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Designing the    Digital Experience                                                   David Lee King                      ...
flickr.com/photos/trucolorsfly/3921501144/       what is                                           experience?
flickr.com/photos/dragnfly78/220689303/          American          Girl
Three pathsto experience          flickr.com/photos/didmyself/2354238160/
Structural                                            Pathflickr.com/photos/gdominici/93021919/
flickr.com/photos/heyjohngreen/2570368211/
flickr.com/photos/heyjohngreen/2570368211/
Lots of planning!
Lots of planning! Focus Groups
Lots of planning! Focus Groups  ease of use
flickr.com/photos/lulutoo/2951107695/
flickr.com/photos/deansfurniture5/2462980045/
headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
CommunityPath
flickr.com/photos/rwhitlock/1422242668/
digital communityexperience...
Real Conversation
Invitation
Participation
Sense ofFamiliarity
Tellingour Stories
comments    youtube               flickr      video                        facebook         blogs                          ...
flickr.com/photos/thomashawk/5741775/Customer      Path
http://flickr.com/photos/jamesyu/366732085/
flickr.com/photos/eole/3039602094/
sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
Digital Version?
Commonalities?
Commonalities?
Customer                                          Journey                                          Mappingflickr.com/photos...
flickr.com/photos/jrnoded/3340607045/
flickr.com/photos/beyondbeauty/4241128107/
flickr.com/photos/mmewuji/4386845410/
flickr.com/photos/wlscience/4200630845/
http://www.flickr.com/photos/92wardsenatorfe/3126053699/                       flickr.com/photos/92wardsenatorfe/3126053699/
flickr.com/photos/fornal/437703236/
flickr.com/photos/picturesofthings/2437232419/
what’s next?          flickr.com/photos/b-tal/116220689/
#1                         list en     flickr.com/photos/94379417@N00/4808475862/
what arethey sayingabout you?
improveyourtouch points
flickr.com/photos/dbylibrary/        2604965614/
Check This Out Now!                 x
askflickr.com/photos/francois/        404908918/               focus               groups
stats
http://www.flickr.com/photos/librarycommission/5041836636/                                                              be ...
#2 m p star t ju
Plan yourlibrary eXperience               flickr.com/photos/ocarchives/3952964087/
improve theordinary              flickr.com/photos/atwj/3425610157/
improve theordinary              flickr.com/photos/atwj/3425610157/
improve theordinary              flickr.com/photos/pperdue/3573858061/
flickr.com/photos/pperdue/3573858061/
flickr.com/photos/pperdue/3573858061/
flickr.com/photos/poblibrary/2674563551/      your   processis showing
customers firstflickr.com/photos/piet_musterd/1858568495/
#3           pesquisaconsumo.blogspot.com/2010_04_01_archive.html   it’s adestina        tion
it’s adestina        tion
interac        tion   is key
flickr.com/photos/pitel/507791613/
yourstuff
yourstaff
i st en         rt  l            st a           m p        ju      it’s adestina           tion
flickr.com/photos/vlastula/1324331546/
flickr.com/photos/29106784@N02/2719649603/
Q&ATime
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
Designing the Digital Experience
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Designing the Digital Experience

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Transcript of "Designing the Digital Experience"

  1. 1. Designing the Digital Experience David Lee King davidleeking.com Topeka & Shawnee County Public Libraryflickr.com/photos/tashland/259178493/
  2. 2. flickr.com/photos/trucolorsfly/3921501144/ what is experience?
  3. 3. flickr.com/photos/dragnfly78/220689303/ American Girl
  4. 4. Three pathsto experience flickr.com/photos/didmyself/2354238160/
  5. 5. Structural Pathflickr.com/photos/gdominici/93021919/
  6. 6. flickr.com/photos/heyjohngreen/2570368211/
  7. 7. flickr.com/photos/heyjohngreen/2570368211/
  8. 8. Lots of planning!
  9. 9. Lots of planning! Focus Groups
  10. 10. Lots of planning! Focus Groups ease of use
  11. 11. flickr.com/photos/lulutoo/2951107695/
  12. 12. flickr.com/photos/deansfurniture5/2462980045/
  13. 13. headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
  14. 14. CommunityPath
  15. 15. flickr.com/photos/rwhitlock/1422242668/
  16. 16. digital communityexperience...
  17. 17. Real Conversation
  18. 18. Invitation
  19. 19. Participation
  20. 20. Sense ofFamiliarity
  21. 21. Tellingour Stories
  22. 22. comments youtube flickr video facebook blogs myspaceIM reference tscpl.org participation conversation connections
  23. 23. flickr.com/photos/thomashawk/5741775/Customer Path
  24. 24. http://flickr.com/photos/jamesyu/366732085/
  25. 25. flickr.com/photos/eole/3039602094/
  26. 26. sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
  27. 27. Digital Version?
  28. 28. Commonalities?
  29. 29. Commonalities?
  30. 30. Customer Journey Mappingflickr.com/photos/thetoad01/2317084812/
  31. 31. flickr.com/photos/jrnoded/3340607045/
  32. 32. flickr.com/photos/beyondbeauty/4241128107/
  33. 33. flickr.com/photos/mmewuji/4386845410/
  34. 34. flickr.com/photos/wlscience/4200630845/
  35. 35. http://www.flickr.com/photos/92wardsenatorfe/3126053699/ flickr.com/photos/92wardsenatorfe/3126053699/
  36. 36. flickr.com/photos/fornal/437703236/
  37. 37. flickr.com/photos/picturesofthings/2437232419/
  38. 38. what’s next? flickr.com/photos/b-tal/116220689/
  39. 39. #1 list en flickr.com/photos/94379417@N00/4808475862/
  40. 40. what arethey sayingabout you?
  41. 41. improveyourtouch points
  42. 42. flickr.com/photos/dbylibrary/ 2604965614/
  43. 43. Check This Out Now! x
  44. 44. askflickr.com/photos/francois/ 404908918/ focus groups
  45. 45. stats
  46. 46. http://www.flickr.com/photos/librarycommission/5041836636/ be snoopy (just a bit)
  47. 47. #2 m p star t ju
  48. 48. Plan yourlibrary eXperience flickr.com/photos/ocarchives/3952964087/
  49. 49. improve theordinary flickr.com/photos/atwj/3425610157/
  50. 50. improve theordinary flickr.com/photos/atwj/3425610157/
  51. 51. improve theordinary flickr.com/photos/pperdue/3573858061/
  52. 52. flickr.com/photos/pperdue/3573858061/
  53. 53. flickr.com/photos/pperdue/3573858061/
  54. 54. flickr.com/photos/poblibrary/2674563551/ your processis showing
  55. 55. customers firstflickr.com/photos/piet_musterd/1858568495/
  56. 56. #3 pesquisaconsumo.blogspot.com/2010_04_01_archive.html it’s adestina tion
  57. 57. it’s adestina tion
  58. 58. interac tion is key
  59. 59. flickr.com/photos/pitel/507791613/
  60. 60. yourstuff
  61. 61. yourstaff
  62. 62. i st en rt l st a m p ju it’s adestina tion
  63. 63. flickr.com/photos/vlastula/1324331546/
  64. 64. flickr.com/photos/29106784@N02/2719649603/
  65. 65. Q&ATime
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