Designing the Digital Experience

Designing the Digital Experience David Lee King davidleeking.com Topeka & Shawnee County Public Libraryﬂickr.com/photos/tashland/259178493/

ﬂickr.com/photos/trucolorsﬂy/3921501144/ what is experience?

ﬂickr.com/photos/dragnﬂy78/220689303/ American Girl

Three pathsto experience ﬂickr.com/photos/didmyself/2354238160/

Structural Pathﬂickr.com/photos/gdominici/93021919/

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Lots of planning!

Lots of planning! Focus Groups

Lots of planning! Focus Groups ease of use

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headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html

CommunityPath

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digital communityexperience...

Real Conversation

Invitation

Participation

Sense ofFamiliarity

Tellingour Stories

comments youtube ﬂickr video facebook blogs myspaceIM reference tscpl.org participation conversation connections

ﬂickr.com/photos/thomashawk/5741775/Customer Path

http://ﬂickr.com/photos/jamesyu/366732085/

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sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg

Digital Version?

Commonalities?

Customer Journey Mappingﬂickr.com/photos/thetoad01/2317084812/

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http://www.flickr.com/photos/92wardsenatorfe/3126053699/ ﬂickr.com/photos/92wardsenatorfe/3126053699/

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what’s next? ﬂickr.com/photos/b-tal/116220689/

#1 list en ﬂickr.com/photos/94379417@N00/4808475862/

what arethey sayingabout you?

improveyourtouch points

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Check This Out Now! x

askﬂickr.com/photos/francois/ 404908918/ focus groups

http://www.ﬂickr.com/photos/librarycommission/5041836636/ be snoopy (just a bit)

#2 m p star t ju

Plan yourlibrary eXperience ﬂickr.com/photos/ocarchives/3952964087/

improve theordinary ﬂickr.com/photos/atwj/3425610157/

improve theordinary ﬂickr.com/photos/pperdue/3573858061/

ﬂickr.com/photos/pperdue/3573858061/

ﬂickr.com/photos/poblibrary/2674563551/ your processis showing

customers firstﬂickr.com/photos/piet_musterd/1858568495/

#3 pesquisaconsumo.blogspot.com/2010_04_01_archive.html it’s adestina tion

it’s adestina tion

interac tion is key

ﬂickr.com/photos/pitel/507791613/

yourstuff

yourstaff

i st en rt l st a m p ju it’s adestina tion

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Designing the Digital Experience

by David King on Jan 24, 2011

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