Setting up the New Stuff: Planning & Implementing Library 2.0

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Planning and implementing 2.0 stuff talk for lcl09

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Setting up the New Stuff: Planning & Implementing Library 2.0

  1. 1. Setting up the New Stuff: Planning & Implementing Library 2.0 David Lee King Digital Branch & Services Manager Topeka & Shawnee County Public Library davidleeking.com
  2. 2. Three Parts 1. Why, What, Who, How, and When 2. Topeka’s Current Experiments 3. Digital Branch Planning
  3. 3. Part 1: Why, What, Who, How, and When
  4. 4. Why?
  5. 5. Why set up new services? • meet changing customer needs • stay culturally relevant • Keep digital space up-to-date
  6. 6. What services to set up? • Lots to choose from! • think through goals • what should the end result look like?
  7. 7. What services to set up? • Lots to choose from! • think through goals • what should the end result look like?
  8. 8. Who does the work? Patrons? Staff?
  9. 9. How to make it happen • Admin and Management • staff time • do we have – the equipment – willing participants – can we make willing participants? – Skilled staff?
  10. 10. How to make it happen • Admin and Management • staff time • do we have – the equipment – willing participants – can we make willing participants? – Skilled staff?
  11. 11. Show Admin... • the numbers - explain your plan, set goals, project results • the money - as in $0 spent • the participation - real customers adding real value to the library • the missing piece - show how it fits into organizational plan
  12. 12. Ideas from the Top • Find people who get things done • Find a champion • Discover his/her interests • Tell Stories
  13. 13. When to roll it out • like, yesterday! • seriously - some things don't take a lot of time – blogs, flickr, youtube, IM – 5 minutes, tops • depends on you
  14. 14. Content, Container, Customer
  15. 15. Content • Conversational tone • Create often • Reuse Content…
  16. 16. inviting participation Just Ask.
  17. 17. Container Just the Basics or Fancy-Schmancy?
  18. 18. Customers Contacts Comments Creators
  19. 19. contacts
  20. 20. comments • answer them • quickly • default to “comments on” • edit if needed
  21. 21. creators? • decide about customer content – Actual content? – Comments only? • who's in charge of content babysitting? – Doesn’t have to be the “webmaster” – Definitely not Admin!
  22. 22. Some Specifics…
  23. 23. Blogs, flickr, MySpace, YouTube
  24. 24. blogs
  25. 25. decisions Mylibrary.blogspot.com or Mylibrary.org/blog
  26. 26. decisions • reason for the blog – what's new at the library? – new books? – library news? • who's in charge? who writes? Who answers comments?
  27. 27. tricks • link to your stuff – catalog – events • flickr for images – saves storage space on server – pic is in two places - re-using content – two places for comments • Customer and staff training
  28. 28. staff needs • a little training on posting • writing for the web training • Basic HTML – for flickr, etc
  29. 29. decisions • Downloadable video? • Channel Design • reason for the videos – what's new/library update videos – videos of events – training – new books? – library news?
  30. 30. decisions • YouTube-specific account stuff • who's in charge? who creates videos? who watches comments? • Staff or customer content? • Everything in Blogs above…
  31. 31. tricks • channels: link to other relevant channels! • provide link back to library page •Embed video on your website!
  32. 32. staff needs • training! • equipment
  33. 33. flickr http://flickr.com/photos/libraryman/292590660
  34. 34. decisions • Who takes pictures? • Who uploads pictures • Do you need a library policy? • Tags and sets • What will you do with flickr photos?
  35. 35. tricks • Push photos on site • Profile • Links from flickr to website • Use flickr as library’s image hoster
  36. 36. staff needs • Photography training? • Camera • Flickr account (go pro) • Graphics editing software • Time!
  37. 37. MySpace
  38. 38. decisions: • MySpace name, age, sex • Design/skin • Reason for the page!!! • Make use of multimedia?
  39. 39. tricks • Musical artist account… • Reuse content • Customized additions • Link to your content!
  40. 40. staff needs • who's in charge of it? who will write for it? who will check it and comments? • Time
  41. 41. Part 2: Topeka’s Current Experiments
  42. 42. blogs • meetings and wikis used for planning • created a loose schedule for posting • anyone can post • internal and public blogs
  43. 43. general blog guidelines • be accountable • write relevant content • be respectful • be confidential • respect copyrights • obey the law • remember the handbook
  44. 44. Instant Messaging • meebo widget • telephone reference add-on • “just do it” • guidelines will come if/when needed • Installing trillian on staff PCs
  45. 45. podcasting/videocasting • Experiments • video - one person • podcasts - a couple of people • using YouTube to host video
  46. 46. Social Networking
  47. 47. Part 3: Digital Branch Planning
  48. 48. Digital Branch? • Remove “digital” • My job • My “branch” • My staff
  49. 49. Goals for the branch • all library services Staffing available physically and digitally • take advantage of unique Training features of the web • to some, the digital branch will be their only Content library
  50. 50. staffing
  51. 51. digital branch manager • big picture development • strategic planning • trend watching • Mentoring • talking to internal and external groups
  52. 52. web dudes • creating new tools, features, etc for site • coding, html, css, javascript, etc • day-to-day stuff
  53. 53. possible oversight group • big picture future developments • include patrons: great way to be customer-centric
  54. 54. Content Creators • create content for the Digital Branch • articles, lists, photos, videos, podcasts communication • start conversations • answer questions, respond to comments
  55. 55. Staffing Levels • minimum 2 people per blog/content area • minimum 1 person in charge of social networking site
  56. 56. Finding staff • for opening: • Ask for volunteers • have managers “volunteer” people • tasks included in job descriptions
  57. 57. Finding staff • future staff development: • Training • hold regular “what we need” meetings • potential Learning 2.0 program • continue asking and mentoring • Goal: to develop 21st century librarians
  58. 58. Training needs • training for specific tasks/jobs: • how to post, to specific blogs • how to add video to youtube • how to use the digital camera & post to flickr • tagging basics
  59. 59. Training needs • Orientation training • My expectations • Web staff train on specifics • editorial standards • then train the trainer approach • Still in development
  60. 60. Content & Conversations • Sharing the library’s story • Collections • Community starting conversations
  61. 61. Holes to fill • blogs/subject guides: • at least 14 of them • some have default staff • Services/Department pages • Social Networking sites • “Odd Jobs”
  62. 62. style guidelines • conversational tone • active voice, written for web • goal is conversation • goal is sharing thoughts and content, and to start conversations • display content creator’s first name and headshot
  63. 63. Future Plans and Assessment
  64. 64. Future Phases • opening day is phase one • teens, kids sites • catalog • potential “mylibrary” personalized services • beta forever
  65. 65. feedback • Plan for continued patron feedback • analytics tracking • Strategic planning
  66. 66. Thank you! davidleeking.com

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