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Social Media & Customer Connections: Implications for Libraries
 

Social Media & Customer Connections: Implications for Libraries

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When you mix social media, libraries, and customers together, there are some interesting implications. This presentation focuses on those implications for libraries - what libraries need to do to meet ...

When you mix social media, libraries, and customers together, there are some interesting implications. This presentation focuses on those implications for libraries - what libraries need to do to meet this challenge.

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http://stephenslighthouse.com 232
http://feedly.com 162
http://www.scoop.it 160
http://lonewolflibrarian.wordpress.com 149
http://www.verdiepdingen.nl 36
http://www.feedspot.com 22
http://www.newsblur.com 12
http://localhost 7
http://blogsaverroes.juntadeandalucia.es 7
https://twitter.com 5
http://digg.com 5
https://mountparan.itslearning.com 4
https://www.facebook.com 4
http://wp11252114.server-he.de 3
http://newsblur.com 3
http://www.inoreader.com 3
http://www.library.ceu.hu 2
http://reader.aol.com 2
https://www.rebelmouse.com 2
http://jophenr.blogspot.com.au 1
http://webcache.googleusercontent.com 1
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    Social Media & Customer Connections: Implications for Libraries Social Media & Customer Connections: Implications for Libraries Presentation Transcript

    • flickr.com/photos/frf_kmeron/3761063379/ Social Media & Customer Connections: s on raries ti b ca Li li p Im or f david lee king | davidleeking.com | tscpl.org
    • flickr.com/photos/mdgovpics/6756420231/
    • flickr.com/photos/mdgovpics/6756420231/
    • flickr.com/photos/miserychick/7052093201/
    • flickr.com/photos/frf_kmeron/3761063379/
    • flickr.com/photos/frf_kmeron/3761063379/ not a good idea
    • flickr.com/photos/krezk/2768502090/ the current landscape
    • social media
    • librarians
    • today’s MAD librarian skills include …?
    • … and libraries need this stuff …
    • customers
    • So, what do you think about our library? flickr.com/photos/10059155@N05/4712929433/
    • Mix it all together, and … flickr.com/photos/pamhule/8604396773/
    • this landscape has implications…
    • still need those mad librarian skills flickr.com/photos/bookgrl/1285989556/
    • flickr.com/photos/t_buchtele/3422507814/ d n i f e n dl a e c e e n w e h t
    • we need to be social flickr.com/photos/jasonahowie/8583949219/
    • we need new skills flickr.com/photos/sandialabs/12238306823/
    • content skills flickr.com/photos/itsmeritesh/10470324244/
    • media creation skills flickr.com/photos/chocxtc/8092078083/
    • social media skills flickr.com/photos/sandialabs/12238306823/ http://boldandfierce.com/the-social-media-phenomenon-a-discussion-with-my-husband/
    • we need new tools flickr.com/photos/nfsa/4580070895/
    • how do you get there? flickr.com/photos/jdhancock/4407661873
    • starts with your community flickr.com/photos/meer/172210681
    • why listen? flickr.com/photos/58571789@N00/4519906494/
    • what to listen for flickr.com/photos/58571789@N00/4519906494/
    • responding flickr.com/photos/58571789@N00/4519906494/
    • listening in Topeka flickr.com/photos/58571789@N00/4519906494/
    • ask them what they want to see flickr.com/photos/meer/172210681
    • flickr.com/photos/meer/172210681
    • starts with staff
    • how to post
    • Be human! flickr.com/photos/47494486@N03/5036313154/
    • [“you”] be “you” online
    • Type like you talk flickr.com/photos/60648084@N00/2462966749/
    • Think short. flickr.com/photos/28311604@N00/63694234/
    • Be visual. flickr.com/photos/20375052@N00/5681426/
    • Be visual. 39
    • add pictures & video
    • [like this] add pictures & video
    • pics of staff new stuff customers!
    • flickr.com/photos/hackleypubliclibrary/3903700537/ where are the people?
    • who does the work? flickr.com/photos/aboutmattlaw/3673332299/
    • Multiple admins
    • flickr.com/photos/33472412@N00/1696964330/ set posting goals
    • ROI flickr.com/photos/andercismo/2349098787
    • Basics = Audience Growth flickr.com/photos/nedward/3379354574
    • Engagement = customers connecting with you
    • flickr.com/photos/saclaw/7107478019 Conversions = calls-to-action & next steps
    • let’s start now! flickr.com/photos/camdiluv/4441155157
    • thanks! davidleeking.com
    • questions? davidleeking.com