) flickr.com/photos/41987260@N00/3634805732/
  30. 30. develop athick skin flickr.com/photos/41987260@N00/3634805732/
  31. 31. where to start! flickr.com/photos/94852245@N00/4338268272/
  32. 32. askflickr.com/photos/94852245@N00/4338268272/
  33. 33. set goals& strategy flickr.com/photos/21290415@N05/3006994838/
  34. 34. who does the work? flickr.com/photos/aboutmattlaw/3673332299/
  35. 35. measure success flickr.com/photos/aboutmattlaw/3673332299/
  36. 36. creating great customer connectionsstarts with you! flickr.com/photos/94852245@N00/4338268272/
  37. 37. thank you! davidleeking.com

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