Marketing as Conversation: How to Interact with your Community … through your website

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Your staff represent your organization to the customers they encounter at the desk. How about through your library's website? Incorporate conversations using blogging and emerging social network tools like Facebook, YouTube and Twitter. Learn how to encourage staff to participate and how to engage patrons at small and large libraries.

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Marketing as Conversation: How to Interact with your Community … through your website

  1. 1. Marketing as Conversation: how to interact with your community ... through your website David Lee King, Jeff Dawson, & Gina Millsap PLA 2010, Portland, OR http://flickr.com/photos/pulpolux/151179802/ Monday, March 29, 2010
  2. 2. http://flickr.com/photos/pulpolux/151179802/ Monday, March 29, 2010
  3. 3. http://www.flickr.com/photos/jakecaptive/71298126/ Monday, March 29, 2010
  4. 4. http://www.flickr.com/photos/jakecaptive/71298126/ Monday, March 29, 2010
  5. 5. http://www.flickr.com/photos/jakecaptive/71298126/ Monday, March 29, 2010
  6. 6. http://www.flickr.com/photos/jakecaptive/71298126/ Monday, March 29, 2010
  7. 7. http://www.flickr.com/photos/jakecaptive/71298126/ Monday, March 29, 2010
  8. 8. http://www.flickr.com/photos/jakecaptive/71298126/ Monday, March 29, 2010
  9. 9. they are talking http://www.flickr.com/photos/lanuiop/401252404/ Monday, March 29, 2010
  10. 10. are you listening? http://www.flickr.com/photos/lanuiop/401252404/ Monday, March 29, 2010
  11. 11. What’s TSCPL Doing? in the website outside the website Monday, March 29, 2010
  12. 12. in the website Monday, March 29, 2010
  13. 13. in the website Monday, March 29, 2010
  14. 14. in the website Monday, March 29, 2010
  15. 15. in the website Monday, March 29, 2010
  16. 16. in the website Monday, March 29, 2010
  17. 17. outside the website Monday, March 29, 2010
  18. 18. Monday, March 29, 2010
  19. 19. Monday, March 29, 2010
  20. 20. Monday, March 29, 2010
  21. 21. outside the website Monday, March 29, 2010
  22. 22. Monday, March 29, 2010
  23. 23. video http://flickr.com/photos/psilver/2572105282/ Monday, March 29, 2010
  24. 24. video Monday, March 29, 2010
  25. 25. Monday, March 29, 2010
  26. 26. outside the website Monday, March 29, 2010
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  33. 33. The Library in your pocket Monday, March 29, 2010
  34. 34. http://flickr.com/photos/gaetanlee/118885175/ Monday, March 29, 2010
  35. 35. The Lester Public Library Experience Monday, March 29, 2010
  36. 36. Lester Public Library loves flickr Monday, March 29, 2010
  37. 37. Flickr is the center of our social universe Monday, March 29, 2010
  38. 38. “A picture is worth a thousand words” Our story… Monday, March 29, 2010
  39. 39. Monday, March 29, 2010
  40. 40. Monday, March 29, 2010
  41. 41. Monday, March 29, 2010
  42. 42. Monday, March 29, 2010
  43. 43. Create Sets and Collections Monday, March 29, 2010
  44. 44. Monday, March 29, 2010
  45. 45. Capture the very human and collective story of your town Monday, March 29, 2010
  46. 46. OUR CANDID COMMUNITY Monday, March 29, 2010
  47. 47. SHARING Monday, March 29, 2010
  48. 48. OUR SHARED Monday, March 29, 2010
  49. 49. EXPERIENCE Monday, March 29, 2010
  50. 50. WITH EACH OTHER AND… Monday, March 29, 2010
  51. 51. WITH THE WORLD. Monday, March 29, 2010
  52. 52. BROUGHT TO YOU Monday, March 29, 2010
  53. 53. BY THE LESTER PUBLIC LIBRARY Monday, March 29, 2010
  54. 54. Monday, March 29, 2010
  55. 55. Monday, March 29, 2010
  56. 56. You say you want an evolution ... Monday, March 29, 2010
  57. 57. Monday, March 29, 2010
  58. 58. Everyone’s online! Monday, March 29, 2010
  59. 59. What librarians say……. I have direct interaction even if The library has many faces. we’re not face to face. I hear “I saw you on the website.” Information is updated more quickly. We have a number of voices & opinions on our website. I share my expertise in ways I wouldn’t with traditional reference service. Monday, March 29, 2010
  60. 60. What customers say…. Abraham Lincoln fought vampires? I’m very disappointed in how the library is handling its reduction in funding. This made me vomit profusely! It makes me proud that our library provides this venue for teens. The Africa Everyday Exhibit was outstanding and the website rendition was where I saw it first. I love this library! Monday, March 29, 2010
  61. 61. Library service is really all about connecting with people and building relationships. Monday, March 29, 2010
  62. 62. Monday, March 29, 2010
  63. 63. Monday, March 29, 2010
  64. 64. Getting personal Monday, March 29, 2010
  65. 65. Lissa Staley, Book Evangelist Monday, March 29, 2010
  66. 66. http://www.flickr.com/photos/mattj/54402071/ Monday, March 29, 2010
  67. 67. model the way http://www.flickr.com/photos/jblyberg/4028376129/ Monday, March 29, 2010
  68. 68. write to your best friend http://flickr.com/photos/adrianclarkmbbs/3041954566/ Monday, March 29, 2010
  69. 69. leave space for others http://flickr.com/photos/sharynmorrow/353307844/ Monday, March 29, 2010
  70. 70. ask! http://flickr.com/photos/oberazzi/318947873/ Monday, March 29, 2010
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  73. 73. Branding Lester Public Library, Two Rivers, Wisconsin on Internet Social Networking Sites. Monday, March 29, 2010
  74. 74. Monday, March 29, 2010
  75. 75. Two Rivers facebook Monday, March 29, 2010
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  80. 80. Put it Together, Keep it Fresh Take a photo from flickr: Monday, March 29, 2010
  81. 81. Blog it Monday, March 29, 2010
  82. 82. Cut and Paste The post from Blogging LPL into MySpace blog Monday, March 29, 2010
  83. 83. Drop it into facebook Monday, March 29, 2010
  84. 84. This tweet aims twitter users to the photo in flickr Monday, March 29, 2010
  85. 85. Creating an online “buzz” Monday, March 29, 2010
  86. 86. The conversation may not happen online, the conversation begins in homes, at the coffee shop, the department store… developing recognition outside of the library – for your library. Monday, March 29, 2010
  87. 87. Impact on Lester Public Library  Willing to go where potential customers are, social networks – targeting an entirely NEW customer base.  Gaining state and national recognition.  Gaining international recognition (Japan and Germany)  Elevating awareness on the local level, increased transparency.  Presenting marketing alternatives to local business leaders.  Consulting with local businesses on social networking.  Placing us directly in homes, on prospective library patron’s computers, laptops, handheld devices, etc.  These tools are basically free but my time is valuable. Making time to make it work can happen. I am now expected to shoot photos of community events.  Library staff are involved – experimenting with our Web page and social network tools.  Ultimately, it is Lester Public Library’s mission in action: Read, Discover, Connect, Enrich. Monday, March 29, 2010
  88. 88. Monday, March 29, 2010
  89. 89. Gina’s RealLibrary Monday, March 29, 2010
  90. 90. Monday, March 29, 2010
  91. 91. Thanks! tscpl.org/dewey http://flickr.com/photos/pulpolux/151179802/ Monday, March 29, 2010

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