Designing the
Digital Experience


                        David Lee King
                      davidleeking.com
  Topeka ...
what is
experience?
http://flickr.com/photos/dragnfly78/220689303/




     American
     Girl
Three paths
to experience
         http://flickr.com/photos/didmyself/2354238160/
Structural
                                                   Path




http://flickr.com/photos/gdominici/93021919/
http://flickr.com/photos/angrykeyboarder/2316631084/




http://flickr.com/photos/maproomsystems/2872203555/
http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
three
approaches to
  structure
http://flickr.com/photos/7855449@N02/2780452644/
Skipping down the
structured path
  look at your site with critical eyes
  think about the potholes


                 Big...
Community
Path
http://flickr.com/photos/rwhitlock/1422242668/
digital community
experience...
Real Conversation
Invitation
Participation
Sense of
Familiarity
Telling our Stories




                      http://flickr.com/photos/bjackrian/2111462650/
comments    youtube
               flickr
      video
                        facebook
         blogs
                     ...
http://flickr.com/photos/thomashawk/5741775/




Customer
    Path
http://flickr.com/photos/jamesyu/366732085/
http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
Digital Version?
Commonalities?
Commonalities?
Customer
                                                Journey
                                                Mapping

...
improving the ordinary




http://flickr.com/photos/rvettese/264579764/   http://flickr.com/photos/goatopolis/189188667/
Topeka’s
Makeover
WEB
?
How
Ask!
http://www.flickr.com/photos/jodigreen/2708038407/
staff...
maintaining
Redesign 2.0 -
Coming soon!
5 ways
to jumpstart your own
Extreme Makeover!
1
       write an
Experience Brief
1
       write an
Experience Brief
1
       write an
Experience Brief
1
       write an
Experience Brief
take a
Touch Point
Journey
           2
?
Get a Library Card
check my account
3
Conversation
is experience
3
Conversation
is experience
3
Conversation
is experience
3
Conversation
is experience
answer
the   Why
         4
      questions
focus
 on the
 customer
          5
say
       yes
Bonus
what’s next?


         http://flickr.com/photos/b-tal/116220689/
connect
the
customer...
Create an
                                             experience stage




http://flickr.com/photos/kgradinger/2095191253/
Create an
                                             experience stage




http://flickr.com/photos/kgradinger/2095191253/
Work on Conversation



http://flickr.com/photos/damiel/221166778/
http://flickr.com/photos/spursfan_ace/2328879637/




                                                   http://flickr.com/p...
http://www.flickr.com/photos/29106784@N02/2719649603/
Thank You!

davidleeking.com
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Upcoming SlideShare
Loading in...5
×

Designing The Digital Experience

4,113

Published on

Large version of my Designing the Digital Experience talk.

Published in: Technology, Business
1 Comment
6 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,113
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
97
Comments
1
Likes
6
Embeds 0
No embeds

No notes for slide

Designing The Digital Experience

  1. 1. Designing the Digital Experience David Lee King davidleeking.com Topeka & Shawnee County Public Library
  2. 2. what is experience?
  3. 3. http://flickr.com/photos/dragnfly78/220689303/ American Girl
  4. 4. Three paths to experience http://flickr.com/photos/didmyself/2354238160/
  5. 5. Structural Path http://flickr.com/photos/gdominici/93021919/
  6. 6. http://flickr.com/photos/angrykeyboarder/2316631084/ http://flickr.com/photos/maproomsystems/2872203555/
  7. 7. http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
  8. 8. three approaches to structure
  9. 9. http://flickr.com/photos/7855449@N02/2780452644/
  10. 10. Skipping down the structured path look at your site with critical eyes think about the potholes Big goal: don’t make me think
  11. 11. Community Path
  12. 12. http://flickr.com/photos/rwhitlock/1422242668/
  13. 13. digital community experience...
  14. 14. Real Conversation
  15. 15. Invitation
  16. 16. Participation
  17. 17. Sense of Familiarity
  18. 18. Telling our Stories http://flickr.com/photos/bjackrian/2111462650/
  19. 19. comments youtube flickr video facebook blogs myspace IM reference tscpl.org participation conversation connections
  20. 20. http://flickr.com/photos/thomashawk/5741775/ Customer Path
  21. 21. http://flickr.com/photos/jamesyu/366732085/
  22. 22. http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
  23. 23. Digital Version?
  24. 24. Commonalities?
  25. 25. Commonalities?
  26. 26. Customer Journey Mapping http://flickr.com/photos/thetoad01/2317084812/
  27. 27. improving the ordinary http://flickr.com/photos/rvettese/264579764/ http://flickr.com/photos/goatopolis/189188667/
  28. 28. Topeka’s Makeover
  29. 29. WEB
  30. 30. ? How
  31. 31. Ask!
  32. 32. http://www.flickr.com/photos/jodigreen/2708038407/
  33. 33. staff...
  34. 34. maintaining
  35. 35. Redesign 2.0 - Coming soon!
  36. 36. 5 ways to jumpstart your own Extreme Makeover!
  37. 37. 1 write an Experience Brief
  38. 38. 1 write an Experience Brief
  39. 39. 1 write an Experience Brief
  40. 40. 1 write an Experience Brief
  41. 41. take a Touch Point Journey 2
  42. 42. ?
  43. 43. Get a Library Card check my account
  44. 44. 3 Conversation is experience
  45. 45. 3 Conversation is experience
  46. 46. 3 Conversation is experience
  47. 47. 3 Conversation is experience
  48. 48. answer the Why 4 questions
  49. 49. focus on the customer 5
  50. 50. say yes Bonus
  51. 51. what’s next? http://flickr.com/photos/b-tal/116220689/
  52. 52. connect the customer...
  53. 53. Create an experience stage http://flickr.com/photos/kgradinger/2095191253/
  54. 54. Create an experience stage http://flickr.com/photos/kgradinger/2095191253/
  55. 55. Work on Conversation http://flickr.com/photos/damiel/221166778/
  56. 56. http://flickr.com/photos/spursfan_ace/2328879637/ http://flickr.com/photos/twcollins/867628074/
  57. 57. http://www.flickr.com/photos/29106784@N02/2719649603/
  58. 58. Thank You! davidleeking.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×