Designing The Digital Experience

Designing the Digital Experience David Lee King Topeka & Shawnee County Public Library davidleeking.com

what is experience? http://flickr.com/photos/wvs/1457017696/ http://flickr.com/photos/naystin/426042772/

experience design? “an approach to creating successful experiences for people in any medium” - Nathan Shedroff

http://ﬂickr.com/photos/dragnﬂy78/220689303/ American Girl

Three paths to experience http://ﬂickr.com/photos/didmyself/2354238160/

Structural Path http://ﬂickr.com/photos/gdominici/93021919/

http://ﬂickr.com/photos/angrykeyboarder/2316631084/ http://ﬂickr.com/photos/maproomsystems/2872203555/

http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html

three approaches to structure

http://ﬂickr.com/photos/7855449@N02/2780452644/

http://flickr.com/photos/liewcf/467408934/ Getting Real, by 37signals

Skipping down the structured path • look at your websites with critical eyes • think about what makes people stumble • then ﬁgure out some goals • Big goal – don’t make me think (about your structure)

Community Path

http://ﬂickr.com/photos/rwhitlock/1422242668/

digital community experience...

digital community experience... • real conversation • connections • invitation • participation • sense of familiarity • telling our stories

Real Conversation

Connections

Invitation

Participation

Sense of Familiarity

Telling our Stories http://ﬂickr.com/photos/bjackrian/2111462650/

http://ﬂickr.com/photos/thomashawk/5741775/ Customer Path

http://flickr.com/photos/jamesyu/366732085/

http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg

Digital Version?

Commonalities?

Customer Journey Mapping http://ﬂickr.com/photos/thetoad01/2317084812/

improving the ordinary http://ﬂickr.com/photos/rvettese/264579764/ http://ﬂickr.com/photos/goatopolis/189188667/

what’s next? http://flickr.com/photos/b-tal/116220689/

connect the customer...

Create an experience stage http://ﬂickr.com/photos/kgradinger/2095191253/

Work on Conversation http://ﬂickr.com/photos/damiel/221166778/

http://ﬂickr.com/photos/spursfan_ace/2328879637/ http://ﬂickr.com/photos/twcollins/867628074/

Thank you! davidleeking.com

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Designing The Digital Experience

by David King

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