2. Unlimited Online
Biographical Content seen
by both consumers and
general counsel
How We have ChangedWhat You’ve Said
“I want to showcase my firm’s
expertise without the
added costs”
“I want to see and understand
where my business is coming
from”
“I want a simpler, easier way to
create and work on my own web
site”
New Monthly
Business
Tracking Tools
New Lawyer
Web Sites
Take a look at what’s new!
New And Improved…for Law Firms Like Yours
3. Certified Marketing Solutions Matched To Your Law Firm’s Needs
Search Engine Marketing
SEO & PPC
Video
Press Releases
Business Tracking
Tools
Online Marketing
Legal
Business Network
Proof of Results
Let’s build your law firm business together!
Syndication Network
Lawyers.com
martindale.com
Over 10+ years
of making online
connections for
law firms!
Law Firm leads will be tracked
for you!
Individually Built Marketing Solutions Because One Side Doesn’t Fit All
Stand out from the
crowd with both online
and offline marketing
offerings!
Measure results to your
marketing spend!
Drive
Measurable
Traffic
to Your
Web Site
4. Generate Quality Leads With A Well-built Online Marketing Program
Add Search Engine Marketing (SEM)
Maximize your firm’s Web site investments with a tailored SEM program. With
our legal SEM expertise, we will support your marketing goals while working with
you to manage your marketing spend.
Begin with a Professional Web SiteBegin with a Professional Web Site
Establish an impactful, professional presence on the Web! With over 10+ years
of designing over 20K+ web sites for the legal community, we understand the
web needs of law firms and will work with you to build the one best suited for
your firm’s needs.
We’ll work with you to build the most effective
online lead generation campaign for your law firm
Let us show you how to stand out from the rest!
5. Does your Firm’s Web Site deliver business today?
Creating the right online presence is key to spotlighting your firm’s talents and expertise,
projecting an image of professionalism, and generating leads
for your practice.
Advantages of having us as your partner ~ We offer:
• Modern designs that meet State Bar standards
• Professional content development available
• Easy, on demand access to your site’s web statistics
(e.g., # visitors and page views)
• Unmatched web visibility through our Syndicated Legal
Business Network
• Work with the expert who has over 10+ years experience
in building over 20K Web sites for the legal community
Leverage our combination of law firm expertise and creative services!
6. Are The Right Clients Finding You?
Paid Search Results
Natural Search
Results
Google Local
Results
Connect even faster to clients in need of your firm’s expertise and experience
SEM makes those connections to your business using ‘Paid’ and ‘Natural’ search!
Having a Web site is not enough…capitalize on your firm’s Web site investment
Pay Per Click
services get
you listed here
Syndication
Services get you
listed here
SEO services
get you listed
here
Pay Per Click
services get
you listed here
7 out of 10 click
thrus
are in the natural
results
7. Make New Connections with our Legal Business Network
Millions of potential clients use Martindale-Hubbell sites each month to find the right law
firm for their needs. Showcase your firm’s credentials and connect!
Consumers &
Small Businesses
Making the right connections for all size law firms’ businesses today
Lawyers &
Corporate
Counsel
Syndication
Network
8. Our Content Syndication Network Expands Your Visibility
Maximize your firm’s visibility
As our customer, you benefit from our connections too. Your Web site and
professional profile will appear within targeted attorney search results from our
partnerships and alliances with CNN.com, Google Local, and others.
Your Firm’s Name
Here
9. Web Sites
Search Engine Optimization
Pay-Per-Call
Lawyers.com
martindale.com
Call Firm Now
Paid Search Sponsorships
Professional Networking
Make Informed Marketing Decisions with Proof of Results
Using our Business Tracking Tools, you can track how many leads you are getting,
where the leads are coming from, how often your firm’s profile is viewed
and so much more.
Call Tracking
Emails
Web Stats &
Profile Views
Marketing Mix Lead Tracking Return on Investment
We Demonstrate “Proof of Value” through Business Tracking Tools
10. Business Tracking Reports with Benchmarking Traffic Source Reports
Easy to access monthly reporting with the detail you need to track and
measure results of your marketing investment.
Reports at Your Fingertips via our Client Service Center
Do You Know Where Your Leads Come From Today?
“Best Practices” Report
11. Add-on Features That Elevate Your Visibility
Showcase your firm’s expertise with these popular features
Drive More Traffic To Your Site with These Popular Features
Client
Reviews
Radio
Advertising
Local TV
Advertising
Peer Review
Ratings
Search Engine
Marketing
SEO & PPC
Video
Press Releases
Online Marketing
Sponsored
Results
Legal
Business Network
Syndication Network
Lawyers.com
Martindale.com
+
More traffic to your
Web Site and more
leads for your Firm
12. Internet Marketing Foundation
Syndication Network Services
MH Professional Profile
Unlimited Online Content
Individual, Group, and Diversity Profiles
Cross Reference (1)
Articles Access and Publishing
Business Tracking Services
Call Tracking
Call Firm Now
Website Marketing
Lawyer Website (five options available)
AOP Newsletters (2)
Professional Networking
MH Connected - Standard
Which Certified Business Solution is Best for Your Firm?
Need to Drive Leads
to an Existing Web site?
Need a New or
Improved Web site?
Start with
One of Our
Business
Certified
Solutions
LEGAL BUSINESS NETWORK INTERNET MARKETING FOUNDATION
OR
What does
your firm
need today?
Leverage Add-
On Features to
Elevate Your
Visibility
Many add-on features are available to simultaneously
target and
broaden your marketing program across particular
geographies,
areas of practice, and more
Recommended
Solution
Legal Business Network
Syndication Network Services
MH Professional Profile
Unlimited Online Content
Individual, Group, and Diversity Profiles
Cross Reference (1)
Articles Access and Publishing
Business Tracking Services
Call tracking
Direct Website Link
Call Firm Now
Professional Networking
MH Connected - Standard
Option Website Marketing Options
1 Lawyer Website Level 1
2 Lawyer Website Level 2
3 Custom Website CWS-6
4 Custom Website CWS-12
5 Custom Website CWS-22
13. Our Customers tell a strong story of their success with LexisNexis
Chicago estate planning client with a Custom Web site + SEO
“…I want to commend your whole company, and its SEO team in particular,
about the excellent results of the stepped-up SEO program that was initiated
late last year. Our number one! Google position just helped to position us to
become one of the three Chicago trusts and estates law firms to be included on
a preferred-referral list of a prominent nationwide financial services firm…”
Chicago estate planning client with a Custom Web site + SEO
“…I want to commend your whole company, and its SEO team in particular,
about the excellent results of the stepped-up SEO program that was initiated
late last year. Our number one! Google position just helped to position us to
become one of the three Chicago trusts and estates law firms to be included on
a preferred-referral list of a prominent nationwide financial services firm…”
Ft Lauderdale personal injury client with a Custom Web site + SEO
“…This is the 1st time in my 23 years as an attorney that I got a case from
Hialeah. The reason for choosing my firm was how impressed they were
with my Web site... This could be a major case…”
Ft Lauderdale personal injury client with a Custom Web site + SEO
“…This is the 1st time in my 23 years as an attorney that I got a case from
Hialeah. The reason for choosing my firm was how impressed they were
with my Web site... This could be a major case…”
Philadelphia employment client with a Custom Web site + SEO
“If you recall earlier this year we sold an SEO campaign for Philadelphia
Employment lawyer. His secretary called me and asked if we could
come in ASAP... Sid received a MILLION DOLLAR SETTLEMENT from his
First Page Placement on Google. He is now decided to expand his SEO
coverage.”
Philadelphia employment client with a Custom Web site + SEO
“If you recall earlier this year we sold an SEO campaign for Philadelphia
Employment lawyer. His secretary called me and asked if we could
come in ASAP... Sid received a MILLION DOLLAR SETTLEMENT from his
First Page Placement on Google. He is now decided to expand his SEO
coverage.”
Let’s build your law firm business together!
Editor's Notes
I emphasize measurable. Most companies don’t want their clients to measure. If it didn’t return on your investment, why would we give you the tool to easy determine it.
SLIDE 3:
The web is being used more than ever to make informed legal decisions and connections, your firm’s online visibility is critical for continued success.
It is not enough to simply have a web site anymore. Firms today are increasingly competing across the web. In order for your firm to be found, you need to be highly ranked in the “natural” and “paid” online search results. With SEM, drawing quality leads is made even easier and at the same time,
Explain the landscape and focus on natural first. I don’t believe the should be entering the PPC until the have rep in the natural.
NO ON CAN GAIN REPRESENTAION IN SOME MANY PLACES.
Example of the great things we will be able to do with the new platform: choose your template for your law firm web site
No one can offer the mix of services AND connection to our marketing syndicate.
<number>
42/36 Program
42 months of service for the price of 36 month
Billing does not start until after initial 6 months
Manual effort behind the scenes so mistakes possible but we are working hard to avoid them
Available with 3-year subscriptions only
Bundles preferred but not required
Available on any multi-year capable product
Confirmed 3-yr contract – NOT a “trial” period
Process
Specific Promotion Codes still coming
Order entry will have many manual parts so process speed will be a challenge