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Outreach 2.0: the Digital Revolution of Public Relations
 

Outreach 2.0: the Digital Revolution of Public Relations

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Facebook Ads are a great way to connect with your community! Ben Bizzle and David Lee King explain how to create a Facebook Ad that easily gets more followers, and then talk through current best ...

Facebook Ads are a great way to connect with your community! Ben Bizzle and David Lee King explain how to create a Facebook Ad that easily gets more followers, and then talk through current best practices when posting to a Facebook Page.

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http://www.davidleeking.com 2021
http://www.newsblur.com 34
http://feeds.feedburner.com 27
http://newsblur.com 11
http://abtasty.com 8
http://www.feedspot.com 8
https://twitter.com 7
http://staffmail.notl.org 3
http://minlib.net 1
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    Outreach 2.0: the Digital Revolution of Public Relations Outreach 2.0: the Digital Revolution of Public Relations Presentation Transcript

    • didn’t have to market
    • shift in medium
    • jonesboro facebook page www.facebook.com/ccjpl
    • Can we replicate the success?case study
    • Meet $10case study
    • 7 Libraries 28 Days + $10 Per Day 8413 New Fansthe results
    • San Rafael Public Library 3096 Fans 497% Increasethe results
    • Wake County Public Library 9310 Fans 274% Increasethe results
    • Topeka & Shawnee County Public Library 10013 Fans 143% Increasethe results
    • Chicago Public Library 21195 Fans 146% Increasethe results
    • Dropbox ben@benbizzle.comdropbox
    • images, images, images
    • and other images
    • flickr.com/photos/birgerking/ 5600215736/Facebook Best Practices
    • flickr.com/photos/emagic/56206868/
    • 2 goals flickr.com/photos/angietorres/4564135455/
    • 16%2 goals flickr.com/photos/angietorres/4564135455/
    • Your team
    • Multiple admins
    • flickr.com/photos/33472412@N00/1696964330/Set posting goals
    • What - Compelling Content
    • Be relevant to your Fans
    • flickr.com/photos/74998608@N00/3067514833/Sharing!
    • Be there for customers
    • Seasonable & timely flickr.com/photos/94805433@N00/407598475/
    • Tell your story
    • How to post
    • Be human! flickr.com/photos/47494486@N03/5036313154/
    • Type like you talk flickr.com/photos/60648084@N00/2462966749/
    • Business casual flickr.com/photos/88913244@N00/1437012378/
    • flickr.com/photos/98819513@N00/5658859137/Business casual
    • Think short. flickr.com/photos/28311604@N00/63694234/
    • Be visual. flickr.com/photos/20375052@N00/5681426/
    • Be visual. 36
    • Videos! 37
    • Audience participation flickr.com/photos/65304769@N05/7403731050/
    • Ask a question
    • Call to action
    • Let them participate
    • When to post? flickr.com/photos/nomadic_lass/6728580615/
    • Facebook at work, too! flickr.com/photos/10687935@N04/3972319375/
    • How many posts per day? flickr.com/photos/mentalman1369/2624654120/
    • Consistency! flickr.com/photos/71651012@N00/221051561/
    • Connect the dots flickr.com/photos/28992751@N08/3129872662/
    • Connect the dots
    • Connect the dots
    • Connect the dots
    • What to measure
    • flickr.com/photos/32066106@N06/5726853059/Bigger goals…
    • Best Idea flickr.com/photos/stevensnodgrass/4906011803/
    • @benbizzle@davidleeking flickr.com/photos/jenosaur/5461377850/