Marketing as Conversation: How to Interact with your Community … through your website

Marketing as Conversation: how to interact with your community ... through your website David Lee King, Jeff Dawson, & Gina Millsap PLA 2010, Portland, OR http://ﬂickr.com/photos/pulpolux/151179802/ Monday, March 29, 2010

http://ﬂickr.com/photos/pulpolux/151179802/ Monday, March 29, 2010

http://www.flickr.com/photos/jakecaptive/71298126/ Monday, March 29, 2010

they are talking http://www.flickr.com/photos/lanuiop/401252404/ Monday, March 29, 2010

are you listening? http://www.flickr.com/photos/lanuiop/401252404/ Monday, March 29, 2010

What’s TSCPL Doing? in the website outside the website Monday, March 29, 2010

in the website Monday, March 29, 2010

outside the website Monday, March 29, 2010

Monday, March 29, 2010

video http://flickr.com/photos/psilver/2572105282/ Monday, March 29, 2010

video Monday, March 29, 2010

The Library in your pocket Monday, March 29, 2010

http://ﬂickr.com/photos/gaetanlee/118885175/ Monday, March 29, 2010

The Lester Public Library Experience Monday, March 29, 2010

Lester Public Library loves flickr Monday, March 29, 2010

Flickr is the center of our social universe Monday, March 29, 2010

“A picture is worth a thousand words” Our story… Monday, March 29, 2010

Create Sets and Collections Monday, March 29, 2010

Capture the very human and collective story of your town Monday, March 29, 2010

OUR CANDID COMMUNITY Monday, March 29, 2010

SHARING Monday, March 29, 2010

OUR SHARED Monday, March 29, 2010

EXPERIENCE Monday, March 29, 2010

WITH EACH OTHER AND… Monday, March 29, 2010

WITH THE WORLD. Monday, March 29, 2010

BROUGHT TO YOU Monday, March 29, 2010

BY THE LESTER PUBLIC LIBRARY Monday, March 29, 2010

You say you want an evolution ... Monday, March 29, 2010

Everyone’s online! Monday, March 29, 2010

What librarians say……. I have direct interaction even if The library has many faces. we’re not face to face. I hear “I saw you on the website.” Information is updated more quickly. We have a number of voices & opinions on our website. I share my expertise in ways I wouldn’t with traditional reference service. Monday, March 29, 2010

What customers say…. Abraham Lincoln fought vampires? I’m very disappointed in how the library is handling its reduction in funding. This made me vomit profusely! It makes me proud that our library provides this venue for teens. The Africa Everyday Exhibit was outstanding and the website rendition was where I saw it first. I love this library! Monday, March 29, 2010

Library service is really all about connecting with people and building relationships. Monday, March 29, 2010

Getting personal Monday, March 29, 2010

Lissa Staley, Book Evangelist Monday, March 29, 2010

http://www.flickr.com/photos/mattj/54402071/ Monday, March 29, 2010

model the way http://www.flickr.com/photos/jblyberg/4028376129/ Monday, March 29, 2010

write to your best friend http://ﬂickr.com/photos/adrianclarkmbbs/3041954566/ Monday, March 29, 2010

leave space for others http://ﬂickr.com/photos/sharynmorrow/353307844/ Monday, March 29, 2010

ask! http://ﬂickr.com/photos/oberazzi/318947873/ Monday, March 29, 2010

Branding Lester Public Library, Two Rivers, Wisconsin on Internet Social Networking Sites. Monday, March 29, 2010

Two Rivers facebook Monday, March 29, 2010

Put it Together, Keep it Fresh Take a photo from flickr: Monday, March 29, 2010

Blog it Monday, March 29, 2010

Cut and Paste The post from Blogging LPL into MySpace blog Monday, March 29, 2010

Drop it into facebook Monday, March 29, 2010

This tweet aims twitter users to the photo in flickr Monday, March 29, 2010

Creating an online “buzz” Monday, March 29, 2010

The conversation may not happen online, the conversation begins in homes, at the coffee shop, the department store… developing recognition outside of the library – for your library. Monday, March 29, 2010

Impact on Lester Public Library  Willing to go where potential customers are, social networks – targeting an entirely NEW customer base.  Gaining state and national recognition.  Gaining international recognition (Japan and Germany)  Elevating awareness on the local level, increased transparency.  Presenting marketing alternatives to local business leaders.  Consulting with local businesses on social networking.  Placing us directly in homes, on prospective library patron’s computers, laptops, handheld devices, etc.  These tools are basically free but my time is valuable. Making time to make it work can happen. I am now expected to shoot photos of community events.  Library staff are involved – experimenting with our Web page and social network tools.  Ultimately, it is Lester Public Library’s mission in action: Read, Discover, Connect, Enrich. Monday, March 29, 2010

Gina’s RealLibrary Monday, March 29, 2010

Thanks! tscpl.org/dewey http://ﬂickr.com/photos/pulpolux/151179802/ Monday, March 29, 2010

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Marketing as Conversation: How to Interact with your Community … through your website

by David King

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