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Building the Digital Branch: Designing Effective Library Websites

Building the Digital Branch: Designing Effective Library Websites






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Building the Digital Branch: Designing Effective Library Websites Building the Digital Branch: Designing Effective Library Websites Presentation Transcript

  • Building the Digital Branch designing effective library websites David Lee King Topeka & Shawnee County Public Library davidleeking.com
  • Defining the Digital Branch
  • about the library no collection traditional website no staff no interaction no meetings
  • it’s about the library... it's not THE library
  • digital branch... building staff collection community
  • a digital branch has... building
  • a digital branch has... staff
  • real staff http://flickr.com/photos/freedryk/2170438778/ http://flickr.com/photos/osuvalleylibrary/523383761/ http://flickr.com/photos/olympiclibrarian/303827560/in/ set-72157600282345979/
  • a digital branch has... collection
  • real collection http://flickr.com/photos/lollyknit/2154242047/ http://flickr.com/photos/chrisbrogan/2704762582/
  • a digital branch has... community
  • real community
  • a digital branch is the actual library, just online
  • A Guide to Usability
  • What is usability?
  • Creating your test: Questions • figure out what to test • create a question that tests that • write specific questions
  • Test Description • “The goal of this study is to evaluate how people find information using our website. I will ask 15 questions and would like you to think out loud while looking for the answer. I will time you, and will stop you after 3 minutes have passed. Don’t worry if you can’t find the answer every time–we are testing our Web site, not you! Each answer can be found using the library’s Web site. The test should take no more than 20 minutes. Do you have any questions?”
  • Volunteers
  • Administer the test • Think of this step as the consumer “taste test” • Administering the test is the easiest part of a usability study. • read the explanation, whip out your stopwatch, and say “go.”
  • Analyzing the test
  • Here are some common types of problems you’ll find: • Wording Problems • Design Problems • Complete your usability test, redesign, and then … do it all again.
  • flickr.com/photos/dunk/152121217/ Live Card Sorting
  • handout #1
  • Q&A Time!
  • Gathering Info & Planning
  • handout #2
  • how I mindjet summarize findings
  • Q&A Time!
  • Building it!
  • handout #3
  • sitemap pic Sitemap here - what to do with it
  • Creative Brief - Purpose - Goals - Primary Audience - Why viewers use section - Tasks section accomplishes - Content requirements - Functionality requirements
  • mockup pic & explanation
  • touching base with everyone flickr.com/photos/armgov/4618925191/
  • release date flickr.com/photos/heartrush/376989166/
  • Q&A Time!
  • What’s Next?
  • the day after Opening Day
  • web analytics
  • rinse, repeat flickr.com/photos/eszter/340295962/
  • Q&A Time!
  • Creating Community Online
  • flickr.com/photos/thecrazyfilmgirl/3248283617/
  • flickr.com/photos/ky_olsen/3133347219/
  • listen for ... flickr.com/photos/carbonnyc/1359721335/
  • how to listen flickr.com/photos/lanuiop/401252404/
  • flickr.com/photos/jliba/3496259672/ friending
  • flickr.com/photos/travelinlibrarian/3424301792/ start conversations
  • multimedia flickr.com/photos/travelinlibrarian/3424967893/
  • stuff to remember
  • checking in flickr.com/photos/nanpalmero/4432186135/
  • treat the mayor!
  • respond
  • flickr.com/photos/orqwith/4325166853/ new service? start here...
  • Planning for Expansion
  • Q&A Time!