Designing The Digital Experience

Designing the Digital Experience David Lee King davidleeking.com Topeka & Shawnee County Public Library

what is experience?

http://ﬂickr.com/photos/dragnﬂy78/220689303/ American Girl

Three paths to experience http://ﬂickr.com/photos/didmyself/2354238160/

Structural Path http://ﬂickr.com/photos/gdominici/93021919/

http://ﬂickr.com/photos/angrykeyboarder/2316631084/ http://ﬂickr.com/photos/maproomsystems/2872203555/

http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html

three approaches to structure

http://ﬂickr.com/photos/7855449@N02/2780452644/

Skipping down the structured path look at your site with critical eyes think about the potholes Big goal: don’t make me think

Community Path

http://ﬂickr.com/photos/rwhitlock/1422242668/

digital community experience...

Real Conversation

Invitation

Participation

Sense of Familiarity

Telling our Stories http://ﬂickr.com/photos/bjackrian/2111462650/

comments youtube ﬂickr video facebook blogs myspace IM reference tscpl.org participation conversation connections

http://ﬂickr.com/photos/thomashawk/5741775/ Customer Path

http://flickr.com/photos/jamesyu/366732085/

http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg

Digital Version?

Commonalities?

Customer Journey Mapping http://ﬂickr.com/photos/thetoad01/2317084812/

improving the ordinary http://ﬂickr.com/photos/rvettese/264579764/ http://ﬂickr.com/photos/goatopolis/189188667/

Topeka’s Makeover

http://www.ﬂickr.com/photos/jodigreen/2708038407/

staff...

maintaining

Redesign 2.0 - Coming soon!

5 ways to jumpstart your own Extreme Makeover!

1 write an Experience Brief

take a Touch Point Journey 2

Get a Library Card check my account

3 Conversation is experience

answer the Why 4 questions

focus on the customer 5

say yes Bonus

what’s next? http://flickr.com/photos/b-tal/116220689/

connect the customer...

Create an experience stage http://ﬂickr.com/photos/kgradinger/2095191253/

Work on Conversation http://ﬂickr.com/photos/damiel/221166778/

http://ﬂickr.com/photos/spursfan_ace/2328879637/ http://ﬂickr.com/photos/twcollins/867628074/

http://www.ﬂickr.com/photos/29106784@N02/2719649603/

Thank You! davidleeking.com

http://www.davidleeking.com	567
http://opencreativelab.blogspot.com	24
http://static.slidesharecdn.com	4
http://www.slideshare.net	4
http://us-w1.rockmelt.com	3
http://translate.googleusercontent.com	2
http://webmail.oppl.org	1

Designing The Digital Experience

by David King

Accessibility

Categories

Upload Details

Usage Rights

7 Embeds 605

Statistics

Designing The Digital Experience Presentation Transcript