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Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
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Social Media & Customer Connections: Implications for Libraries

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When you mix social media, libraries, and customers together, there are some interesting implications. This presentation focuses on those implications for libraries - what libraries need to do to meet …

When you mix social media, libraries, and customers together, there are some interesting implications. This presentation focuses on those implications for libraries - what libraries need to do to meet this challenge.

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  • 1. flickr.com/photos/frf_kmeron/3761063379/ Social Media & Customer Connections: s on raries ti b ca Li li p Im or f david lee king | davidleeking.com | tscpl.org
  • 2. flickr.com/photos/mdgovpics/6756420231/
  • 3. flickr.com/photos/mdgovpics/6756420231/
  • 4. flickr.com/photos/miserychick/7052093201/
  • 5. flickr.com/photos/frf_kmeron/3761063379/
  • 6. flickr.com/photos/frf_kmeron/3761063379/ not a good idea
  • 7. flickr.com/photos/krezk/2768502090/ the current landscape
  • 8. social media
  • 9. librarians
  • 10. today’s MAD librarian skills include …?
  • 11. … and libraries need this stuff …
  • 12. customers
  • 13. So, what do you think about our library? flickr.com/photos/10059155@N05/4712929433/
  • 14. Mix it all together, and … flickr.com/photos/pamhule/8604396773/
  • 15. this landscape has implications…
  • 16. still need those mad librarian skills flickr.com/photos/bookgrl/1285989556/
  • 17. flickr.com/photos/t_buchtele/3422507814/ d n i f e n dl a e c e e n w e h t
  • 18. we need to be social flickr.com/photos/jasonahowie/8583949219/
  • 19. we need new skills flickr.com/photos/sandialabs/12238306823/
  • 20. content skills flickr.com/photos/itsmeritesh/10470324244/
  • 21. media creation skills flickr.com/photos/chocxtc/8092078083/
  • 22. social media skills flickr.com/photos/sandialabs/12238306823/ http://boldandfierce.com/the-social-media-phenomenon-a-discussion-with-my-husband/
  • 23. we need new tools flickr.com/photos/nfsa/4580070895/
  • 24. how do you get there? flickr.com/photos/jdhancock/4407661873
  • 25. starts with your community flickr.com/photos/meer/172210681
  • 26. why listen? flickr.com/photos/58571789@N00/4519906494/
  • 27. what to listen for flickr.com/photos/58571789@N00/4519906494/
  • 28. responding flickr.com/photos/58571789@N00/4519906494/
  • 29. listening in Topeka flickr.com/photos/58571789@N00/4519906494/
  • 30. ask them what they want to see flickr.com/photos/meer/172210681
  • 31. flickr.com/photos/meer/172210681
  • 32. starts with staff
  • 33. how to post
  • 34. Be human! flickr.com/photos/47494486@N03/5036313154/
  • 35. [“you”] be “you” online
  • 36. Type like you talk flickr.com/photos/60648084@N00/2462966749/
  • 37. Think short. flickr.com/photos/28311604@N00/63694234/
  • 38. Be visual. flickr.com/photos/20375052@N00/5681426/
  • 39. Be visual. 39
  • 40. add pictures & video
  • 41. [like this] add pictures & video
  • 42. pics of staff new stuff customers!
  • 43. flickr.com/photos/hackleypubliclibrary/3903700537/ where are the people?
  • 44. who does the work? flickr.com/photos/aboutmattlaw/3673332299/
  • 45. Multiple admins
  • 46. flickr.com/photos/33472412@N00/1696964330/ set posting goals
  • 47. ROI flickr.com/photos/andercismo/2349098787
  • 48. Basics = Audience Growth flickr.com/photos/nedward/3379354574
  • 49. Engagement = customers connecting with you
  • 50. flickr.com/photos/saclaw/7107478019 Conversions = calls-to-action & next steps
  • 51. let’s start now! flickr.com/photos/camdiluv/4441155157
  • 52. thanks! davidleeking.com
  • 53. questions? davidleeking.com

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