Setting up the New Stuff: Planning & Implementing Library 2.0
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Setting up the New Stuff: Planning & Implementing Library 2.0

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Planning and implementing 2.0 stuff talk for lcl09

Planning and implementing 2.0 stuff talk for lcl09

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  • 1. Setting up the New Stuff: Planning & Implementing Library 2.0 David Lee King Digital Branch & Services Manager Topeka & Shawnee County Public Library davidleeking.com
  • 2. Three Parts 1. Why, What, Who, How, and When 2. Topeka’s Current Experiments 3. Digital Branch Planning
  • 3. Part 1: Why, What, Who, How, and When
  • 4. Why?
  • 5. Why set up new services? • meet changing customer needs • stay culturally relevant • Keep digital space up-to-date
  • 6. What services to set up? • Lots to choose from! • think through goals • what should the end result look like?
  • 7. What services to set up? • Lots to choose from! • think through goals • what should the end result look like?
  • 8. Who does the work? Patrons? Staff?
  • 9. How to make it happen • Admin and Management • staff time • do we have – the equipment – willing participants – can we make willing participants? – Skilled staff?
  • 10. How to make it happen • Admin and Management • staff time • do we have – the equipment – willing participants – can we make willing participants? – Skilled staff?
  • 11. Show Admin... • the numbers - explain your plan, set goals, project results • the money - as in $0 spent • the participation - real customers adding real value to the library • the missing piece - show how it fits into organizational plan
  • 12. Ideas from the Top • Find people who get things done • Find a champion • Discover his/her interests • Tell Stories
  • 13. When to roll it out • like, yesterday! • seriously - some things don't take a lot of time – blogs, flickr, youtube, IM – 5 minutes, tops • depends on you
  • 14. Content, Container, Customer
  • 15. Content • Conversational tone • Create often • Reuse Content…
  • 16. inviting participation Just Ask.
  • 17. Container Just the Basics or Fancy-Schmancy?
  • 18. Customers Contacts Comments Creators
  • 19. contacts
  • 20. comments • answer them • quickly • default to “comments on” • edit if needed
  • 21. creators? • decide about customer content – Actual content? – Comments only? • who's in charge of content babysitting? – Doesn’t have to be the “webmaster” – Definitely not Admin!
  • 22. Some Specifics…
  • 23. Blogs, flickr, MySpace, YouTube
  • 24. blogs
  • 25. decisions Mylibrary.blogspot.com or Mylibrary.org/blog
  • 26. decisions • reason for the blog – what's new at the library? – new books? – library news? • who's in charge? who writes? Who answers comments?
  • 27. tricks • link to your stuff – catalog – events • flickr for images – saves storage space on server – pic is in two places - re-using content – two places for comments • Customer and staff training
  • 28. staff needs • a little training on posting • writing for the web training • Basic HTML – for flickr, etc
  • 29. decisions • Downloadable video? • Channel Design • reason for the videos – what's new/library update videos – videos of events – training – new books? – library news?
  • 30. decisions • YouTube-specific account stuff • who's in charge? who creates videos? who watches comments? • Staff or customer content? • Everything in Blogs above…
  • 31. tricks • channels: link to other relevant channels! • provide link back to library page •Embed video on your website!
  • 32. staff needs • training! • equipment
  • 33. flickr http://flickr.com/photos/libraryman/292590660
  • 34. decisions • Who takes pictures? • Who uploads pictures • Do you need a library policy? • Tags and sets • What will you do with flickr photos?
  • 35. tricks • Push photos on site • Profile • Links from flickr to website • Use flickr as library’s image hoster
  • 36. staff needs • Photography training? • Camera • Flickr account (go pro) • Graphics editing software • Time!
  • 37. MySpace
  • 38. decisions: • MySpace name, age, sex • Design/skin • Reason for the page!!! • Make use of multimedia?
  • 39. tricks • Musical artist account… • Reuse content • Customized additions • Link to your content!
  • 40. staff needs • who's in charge of it? who will write for it? who will check it and comments? • Time
  • 41. Part 2: Topeka’s Current Experiments
  • 42. blogs • meetings and wikis used for planning • created a loose schedule for posting • anyone can post • internal and public blogs
  • 43. general blog guidelines • be accountable • write relevant content • be respectful • be confidential • respect copyrights • obey the law • remember the handbook
  • 44. Instant Messaging • meebo widget • telephone reference add-on • “just do it” • guidelines will come if/when needed • Installing trillian on staff PCs
  • 45. podcasting/videocasting • Experiments • video - one person • podcasts - a couple of people • using YouTube to host video
  • 46. Social Networking
  • 47. Part 3: Digital Branch Planning
  • 48. Digital Branch? • Remove “digital” • My job • My “branch” • My staff
  • 49. Goals for the branch • all library services Staffing available physically and digitally • take advantage of unique Training features of the web • to some, the digital branch will be their only Content library
  • 50. staffing
  • 51. digital branch manager • big picture development • strategic planning • trend watching • Mentoring • talking to internal and external groups
  • 52. web dudes • creating new tools, features, etc for site • coding, html, css, javascript, etc • day-to-day stuff
  • 53. possible oversight group • big picture future developments • include patrons: great way to be customer-centric
  • 54. Content Creators • create content for the Digital Branch • articles, lists, photos, videos, podcasts communication • start conversations • answer questions, respond to comments
  • 55. Staffing Levels • minimum 2 people per blog/content area • minimum 1 person in charge of social networking site
  • 56. Finding staff • for opening: • Ask for volunteers • have managers “volunteer” people • tasks included in job descriptions
  • 57. Finding staff • future staff development: • Training • hold regular “what we need” meetings • potential Learning 2.0 program • continue asking and mentoring • Goal: to develop 21st century librarians
  • 58. Training needs • training for specific tasks/jobs: • how to post, to specific blogs • how to add video to youtube • how to use the digital camera & post to flickr • tagging basics
  • 59. Training needs • Orientation training • My expectations • Web staff train on specifics • editorial standards • then train the trainer approach • Still in development
  • 60. Content & Conversations • Sharing the library’s story • Collections • Community starting conversations
  • 61. Holes to fill • blogs/subject guides: • at least 14 of them • some have default staff • Services/Department pages • Social Networking sites • “Odd Jobs”
  • 62. style guidelines • conversational tone • active voice, written for web • goal is conversation • goal is sharing thoughts and content, and to start conversations • display content creator’s first name and headshot
  • 63. Future Plans and Assessment
  • 64. Future Phases • opening day is phase one • teens, kids sites • catalog • potential “mylibrary” personalized services • beta forever
  • 65. feedback • Plan for continued patron feedback • analytics tracking • Strategic planning
  • 66. Thank you! davidleeking.com