Setting up the New Stuff: Planning & Implementing Library 2.0

Setting up the New Stuff: Planning & Implementing Library 2.0 David Lee King Digital Branch & Services Manager Topeka & Shawnee County Public Library davidleeking.com

Three Parts 1. Why, What, Who, How, and When 2. Topeka’s Current Experiments 3. Digital Branch Planning

Part 1: Why, What, Who, How, and When

Why set up new services? • meet changing customer needs • stay culturally relevant • Keep digital space up-to-date

What services to set up? • Lots to choose from! • think through goals • what should the end result look like?

Who does the work? Patrons? Staff?

How to make it happen • Admin and Management • staff time • do we have – the equipment – willing participants – can we make willing participants? – Skilled staff?

Show Admin... • the numbers - explain your plan, set goals, project results • the money - as in $0 spent • the participation - real customers adding real value to the library • the missing piece - show how it ﬁts into organizational plan

Ideas from the Top • Find people who get things done • Find a champion • Discover his/her interests • Tell Stories

When to roll it out • like, yesterday! • seriously - some things don't take a lot of time – blogs, ﬂickr, youtube, IM – 5 minutes, tops • depends on you

Content, Container, Customer

Content • Conversational tone • Create often • Reuse Content…

inviting participation Just Ask.

Container Just the Basics or Fancy-Schmancy?

Customers Contacts Comments Creators

contacts

comments • answer them • quickly • default to “comments on” • edit if needed

creators? • decide about customer content – Actual content? – Comments only? • who's in charge of content babysitting? – Doesn’t have to be the “webmaster” – Definitely not Admin!

Some Speciﬁcs…

Blogs, flickr, MySpace, YouTube

decisions Mylibrary.blogspot.com or Mylibrary.org/blog

decisions • reason for the blog – what's new at the library? – new books? – library news? • who's in charge? who writes? Who answers comments?

tricks • link to your stuff – catalog – events • flickr for images – saves storage space on server – pic is in two places - re-using content – two places for comments • Customer and staff training

staff needs • a little training on posting • writing for the web training • Basic HTML – for flickr, etc

decisions • Downloadable video? • Channel Design • reason for the videos – what's new/library update videos – videos of events – training – new books? – library news?

decisions • YouTube-specific account stuff • who's in charge? who creates videos? who watches comments? • Staff or customer content? • Everything in Blogs above…

tricks • channels: link to other relevant channels! • provide link back to library page •Embed video on your website!

staff needs • training! • equipment

ﬂickr http://ﬂickr.com/photos/libraryman/292590660

decisions • Who takes pictures? • Who uploads pictures • Do you need a library policy? • Tags and sets • What will you do with flickr photos?

tricks • Push photos on site • Profile • Links from flickr to website • Use flickr as library’s image hoster

staff needs • Photography training? • Camera • Flickr account (go pro) • Graphics editing software • Time!

MySpace

decisions: • MySpace name, age, sex • Design/skin • Reason for the page!!! • Make use of multimedia?

tricks • Musical artist account… • Reuse content • Customized additions • Link to your content!

staff needs • who's in charge of it? who will write for it? who will check it and comments? • Time

Part 2: Topeka’s Current Experiments

blogs • meetings and wikis used for planning • created a loose schedule for posting • anyone can post • internal and public blogs

general blog guidelines • be accountable • write relevant content • be respectful • be conﬁdential • respect copyrights • obey the law • remember the handbook

Instant Messaging • meebo widget • telephone reference add-on • “just do it” • guidelines will come if/when needed • Installing trillian on staff PCs

podcasting/videocasting • Experiments • video - one person • podcasts - a couple of people • using YouTube to host video

Social Networking

Part 3: Digital Branch Planning

Digital Branch? • Remove “digital” • My job • My “branch” • My staff

Goals for the branch • all library services Stafﬁng available physically and digitally • take advantage of unique Training features of the web • to some, the digital branch will be their only Content library

stafﬁng

digital branch manager • big picture development • strategic planning • trend watching • Mentoring • talking to internal and external groups

web dudes • creating new tools, features, etc for site • coding, html, css, javascript, etc • day-to-day stuff

possible oversight group • big picture future developments • include patrons: great way to be customer-centric

Content Creators • create content for the Digital Branch • articles, lists, photos, videos, podcasts communication • start conversations • answer questions, respond to comments

Stafﬁng Levels • minimum 2 people per blog/content area • minimum 1 person in charge of social networking site

Finding staff • for opening: • Ask for volunteers • have managers “volunteer” people • tasks included in job descriptions

Finding staff • future staff development: • Training • hold regular “what we need” meetings • potential Learning 2.0 program • continue asking and mentoring • Goal: to develop 21st century librarians

Training needs • training for specific tasks/jobs: • how to post, to specific blogs • how to add video to youtube • how to use the digital camera & post to flickr • tagging basics

Training needs • Orientation training • My expectations • Web staff train on speciﬁcs • editorial standards • then train the trainer approach • Still in development

Content & Conversations • Sharing the library’s story • Collections • Community starting conversations

Holes to ﬁll • blogs/subject guides: • at least 14 of them • some have default staff • Services/Department pages • Social Networking sites • “Odd Jobs”

style guidelines • conversational tone • active voice, written for web • goal is conversation • goal is sharing thoughts and content, and to start conversations • display content creator’s ﬁrst name and headshot

Future Plans and Assessment

Future Phases • opening day is phase one • teens, kids sites • catalog • potential “mylibrary” personalized services • beta forever

feedback • Plan for continued patron feedback • analytics tracking • Strategic planning

Thank you! davidleeking.com

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Setting up the New Stuff: Planning & Implementing Library 2.0

by David King

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