Designing the
Digital Experience



                             David Lee King
      Topeka & Shawnee County Public Libra...
what is
experience?
experience design?

“an approach to
creating successful
experiences for people
in any medium”
            - Nathan Shedroff
http://flickr.com/photos/dragnfly78/220689303/




           American
             Girl
Three
 paths to
experience
       http://flickr.com/photos/didmyself/2354238160/
Structural
                                                   Path




http://flickr.com/photos/gdominici/93021919/
http://flickr.com/photos/angrykeyboarder/2316631084/




http://flickr.com/photos/maproomsystems/2872203555/
http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
three
approaches to
  structure
http://flickr.com/photos/7855449@N02/2780452644/
http://flickr.com/photos/liewcf/467408934/




Getting Real, by 37signals
Skipping down the
structured path

  look at your site with critical eyes
  think about the potholes


              Big g...
Community
Path
http://flickr.com/photos/rwhitlock/1422242668/
digital community
experience...
Real Conversation
Invitation
Participation
Sense of
Familiarity
Telling our Stories




                      http://flickr.com/photos/bjackrian/2111462650/
comments    youtube
                  flickr
      video
                           facebook
          blogs
              ...
http://flickr.com/photos/thomashawk/5741775/




Customer
     Path
http://flickr.com/photos/jamesyu/366732085/
http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
Digital Version?
Commonalities?
Commonalities?
Customer
                                                Journey
                                                Mapping

...
improving the ordinary




http://flickr.com/photos/rvettese/264579764/   http://flickr.com/photos/goatopolis/189188667/
Surprise
   &
 Delight
what’s next?


         http://flickr.com/photos/b-tal/116220689/
connect
the
customer...
Create an
                                       experience stage




http://flickr.com/photos/kgradinger/2095191253/
Create an
                                       experience stage




http://flickr.com/photos/kgradinger/2095191253/
Work on Conversation



http://flickr.com/photos/damiel/221166778/
http://flickr.com/photos/spursfan_ace/2328879637/




                                                   http://flickr.com/p...
Thank you!




 davidleeking.com
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
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Designing The Digital Experience

  1. 1. Designing the Digital Experience David Lee King Topeka & Shawnee County Public Library davidleeking.com
  2. 2. what is experience?
  3. 3. experience design? “an approach to creating successful experiences for people in any medium” - Nathan Shedroff
  4. 4. http://flickr.com/photos/dragnfly78/220689303/ American Girl
  5. 5. Three paths to experience http://flickr.com/photos/didmyself/2354238160/
  6. 6. Structural Path http://flickr.com/photos/gdominici/93021919/
  7. 7. http://flickr.com/photos/angrykeyboarder/2316631084/ http://flickr.com/photos/maproomsystems/2872203555/
  8. 8. http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
  9. 9. three approaches to structure
  10. 10. http://flickr.com/photos/7855449@N02/2780452644/
  11. 11. http://flickr.com/photos/liewcf/467408934/ Getting Real, by 37signals
  12. 12. Skipping down the structured path look at your site with critical eyes think about the potholes Big goal: don’t make me think
  13. 13. Community Path
  14. 14. http://flickr.com/photos/rwhitlock/1422242668/
  15. 15. digital community experience...
  16. 16. Real Conversation
  17. 17. Invitation
  18. 18. Participation
  19. 19. Sense of Familiarity
  20. 20. Telling our Stories http://flickr.com/photos/bjackrian/2111462650/
  21. 21. comments youtube flickr video facebook blogs myspace IM reference tscpl.org participation conversation connections
  22. 22. http://flickr.com/photos/thomashawk/5741775/ Customer Path
  23. 23. http://flickr.com/photos/jamesyu/366732085/
  24. 24. http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
  25. 25. Digital Version?
  26. 26. Commonalities?
  27. 27. Commonalities?
  28. 28. Customer Journey Mapping http://flickr.com/photos/thetoad01/2317084812/
  29. 29. improving the ordinary http://flickr.com/photos/rvettese/264579764/ http://flickr.com/photos/goatopolis/189188667/
  30. 30. Surprise & Delight
  31. 31. what’s next? http://flickr.com/photos/b-tal/116220689/
  32. 32. connect the customer...
  33. 33. Create an experience stage http://flickr.com/photos/kgradinger/2095191253/
  34. 34. Create an experience stage http://flickr.com/photos/kgradinger/2095191253/
  35. 35. Work on Conversation http://flickr.com/photos/damiel/221166778/
  36. 36. http://flickr.com/photos/spursfan_ace/2328879637/ http://flickr.com/photos/twcollins/867628074/
  37. 37. Thank you! davidleeking.com
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